Buy coins, not a subscription. One coin tails one competitor for one month, and the mix of competitors and months is yours. Buy once, top up anytime, and coins never expire.

• Pack 01. 5 coins for $10, one-time. 5 competitors × 1 month, or 1 competitor × 5 months.
• Pack 02. 15 coins for $25, one-time, with 2 more on the house. 5 competitors × 3 months, or 15 competitors × 1 month.
• Pack 03. 60 coins for $100, one-time, with 10 more on the house. 10 competitors × 6 months, or 5 competitors × 12 months.

Your first 25 coins are on the house: Start Tracking and they land in your account. No card required. No monthly plan.

Customer reviews

I read every single Monday email from CompetitorTracker. It keeps me up to date on all changes, big and small. In the midst of everything we are working on, I never had time to look at what others are doing, but not staying up to date takes 1 min. And staying up to date means better sales calls, better positioning, and better awareness of our unique value prop.

— Una Japundza, Chief Revenue Officer, Hey Taco

As an agency specializing in software product development, we often take part in ideation, market analysis, and proposing functionalities. Until now, we’ve done these tasks manually because the software available on the market didn’t meet our expectations. Competitor Tracker saves me time, delivers concise and actionable information, and impresses my clients!

— Marijana Gligoric, CEO, brigit.dev

Competitor tracking pricing FAQ

• What exactly is a coin? One coin tails one competitor for one month. Ten coins can watch ten rivals for a month or one rival for ten months. The mix is yours.
• How much does competitor monitoring cost? With us, $2 for one competitor for one month, and less in bigger packs: 5 coins are $10, 60 coins are $100. No seat price, no minimum. If you are comparing competitive intelligence pricing across tools, the comparison files list what Klue, Crayon and the rest charge.
• Can I track competitors for free? Your first 25 coins are free when you open an account: five competitors for five months, no card on file. And if you want a free competitor analysis tool while you decide, the quarterly category files on the Industry Watch are public.
• Do coins expire? Never. Buy a pack now, spend it whenever a new name lands on your board.
• What do your agents actually read? Pricing pages and plan changes, features, integrations and roadmaps, homepage and CTA copy, plus corporate moves like funding and hiring. If a page tells us where a competitor is going, we read it.
• Do I have to install anything? No. Nothing touches your site: no scripts, no access, no setup call. You give us the URLs, we do the walking.
• When does the report arrive? Monday morning, in your inbox. One email, ranked and tagged, and short enough to read before your first meeting.
• Can I change which competitors I track? Yes. Drop a subject and point the coin at someone else from the next cycle. Coins follow the case, not the name.
• Is there a subscription or a contract? Neither. Packs are one-time payments, there is nothing to cancel, and no card sits on file waiting for a renewal.
• Can my AI agent read the dossier? Every dossier is a JSON document. Pull it over REST or talk to it from any MCP-compatible client: Claude, Cursor, ChatGPT, Windsurf, Cline, Raycast.
• What if I need more than 60 coins? Write to us. Agencies and larger teams get a bureau rate, and we will size the pack to the board you are watching.

Still on the fence? Write to us and a human will answer.