What moved this quarter

Workflow automation vendors moved from generic no-code automation toward governed agentic orchestration, while pricing and packaging increasingly address AI cost anxiety through bundles, control planes, and enterprise quote motions.

• Governed agent orchestration — The category’s center shifted from workflow builders to orchestration layers that control agents, APIs, data, and humans. Workato, Appian, MuleSoft, Tray.ai, and Camunda rewrote core messaging around governance, traceability, observability, or control planes, making trust a board-level buying criterion.
• AI gets productized — Agentic claims turned into named product surfaces: Make launched AI Agents and MCP Server, Jitterbit launched MCP and expanded specialized agents, UiPath introduced Coding Agents and ScreenPlay, and Blue Prism launched Automation Orchestrator. Buyers should evaluate execution control, not just AI messaging.
• AI cost packaging — AI economics moved into commercial messaging. Pabbly pushed unlimited apps in one plan, Pega promoted no per-token pricing, SnapLogic led with predictable packages, Zapier highlighted task-based pricing for AI/code/SDK, and ServiceNow removed tiers for custom quotes. Pricing architecture is becoming competitive positioning.

The signals on the board

Only lanes with tracked evidence for Q2 2026 are emphasized. No filler lanes just to make the page look busy.

• Integrations and APIs — Public-web integrations and apis signals found in the Workflow Automation Software category for Q2 2026.
• Product and capability — Public-web product and capability signals found in the Workflow Automation Software category for Q2 2026.
• Pricing and packaging — Public-web pricing and packaging signals found in the Workflow Automation Software category for Q2 2026.
• Security, compliance and access — Public-web security, compliance and access signals found in the Workflow Automation Software category for Q2 2026.
• Messaging and positioning — Public-web messaging and positioning signals found in the Workflow Automation Software category for Q2 2026.
• Campaigns and commercial programs — Public-web campaigns and commercial programs signals found in the Workflow Automation Software category for Q2 2026.

Company updates for Q2 2026

Changed companies get evidence-backed cards. Quiet companies stay visible so the category file does not accidentally become a highlights reel.

• Activepieces — activepieces.com
  • Integrations and APIs: Expanded and reshaped pieces around AI models, MCP, helpers, human input, communications, files, PDF, Stripe, and workflow primitives.
  • Product and capability: Activepieces added two new Notion actions: List Databases and List Pages.
  • Product and capability: Activepieces expanded deployment options to include dedicated workers, Helm, and free dev/staging environments.
• Albato — albato.com
  • Integrations and APIs: Albato added MCP and API integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Albato removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Albato removed 'Albato Copilot' closed beta and launched 'AI Agents' as new product.
• Appian — appian.com
  • Security, compliance and access: Appian Revised data-fabric architecture pillars to highlight context, security, self-service reporting, and performance optimization.
  • Messaging and positioning: Pivoted core positioning to AI automation for mission-critical processes, with orchestration across agents, systems, people, and a unified data foundation.
  • Product and capability: Appian removed insurance solution pages for Property and Casualty, Life Insurance, and Reinsurance.
• Automation Anywhere — automationanywhere.com
  • Product and capability: Automation Anywhere Triage adds omnichannel deduplication, error classification by category/code, and auto-escalation.
  • Product and capability: Added ITSM and AI Service Desk products for IT support automation.
  • Product and capability: Automation Anywhere EnterpriseClaw introduced as a new product offering.
• Bizagi — bizagi.com
  • Integrations and APIs: Bizagi removed SharePoint and ECM integration capabilities from platform benefits.
  • Product and capability: Bizagi removed standalone Robotic Process Automation from technology solutions.
  • Product and capability: Bizagi removed Bizagi Studio from platform capabilities.
• Boomi — boomi.com
  • Integrations and APIs: Boomi added MCP Connectors integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Boomi added Boomi Orchestrate, Companion, and Runtime as new platform capabilities.
  • Product and capability: Boomi added Energy and Utilities industry solution to the Industries menu.
• Camunda — camunda.com
  • Pricing and packaging: Camunda Country dropdown with worldwide regions added to demo request form.
  • Product and capability: Launched ProcessOS and repositioned as an open agentic orchestration platform with enforceable governance, blended processing, and full execution traceability.
• Celigo — celigo.com
  • Integrations and APIs: Celigo added MCP and MCP Server integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Celigo added AI Agents as core capability, replacing AI Assistants and AI Workflows.
  • Product and capability: Celigo Data source support expanded from 400+ to 600+; added automatic schema-drift detection and unified single-sync mapping.
• Ifttt — ifttt.com
  • Integrations and APIs: Expanded from 900-plus to 1000-plus services and highlighted AI options including ChatGPT, Claude, AI Summarizer, and AI creator tools.
  • Integrations and APIs: Ifttt Explore page top stories promote June 2026 features and 24 Applets; highlighted integrations changed to Fitbit and Garageio.
  • Pricing and packaging: Ifttt '35% off Pro' promotional banner removed from top of page.
• Integrately — integrately.com
  • Integrations and APIs: Integrately added CRM integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Integrately introduced limited-time Premium Plans at $5 for first month.
  • Product and capability: Integrately added Facebook sign-up option.
• Jitterbit — jitterbit.com
  • Product and capability: Launched Jitterbit MCP for standardized, secure enterprise AI interactions and expanded the AI agent suite to eight specialized agents.
  • Product and capability: Launched Harmony EDI Bundle, combining enterprise-grade EDI and iPaaS into a single platform offer.
  • Product and capability: Jitterbit added language selector supporting Danish, German, Spanish, French, Italian, Dutch, Norwegian, Portuguese, Finnish, and Swedish.
• Kissflow — kissflow.com
  • Product and capability: Kissflow Country and region phone code dropdown added to lead form.
  • Product and capability: Updated enterprise app templates, adding loan origination, production tracking, partner portal, claims processing, and oil well management.
  • Messaging and positioning: Rebalanced messaging toward governed low-code workflow automation, business-user control, policy inheritance, and faster build-test-deploy collaboration.
• Make — make.com
  • Product and capability: Repositioned as a visual AI automation platform, adding AI Agents, agentic automation, Library of Agents, MCP Server, and AI app integrations.
  • Product and capability: Make added on-prem agents deployment option for local infrastructure.
  • Product and capability: Make removed Legacy (Integromat) sign-in access and White label offering from the site.
• Microsoft — microsoft.com
  • Pricing and packaging: Power BI pages moved toward enterprise decisioning and Microsoft Fabric, while Pro pricing CTAs shifted to sales contact.
  • Pricing and packaging: Microsoft replaced 'Get started with Power BI Pro' section with 'Contact us' for sales and pricing inquiries.
  • Messaging and positioning: Power Automate shifted from low-code AI automation messaging to end-to-end enterprise automation with an AI-powered transformation banner.
• Mulesoft — mulesoft.com
  • Product and capability: Pruned AI product and orchestration surfaces by removing Einstein for MuleSoft, Agentforce Topic Center, and API Catalog references.
  • Product and capability: Mulesoft Trusted Agent Identity introduced to secure agent interactions with downstream services.
  • Product and capability: Mulesoft Agent Broker enhanced with deterministic orchestration and fixed hand-off rules.
• N8n — n8n.io
  • Integrations and APIs: N8n added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: N8n added saved-execution storage limits to plan comparisons: Starter 2.5 GB, Pro 25 GB, Enterprise 50 GB.
  • Product and capability: N8n added ability to view step inputs and outputs directly next to settings.
• Nintex — nintex.com
  • Product and capability: Promoted Nintex K2 5.9.1 with on-premises AI capabilities for regulated environments.
  • Messaging and positioning: Rewrote industry and role messaging around manufacturing, financial services, government, CIO, and CFO outcome narratives.
• Pabbly — pabbly.com
  • Integrations and APIs: Pabbly added MCP Servers, MCP, and People Who Switched From Zapier integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Recentered commercial messaging on unlimited access to all apps in one plan, emphasizing flat-rate economics over AgenticAI launch messaging.
  • Product and capability: Pabbly New "Human in Loop" feature added to pause workflows for team approvals.
• Parabola — parabola.io
  • Product and capability: Repositioned as AI for operators, adding conversational process description that builds documented, editable automation agents.
  • Product and capability: Removed free tools including AI-powered transforms, data anonymization, LinkedIn sharing, and AI tool comparison.
  • Product and capability: Parabola replaced standalone 'Templates' with a 'Prompt library' of pre-built natural language prompts for constructing complete agents.
• Pega — pega.com
  • Pricing and packaging: Added prominent no per-token pricing messaging and linked to a dedicated billing page.
  • Product and capability: Pega added AI Token Usage & ROI Calculator estimating token consumption and savings for workflows.
  • Messaging and positioning: Reframed around reimagining and evolving mission-critical enterprise processes, with Pega Blueprint positioned as a reinvention engine.
• Pipefy — pipefy.com
  • Product and capability: Pipefy added P2P AI Studio to the product portfolio.
  • Messaging and positioning: Reorganized product navigation to elevate AI Agents and Use Cases as prominent categories, signaling stronger AI-led solution packaging.
  • Product and capability: Pipefy expanded industry and department solutions to include Manufacturing, Real Estate, Retail, Energy, Utilities, and Logistics.
• Process — process.st
  • Messaging and positioning: Repositioned from task automation and compliance reassurance to enforcing control frameworks across assets and regions.
• Processmaker — processmaker.com
  • Product and capability: Processmaker replaced Agentic AI with Agentic Orchestration, adding agent governance and visual agent design tools.
  • Product and capability: Removed Intelligent Document Processing and standalone solution references for Transfer Credit Evaluation, Grant Radar, and Ethos API Monitor.
  • Product and capability: Processmaker Separated Workflow into a distinct platform module alongside Process Automation.
• Relay.app — relay.app
  • Integrations and APIs: Relay.app added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Relay.app added Sequences for reusable multi-step processes such as enrichment, routing, and formatting.
  • Product and capability: Relay.app added portable rich text, path merging, dynamic waiting, and shareable template exports.
• ServiceNow — servicenow.com
  • Pricing and packaging: Automation Engine messaging consolidated around enterprise automation, while tiered package details were removed in favor of custom sales quotes.
  • Product and capability: ServiceNow added account menu options for subscriptions, store activity, app repository, publisher portal, and notification center with unread count.
  • Messaging and positioning: Repositioned App Store presence as an Agentic AI Marketplace, adding Now Assist, AI Agents, integrations, and innovation categories.
• Snaplogic — snaplogic.com
  • Integrations and APIs: Snaplogic added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Reworked pricing around predictable enterprise integration and AI automation, shifting packages to Essential, Professional, and Enterprise One.
  • Campaigns and commercial programs: Added Security & Compliance as a product offering, strengthening enterprise trust coverage alongside AI automation positioning.
• Ss&c Blue Prism — blueprism.com
  • Product and capability: Launched Automation Orchestrator to coordinate event-based digital workers across Enterprise, Cloud, and Next Gen environments.
  • Product and capability: Expanded manufacturing automation around supply chain workflows, combining RPA, AI, BPM, legacy adaptation, onboarding, tracking, and compliance execution.
  • Product and capability: Ss&c Blue Prism added unified dashboard with single sign-on and real-time monitoring across all environments.
• Tallyfy — tallyfy.com
  • Product and capability: Tallyfy added SOP Generation Tool and AI Task Reliability Tool.
  • Product and capability: Tallyfy added Tallyfy Vault as an upcoming product offering.
  • Product and capability: Tallyfy removed Answers, Manufactory, and Denizen product offerings.
• Tray.ai — tray.ai
  • Product and capability: Removed AI Palette capability for rapid app prototyping and adapting to new AI capabilities.
  • Product and capability: Tray.ai launched Tray Headless, enabling native workflow development inside AI IDEs such as Claude Code alongside the visual builder.
  • Product and capability: Tray.ai removed featured Agent Accelerators templates for HR, ITSM, Knowledge, and Support from homepage.
• UiPath — uipath.com
  • Product and capability: UiPath added Performance testing capability under Agentic Testing.
  • Product and capability: UiPath added Traditional Chinese (繁體中文) language support linking to new Taiwan region site.
  • Product and capability: UiPath Platform menu renamed Agentic orchestration to Business orchestration; Maestro link changed to dedicated product page.
• Unito — unito.io
  • Integrations and APIs: Added Atlassian Assets as a platform connector, extending integration coverage for Atlassian-centered workflows.
• Workato — workato.com
  • Integrations and APIs: Workato added MCP, Basic MCP, and Workato Enterprise MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Security, compliance and access: Workato added three core differentiators: proven business actions versus raw APIs, cross-system orchestration with transactional integrity, and built-in governance with audit trails.
  • Product and capability: Workato added Insurance to the industry solutions list.
• Zapier — zapier.com
  • Integrations and APIs: Zapier added MCP and API integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Reworked pricing-page messaging around scalability and unified task-based pricing spanning AI, code, and SDK usage.
  • Product and capability: Zapier replaced "Interfaces" with "Forms" as a core product for workflow inputs.

No material public-web move found

These competitors were included in the quarterly sweep, but no material public-web moves showed up during the window.

• Bardeen — bardeen.ai
• Pipedream — pipedream.com

Prior quarter files

This is the first generated quarterly file for this category.

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