What moved this quarter

Sales engagement is being recast from rep-facing sequencing software into agentic GTM infrastructure, with vendors simultaneously shifting channel focus, opening AI/API ecosystems, and testing new packaging models.

• Agents replace workflows — Outreach, Instantly, lemlist, Smartlead, and Artisan moved messaging and product surfaces from campaign tools toward autonomous agents that prospect, write, reply, coach, or book meetings. This matters because buying criteria shifts from feature breadth to trust in delegated revenue execution.
• Ecosystems become product — Apollo.io, Woodpecker, Saleshandy, La Growth Machine, and Clari elevated MCP, API, CLI, webhooks, or partner integrations from plumbing to headline product strategy. For platform leaders, interoperability is becoming a competitive claim, not just an implementation detail.
• Packaging resets value — Unifygtm moved from high monthly packages to per-seat tiers, Instantly defaulted to bundled Outreach/Credits/AI Agent plans, Revenue pushed intelligence and coaching into broader plans, and Gong introduced AI-agent credits. Pricing is being rebuilt around AI adoption and usage economics.

The signals on the board

Only lanes with tracked evidence for Q2 2026 are emphasized. No filler lanes just to make the page look busy.

• Integrations and APIs — Public-web integrations and apis signals found in the Sales Engagement Software category for Q2 2026.
• Messaging and positioning — Public-web messaging and positioning signals found in the Sales Engagement Software category for Q2 2026.
• Product and capability — Public-web product and capability signals found in the Sales Engagement Software category for Q2 2026.
• Pricing and packaging — Public-web pricing and packaging signals found in the Sales Engagement Software category for Q2 2026.
• Security, compliance and access — Public-web security, compliance and access signals found in the Sales Engagement Software category for Q2 2026.

Company updates for Q2 2026

Changed companies get evidence-backed cards. Quiet companies stay visible so the category file does not accidentally become a highlights reel.

• 11x — 11x.ai
  • Integrations and APIs: 11x expanded integration coverage around API, Market Teams, and Marketing Teams, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Messaging and positioning: 11x made Julian’s pitch more concrete, emphasizing sales execution, objection handling, and mid-call adaptation over generic conversational AI.
  • Product and capability: 11x expanded Find & Research with Website Visitor Tracking, Signals and Triggers, Deep Research, Playbooks, Knowledge Base, and 50+ data source filtering.
• HubSpot — hubspot.com
  • Product and capability: HubSpot added ABM Software to the Marketing Hub featured capabilities section.
  • Product and capability: HubSpot added Smart Deal Progression (Beta), analyzing transcripts and deal history to suggest CRM updates and next steps.
  • Product and capability: HubSpot removed Playbooks from the Sales Hub product feature grid.
• AISDR — aisdr.com
  • Integrations and APIs: AISDR added CRM and Salesforce CRM integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: AISDR moved its $900 monthly plan to quarterly billing and removed the explicit 1,200-message inclusion.
  • Product and capability: AISDR replaced generic opt-out link with EU-specific cookie policy page at aisdr.com/cookie-policy-eu.
• Amplemarket — amplemarket.com
  • Product and capability: Amplemarket added Workflow Recipes, Unibox, and an integrations category to support prebuilt automation and centralized sales conversations.
  • Messaging and positioning: Amplemarket replaced trust logos with competitive migration cards for Apollo, ZoomInfo, and Outreach, and positioned Duo Copilot as an AI sales agent.
• Apollo.io — apollo.io
  • Integrations and APIs: Apollo.io added Apollo MCP as a platform product and elevated MCP content across navigation, footer, and integrations surfaces.
  • Product and capability: Apollo.io added sales call recording, cold calling, email deliverability, website visitor identification, and moved ChatGPT integration to recently launched.
  • Product and capability: Apollo.io expanded Apollo Data contact database from 210 million to over 230 million.
• Artisan — artisan.co
  • Integrations and APIs: Artisan added integrations with HubSpot, Salesforce, ZoomInfo, BigQuery, and Google.
  • Product and capability: Artisan added autonomous reply handling with objection management, qualification, and human escalation rules.
  • Product and capability: Artisan Reduced verified B2B contact database from over 300 million to 250 million.
• Expandi — expandi.io
  • Integrations and APIs: Expandi added native CRM sync for LinkedIn outreach data, tightening its fit inside sales-team operating systems.
  • Pricing and packaging: Expandi made pricing more explicit with a $99 monthly plan, 20% annual discount, and 20% affiliate commission.
  • Messaging and positioning: Expandi narrowed its homepage from generic multichannel outreach to LinkedIn automation for sales teams, agencies, and recruiters.
• GMass — gmass.co
  • Pricing and packaging: GMass published a pricing-change announcement for January 2026, making monetization changes visible to buyers.
  • Pricing and packaging: GMass extended its free trial to up to eight weeks with no-credit-card and no-commitment terms, lowering evaluation friction.
  • Product and capability: GMass added auto-fix feature for conditional logic spacing in campaigns.
• Gong — gong.io
  • Integrations and APIs: Gong added MCP, MCP Server, and MCP Client integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Gong introduced Gong Credits as a flexible pricing model for scaling AI-agent usage.
  • Product and capability: Gong added Gong Enable with AI Trainer for revenue enablement.
• Clari — clari.com
  • Integrations and APIs: Clari promoted a Salesloft forecasting and execution MCP server partnership, linking Groove to broader revenue execution interoperability.
  • Messaging and positioning: Clari replaced Forrester TEI promotion with Gartner Magic Quadrant Leader recognition for revenue action orchestration.
• HeyReach — heyreach.io
  • Integrations and APIs: HeyReach added HubSpot sync that logs LinkedIn connections, messages, and replies to contacts automatically.
  • Product and capability: HeyReach added sentiment analysis and auto-tagging for replies.
  • Product and capability: HeyReach launched a managed-service tier with a GTM Engineer, Inbox Manager, and full campaign setup for outsourced execution.
• Instantly — instantly.ai
  • Pricing and packaging: Instantly added Italian language support with dedicated Italian pricing page.
  • Product and capability: Instantly introduced AirMail as a new deliverability and infrastructure product.
  • Product and capability: Instantly introduced Starter, Scale, and Agency bundles combining Outreach, Credits, AI Sales Agent, and AI Reply Agent as the default pricing view.
• Klenty — klenty.com
  • Integrations and APIs: Klenty expanded integration coverage around CRM and CRM Integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Klenty added AI Call Coaching Suite, Action AI, Connect AI, and Live Transcription while removing AI Writer and Automation from sales engagement.
  • Product and capability: Klenty removed SDRx and SchedX product lines and features from navigation menus.
• La Growth Machine — lagrowthmachine.com
  • Pricing and packaging: La Growth Machine added French-language demo link at page bottom.
  • Product and capability: La Growth Machine removed link to French webproxy version of LinkedIn automation page.
  • Product and capability: La Growth Machine New Skills Library featuring Claude skills for outreach campaigns was added to site navigation.
• lemlist — lemlist.com
  • Integrations and APIs: lemlist added CRM integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: lemlist reduced free-plan emphasis and pushed demo bookings and workflow-fit language, shifting conversion toward sales-led evaluation.
  • Product and capability: lemlist added SMS Campaigns to outreach channels alongside email, LinkedIn, calls, and WhatsApp.
• Mailshake — mailshake.com
  • Messaging and positioning: Mailshake shifted from combined email and LinkedIn campaign management to email automation, while broadening LinkedIn Automation into Social Automation.
• Mixmax — mixmax.com
  • Messaging and positioning: Mixmax pivoted from AI multichannel platform positioning to Gmail-centric prospecting, meeting booking, and a sales cockpit reps will use.
  • Product and capability: Mixmax restructured navigation into Inbox, Meeting, Engagement Copilots, and Agentic Workflows while removing several prior sub-features.
• Outplay — outplay.ai
  • Product and capability: Outplay added a custom sales agent to automate account research.
  • Messaging and positioning: Outplay expanded from AI-powered sales engagement to an AI Revenue Platform covering prospecting automation, coaching, research, and expansion.
  • Messaging and positioning: Outplay rewrote proof and feature language around pipeline speed, hidden deal risk, lead generation, LinkedIn outreach, and revenue intelligence.
• Outreach — outreach.ai
  • Pricing and packaging: Outreach added first-person demo transcript to Chief Product Officer section.
  • Product and capability: Outreach added MCP, Omni conversational agent, Agent Studio, Knowledge base, Meeting Prep Agent, and AI Topics Explorer.
  • Messaging and positioning: Outreach repositioned from AI Revenue Workflow Platform to Agentic AI Platform, framing AI as a teammate that reduces seller headcount pressure.
• Overloop — overloop.com
  • Pricing and packaging: Overloop replaced its 30-day money-back guarantee with a 14-day free trial, changing the buyer-risk offer.
  • Product and capability: Overloop added newly supported languages: Spanish, German, and Italian.
  • Product and capability: Overloop added free outbound calculators, checkers, and playbooks while removing its pre-signup AI outreach draft tool.
• Qualified — qualified.com
  • Integrations and APIs: Qualified replaced Salesforce Pardot integration references with Salesforce MCAE, keeping its Salesforce ecosystem alignment current.
  • Product and capability: Qualified moved PiperX from launch preview to general availability and added Piper AI for website and email workflows.
  • Messaging and positioning: Qualified shifted homepage proof toward face-to-face buyer conversations, journey guidance, efficiency, and SDR replacement messaging.
• QuickMail — quickmail.com
  • Messaging and positioning: QuickMail shifted its homepage from tool breadth to outcome language around hot leads from LinkedIn and email.
• Regie. — regie.ai
  • Product and capability: Regie. added Sales-GPT BETA to Products menu.
  • Product and capability: Regie. added Analytics to Features menu.
  • Messaging and positioning: Regie shifted top-level messaging toward Force Multiplier Rep positioning while reducing published call-performance metrics.
• Reply — reply.io
  • Pricing and packaging: Reply reframed advanced automation as add-ons/automations, making premium workflow capabilities look more explicitly packaged.
  • Security, compliance and access: Reply added consolidated inbox, advanced roles and permissions, and dashboards with exportable performance reports.
  • Product and capability: Reply removed language selector for English, French, Spanish, Portuguese, and German.
• Revenue — revenue.io
  • Pricing and packaging: Revenue added conversation intelligence to Engage and expanded real-time coaching across all plans, broadening premium capabilities into lower packages.
  • Security, compliance and access: Revenue added CPRA compliance certification to platform security and privacy framework.
  • Product and capability: Revenue added In-Person Meetings capability for capturing in-person sales interactions in Salesforce.
• Saleshandy — saleshandy.com
  • Product and capability: Saleshandy added inbuilt email infrastructure with auto-configured SPF, DKIM, DMARC, and integrated domain purchasing.
  • Product and capability: Saleshandy added Industry Email Lists as a new lead generation resource.
  • Product and capability: Saleshandy expanded lead finder database from 700M+ to 852M+ contacts across 42M+ companies with phone data and buying signals.
• Salesloft — salesloft.com
  • Pricing and packaging: Salesloft’s pricing changed materially, adding Advanced and Elite tiers before later removing detailed package descriptions.
  • Pricing and packaging: Salesloft removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Messaging and positioning: Salesloft moved from AI Revenue Orchestration to The Predictive Revenue System, emphasizing agent outcomes across funnel, actions, deal risk, and predictability.
• Smartlead — smartlead.ai
  • Product and capability: Smartlead added Ultra Premium Warmup.
  • Product and capability: Smartlead SmartSenders added bulk email account purchasing for Google, Outlook, and SMTP mailboxes, including pre-warmed mailbox options.
  • Product and capability: Smartlead replaced busy-signal bypass with skipping leads lacking phone numbers.
• Snov.io — snov.io
  • Product and capability: Snov.io added Email Accounts product with automated domain setup, SPF/DKIM/DMARC config, and inbox warming.
  • Product and capability: Snov.io added Phone and Data Enrichment tool with pay-as-you-go tokens for verified phone numbers and lead data insights.
  • Product and capability: Snov.io removed Website Technology Checker from browser extensions and product listings.
• Unifygtm — unifygtm.com
  • Pricing and packaging: Unifygtm introduced 14-day free trial for Pro plan.
  • Pricing and packaging: Unifygtm replaced four-figure monthly plans with Free, Base, Pro, and Business per-seat pricing.
  • Product and capability: Unifygtm expanded data claims to 1.1B+ contacts, 65M+ companies, 40+ signal sources, and 11+ email/phone waterfall vendors.
• VanillaSoft — vanillasoft.com
  • Pricing and packaging: VanillaSoft added 'VanillaSoft Bundles' summary with value propositions and anchor links for Core, Advantage, Enterprise, and Fundraising plans.
  • Product and capability: VanillaSoft added Sales Workflows module for orchestrated outreach timing, scheduling, and coordination.
  • Product and capability: VanillaSoft added lead qualification with user-defined rules, custom criteria, and filtering of unqualified leads.
• Woodpecker — woodpecker.co
  • Integrations and APIs: Woodpecker launched embedded white-label outreach for apps via API, MCP, CLI, and webhooks.
  • Pricing and packaging: Woodpecker Prospect contact price reduced from $5 to $4.80 per 100 prospects.
  • Product and capability: Woodpecker expanded LinkedIn outreach automation to explicitly support DMs and InMails.
• Yesware — yesware.com
  • Pricing and packaging: Yesware removed 'then free forever' from trial CTAs, signaling the discontinuation of its freemium tier.
  • Security, compliance and access: Yesware added AICPA compliance certification and a Trust Center, strengthening enterprise security and governance proof.
  • Pricing and packaging: Yesware removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.

No material public-web move found

These competitors were included in the quarterly sweep, but no material public-web moves showed up during the window.

Every assigned competitor has at least one tracked change this quarter.

Prior quarter files

• Q1 2026

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The public page is the short read. The inbox dossier carries source URLs, screenshots, change notes, quiet companies and the sharper operator memo.