What moved this quarter

Knowledge-base vendors used Q2 to reframe documentation as AI infrastructure: agent-readable content, MCP-style access, permissioned governance, and enterprise AI context became the competitive center of gravity.

• Docs become AI context — Gitbook added MCP integrations and expanded GitBook Assistant sources, Guru added API and MCP integrations, Glean added AI Gateway, and Shelf repositioned around Shelf Agentic OS and Knowledge & Governance. The category is moving away from static documentation toward trusted context layers for humans and agents.
• Governance is product — Guru added DLP Masking for PII/PHI redaction, Slite added AICPA SOC 2 compliance, Mintlify added IP allowlists plus EU hosting, and Coda added SAML SSO. Knowledge-base vendors are turning trust and data controls into product surface area, not back-office reassurance.
• Rebrands chase AI — Shelf replaced its legacy GenAI content-quality platform with CortexAI and Super Agents, Glean overhauled Assistant for content creation and work execution, Mintlify added SDK reference and self-host deployment docs, and Coda introduced Free/Pro/Business/Enterprise tiers. Mature docs vendors are refreshing AI-era packaging because ordinary wiki claims no longer differentiate.

Market signals on the board

Only lanes with tracked evidence for Q2 2026 are emphasized. No filler lanes just to make the page look busy.

• Product and capability — Public-web product and capability signals found in the Knowledge Base Software category for Q2 2026.
• Messaging and positioning — Public-web messaging and positioning signals found in the Knowledge Base Software category for Q2 2026.
• Pricing and packaging — Public-web pricing and packaging signals found in the Knowledge Base Software category for Q2 2026.
• Integrations and APIs — Public-web integrations and apis signals found in the Knowledge Base Software category for Q2 2026.
• Security, compliance and access — Public-web security, compliance and access signals found in the Knowledge Base Software category for Q2 2026.

Competitor changes for Q2 2026

Changed companies get evidence-backed cards. Quiet companies stay visible so the category file does not accidentally become a highlights reel.

• Knowledge Hub By Egain — egain.com
  • Product and capability: Added AI Agent IVA and Agentic Studio to the product portfolio; 6 related product and capability changes reinforced the same Added AI Agent Iva signal.
  • Product and capability: Added Evaluator, AI Knowledge Connectors, and AI Knowledge Suites for Healthcare and Retail Banking.
• Archbee — archbee.com
  • Product and capability: Archbee added dark mode UI support with light and dark theme screenshots.
  • Product and capability: Added Scalar API documentation integration to the integrations marketplace.
  • Product and capability: Replaced 'Team Reviews' and 'Docs as Code' features with 'Native branches' and 'Drafts' for Git-like isolation and merging.
• Atlassian Confluence — atlassian.com
  • Integrations and APIs: Atlassian Confluence added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Atlassian Confluence removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Atlassian Confluence replaced Slides with Templates in featured content types and added use-case labels.
• Bloomfire — bloomfire.com
  • Product and capability: Added Synapse, a conversational AI feature that delivers answers grounded in approved organizational knowledge with linked sources.
  • Product and capability: Bloomfire launched Learn & Confirm Knowledge Checks to verify understanding and information retention.
  • Messaging and positioning: Added section promoting The 2026 Guide to Enterprise Intelligence Systems, expanding into enterprise search and business intelligence.
• Capacity — capacity.com
  • Product and capability: Added AI Knowledge Orchestration, Agent Guidance, Transcription, Conversation Intelligence, AI CSAT, Builder Agents, Continuous Optimization, and WhatsApp Campaigns.
  • Product and capability: Added Interaction Summaries.
• Clickhelp — clickhelp.com
  • Messaging and positioning: Added 'By team & use case' homepage section targeting technical writers, support teams, and product/engineering teams.
• Coda — coda.io
  • Integrations and APIs: Coda added SAML SSO integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Coda reframed advanced automation as add-ons/automations, making premium workflow capabilities look more explicitly packaged.
  • Pricing and packaging: Introduced Free, Pro, Business, and Enterprise tiers, with Pro and Business pricing plus a Grammarly add-on listed separately.
• Collaboration By Microsoft — microsoft.com
  • Pricing and packaging: Added Basic plan and Copilot Standard and Premium bundles; removed SharePoint Plan 1 and previous Standard and Premium plans.
  • Product and capability: Replaced feature pillars with AI-centric tabs (Ask and find, Organize and automate, Build and create, Govern and manage) and added Work IQ, Intelligent search, and SharePoint Admin Agent.
  • Messaging and positioning: Pivoted messaging to 'The knowledge platform for Copilot and agents' and 'Turn knowledge into action, at scale' from enterprise content management positioning.
• Madcapsoftware — madcapsoftware.com
  • Product and capability: Madcapsoftware Rebranded Syndicate to MadCap SyndicateAI and added MadCap prefix to other product names.
  • Product and capability: Added MadCap Lingo and MadCap Contributor to the product lineup.
  • Product and capability: Learning & Development Solutions page removed 14 solution cards and filter controls, leaving only page heading and demo CTA.
• Guru — getguru.com
  • Integrations and APIs: Guru added API and MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Guru added DLP Masking with regex-based redaction of PII, PHI, and sensitive data.
  • Product and capability: Guru Supported languages reduced from twenty-one to four; removed German, Japanese, Korean, Chinese, and thirteen other localizations.
• Gitbook — gitbook.com
  • Integrations and APIs: Gitbook added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Gitbook Comparison table updated with feature descriptions and plan-specific availability by row.
  • Product and capability: Gitbook expanded GitBook Assistant to use community discussions and video guides as knowledge sources.
• Glean — glean.com
  • Product and capability: Glean Overhauled Glean Assistant: added Proactive Intelligence, Content Creation, and Work Execution; removed All Knowledge, Canvas, Companion, and Deep Research.
  • Product and capability: Added Agent Harness to Glean Agents product line.
  • Product and capability: Added AI Gateway to Work AI Platform.
• Help Center By Intercom — intercom.com
  • Pricing and packaging: Intercom helpdesk with Fin per-seat price increased from $19/mo to $29/mo; outcome pricing remains $0.99; 1 related pricing and packaging change reinforced the same buyer-visible signal.
  • Product and capability: Added Helpdesk Updates section with 60+ features across Inbox, Phone, Data Foundations, tickets, and permissions
  • Messaging and positioning: Changed Fin AI Agent resolution stat from 'up to 86%' to '76% average, many above 85%+'
• Help Center By Zendesk — zendesk.com
  • Integrations and APIs: Help Center By Zendesk added knowledge builder from historical tickets, copilot for content gaps, and connectors for external sources including SharePoint and PDFs.
  • Messaging and positioning: AI Masterclass 2026 promo shifted from live workshops with 'Register Now' to on-demand replays with 'Watch on demand'; 2 related messaging and positioning changes reinforced the same Watch On Demand signal.
  • Messaging and positioning: Page changed from directory to product landing for Zendesk Resolution Platform; messaging now includes Agentic AI and Resolution Learning Loop.
• Helpdocs — helpdocs.io
  • Pricing and packaging: Helpdocs extended its free trial to up to eight weeks with no-credit-card and no-commitment terms, lowering evaluation friction.
  • Integrations and APIs: Helpdocs added SSO Mode, API, and SSO integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Helpdocs added 'Import docs' capability.
• Helpjuice — helpjuice.com
  • Product and capability: Added 'Related Articles' feature to plan comparison table.
  • Product and capability: Removed free migration support for Document360.
• Heretto — heretto.com
  • Product and capability: Launched Insights analytics suite and structured content reporting in Heretto CCMS.
  • Messaging and positioning: Removed lead capture form with First Name, Last Name, Job Title, Company Name, and Work Email fields.
• Knowledge Base By HubSpot — hubspot.com
  • Integrations and APIs: Knowledge Base By HubSpot removed Jira from knowledge base native integrations and workflow description.
  • Product and capability: Knowledge Base By HubSpot added AI Search Sensor to Free Tools.
  • Product and capability: Knowledge Base By HubSpot renamed Commerce Hub to Revenue Hub.
• Knowledge Base By Zoho — zoho.com
  • Pricing and packaging: Plan pricing converted from USD to INR: Express $7→₹420, Standard $14→₹800, Professional $23→₹1,400, Enterprise $40→₹2,400, light users $6→₹345.
  • Product and capability: Added ten language options: Spanish, Portuguese (Brazil), German, French, Dutch, Arabic, Indonesian, Thai, Vietnamese, and Simplified Chinese; 3 related product and capability changes reinforced the same Simplified Chinese signal.
  • Product and capability: Removed language dropdown with links to 10 localized page versions.
• Mintlify — mintlify.com
  • Product and capability: API keys now support IP allowlists (IPv4/IPv6 addresses and CIDR ranges) to restrict access by source address; 1 related product and capability change reinforced the same buyer-visible signal.
  • Product and capability: Added EU hosting and custom developer portal enterprise capabilities.
  • Product and capability: Mintlify added SDK reference and self-host deployment documentation to navigation.
• Getoutline — getoutline.com
  • Product and capability: Advertises support for 20 languages including French, Spanish, German, Korean, Chinese, and RTL.
  • Security, compliance and access: Getoutline Hero introduces problem-solution framing for messy documents, unclear access permissions, and repeated information requests.
  • Messaging and positioning: Value proposition highlights AI document Q&A, real-time collaboration, and Slack integration; 2 related messaging and positioning changes reinforced the same buyer-visible signal.
• Paligo — paligo.net
  • Product and capability: Added Content Hosting module and launched Editor product promotion.
  • Messaging and positioning: Homepage hero and body copy updated to emphasize AI trust and enterprise structured content layer.
• Proprofskb — proprofskb.com
  • Product and capability: Proprofskb added Prototype Surveys to Features list.
  • Product and capability: Added AI Knowledge Brain, AI Article Suggestions, AI Translation, AI Insights & Reports, AI SEO Optimization, AI Style Guides, and AI Guide Creator.
  • Messaging and positioning: Homepage hero rewritten to emphasize 'Resolves 80% Tickets Automatically,' free plan, and rapid setup.
• Readme — readme.com
  • Product and capability: Readme added AI Branch Reviews to review branches with the AI Linter before merging.
  • Product and capability: Added SOC 2 and GDPR compliance.
  • Product and capability: Readme added migration services to transfer documentation from third-party platforms.
• Shelf — shelf.io
  • Product and capability: Repositioned solution offerings from specific use cases (Contact Center Automation, RAG & GenAI Enablement) to an agentic-focused structure (Shelf Agentic OS, Knowledge & Governance).
  • Product and capability: Replaced legacy GenAI content-quality platform with agentic AI suite including AI Data Model, CortexAI, Super Agents, and omnichannel experiences.
  • Messaging and positioning: Replaced top banner from Gartner Cool Vendor to 2026 Gartner Magic Quadrant Leader for Customer Service Knowledge Management; 4 related messaging and positioning changes reinforced the same Customer Service Knowledge Management signal.
• Slite — slite.com
  • Pricing and packaging: Slite Standard plan replaced by Basic at $10/user/month billed yearly and Pro at $20/user/month.
  • Product and capability: Slite added EU-hosted deployment option.
  • Security, compliance and access: Slite added AICPA SOC 2 compliance logo to hero section.
• Starmind — starmind.ai
  • Product and capability: Added announcement that Starmind was acquired by Capacity, with link to blog post.
  • Messaging and positioning: Added brand narrative above hero: 'We named it...' and 'Some names were always meant for the stars.'
  • Messaging and positioning: Removed contact form, user consent mechanism, and Capacity ownership disclosure from contact page.
• Stack Overflow For Teams — stackoverflow.co
  • Integrations and APIs: Stack Overflow For Teams added MCP and MCP Server integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Stack Overflow For Teams Pricing page redesigned from self-serve to enterprise lead generation with new hero and contact form.
  • Product and capability: Stack Overflow For Teams SME identification now uses interaction-based auto-detection with optional manual management instead of tag-reputation assignment.
• Wikis By Notion — notion.com
  • Product and capability: Added 21 new languages, including Bahasa Indonesia, Dansk, Deutsch, English (UK), Español, Français, Italiano, Nederlands, Norsk, Português, Suomi, Svenska, Vietnamese, Hebrew, Arabic, Thai, Korean, Japanese, Simplified Chinese, and Traditi
• Xwiki — xwiki.com
  • Pricing and packaging: Xwiki extended its free trial to up to eight weeks with no-credit-card and no-commitment terms, lowering evaluation friction.
  • Product and capability: Xwiki added custom solutions: Knowledge Base, Procedures Management, Extranet and Communities, Digital Workplace, and Custom Apps.
  • Product and capability: Xwiki added French language support.

No material public-web move found

These competitors were included in the quarterly sweep, but no material public-web moves showed up during the window.

• Document360 — document360.com
• Knowledge Base By Freshworks — freshworks.com
• Helpscout — helpscout.com
• Knowledgeowl — knowledgeowl.com
• Nuclino — nuclino.com
• Slab — slab.com
• Stonly — stonly.com
• Tettra — tettra.com
• Waybook — waybook.com

Prior quarter files

This is the first generated quarterly file for this category.

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