What moved this quarter

ETL and ELT vendors used Q2 to reposition data pipelines as AI infrastructure. The clearest moves were agent connectors, MCP surfaces, credit pricing, and enterprise compliance.

• Data Pipelines Become AI Infrastructure — Airbyte introduced Context Store, Agent MCP, Agent SDK and Automation Builder, CData added Gemini, Bedrock, LangChain, Agentforce and MCP agents, Nexla launched MCP Studio, and Fivetran reframed around a trusted data foundation for agentic AI. Integration platforms are racing to feed AI systems.
• Credit Pricing Appears — Prophecy introduced credit billing across Starter, Professional and Enterprise with AI, compute, storage and egress rates, SnapLogic renamed packages to Essential, Professional and Enterprise One, Airbyte removed its $500/month Plus plan, and IBM DataStage exposed $1 Resource Unit and $83.30/month options. Packaging is becoming more consumption-shaped.
• Governance Moves Upmarket — Prophecy added LDAP plus ISO 9001, ISO 27001, SOC 1 Type 2, SOC 2 Type 2, GDPR and CCPA, Airbyte launched Enterprise Flex for sovereign data movement, CData added HIPAA and CCPA, and Oracle highlighted AI Database multicloud deployments. Data integration buyers are getting more compliance and boundary options.

Market signals on the board

Only lanes with tracked evidence for Q2 2026 are emphasized. No filler lanes just to make the page look busy.

• Product and capability — Public-web product and capability signals found in the ETL and ELT Data Integration Software category for Q2 2026.
• Messaging and positioning — Public-web messaging and positioning signals found in the ETL and ELT Data Integration Software category for Q2 2026.
• Pricing and packaging — Public-web pricing and packaging signals found in the ETL and ELT Data Integration Software category for Q2 2026.
• Integrations and APIs — Public-web integrations and apis signals found in the ETL and ELT Data Integration Software category for Q2 2026.
• Security, compliance and access — Public-web security, compliance and access signals found in the ETL and ELT Data Integration Software category for Q2 2026.

Competitor changes for Q2 2026

Changed companies get evidence-backed cards. Quiet companies stay visible so the category file does not accidentally become a highlights reel.

• Airbyte — airbyte.com
  • Pricing and packaging: Removed Plus plan ($500/month) from Data Replication pricing tiers.
  • Security, compliance and access: Airbyte added ISO 27001:2017, AICPA SOC, GDPR, and HIPAA compliance badges.
  • Pricing and packaging: Airbyte removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
• CData — cdata.com
  • Product and capability: Introduced three-tier agent tool architecture: universal, source-specific, and custom deterministic tools; 1 related product and capability change reinforced the same buyer-visible signal.
  • Product and capability: Added HIPAA and CCPA compliance certifications.
  • Product and capability: Announced expanded Google Cloud partnership for enterprise connectivity.
• Connect By Precisely — precisely.com
  • Messaging and positioning: Top-of-page banners updated to promote AI Agent, Data Product Marketplace, MCP-enabled APIs, and API free trial.
• Azure — azure.microsoft.com
  • Pricing and packaging: Azure removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Added India South Central to available regions.
  • Messaging and positioning: Related Products banner rewritten to focus Data Factory on Microsoft Fabric and remove Synapse Analytics and Power BI mentions.
• Cloud — cloud.google.com
  • Product and capability: AlloyDB AI now integrates with Gemini Enterprise Agent Platform instead of Vertex AI for model inferencing; 1 related product and capability change reinforced the same Gemini Enterprise Agent Platform signal.
  • Product and capability: Replaced Dataproc references with Managed Service for Apache Spark across page body and pricing.
  • Product and capability: Renamed 'Vertex AI Search' to 'Agent Search' in media search capabilities and the Dailymotion case study.
• Oracle Data Integrator — oracle.com
  • Pricing and packaging: Claims 50% less compute, 70% less block storage, and 80% less networking versus competitor on-demand pricing.
  • Product and capability: Oracle Data Integrator Rebranded database offerings as Oracle AI Database and Autonomous AI Database.
  • Product and capability: Oracle Data Integrator Lists distributed cloud models: multicloud, public, hybrid, and dedicated cloud.
• Dataddo — dataddo.com
  • Security, compliance and access: Dataddo added compliance certifications: HIPAA, DORA, CCPA, LGPD, and POPIA.
  • Product and capability: Dataddo added multi-environment configuration, workload isolation, and proactive schema drift detection.
  • Product and capability: Added support for Apache Iceberg, Delta Lake, and Hudi table formats.
• IBM DataStage — ibm.com
  • Pricing and packaging: Added IBM Cloud Free Tier: free account with 40+ always-free products and USD 200 credit.
  • Pricing and packaging: IBM DataStage removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Flink pipelines preview added to spotlight.
• Estuary — estuary.dev
  • Product and capability: Added Autonomous Data Pipelines to Capabilities and Product navigation menus; 1 related product and capability change reinforced the same Added Autonomous Data Pipelines signal.
  • Product and capability: Estuary added a new capability called 'Agent Skills' to the Capabilities menu.
  • Messaging and positioning: Replaced top-of-page whitepaper banner with 'Estuary Flow is now Estuary' rebrand announcement.
• Fivetran — fivetran.com
  • Product and capability: Updated dbt Labs relationship status from 'joining forces' to 'have merged' and added announcement page.
  • Messaging and positioning: Page redesigned to 'trusted data foundation for agentic AI' with four-pillar framework, AI risk stats, use-case cards, and updated ebook.
  • Product and capability: Fivetran replaced Spanish (Mexico) language option (/mx/) with generic Spanish (/es/).
• Informatica — informatica.com
  • Product and capability: Informatica replaced IDMC architecture graphic with three-pillar diagram for Data Engineering, AI & Data Governance, and Master Data Management.
  • Product and capability: Branding transition following acquisition: Informatica is now presented as 'Informatica from Salesforce' and copyright updated to Salesforce, Inc.
  • Messaging and positioning: Hero rewritten from Gartner Data Integration Leader (20th time) to Gartner MDM Solutions Leader (7 times).
• Integrate.io — integrate.io
  • Integrations and APIs: Integrate.io added API and MCP Server integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Integrate.io removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Integrate.io added INITCAP, NormalizePhone, NormalizeDate, NormalizeLanguage, FUZZY_MATCH, and Excel serial date conversion to expression editor.
• Keboola — keboola.com
  • Integrations and APIs: Keboola Integration ecosystem claim narrowed from '700+ connectors' to '378+ catalog connectors' in the platform overview.
  • Product and capability: Keboola added OpenTelemetry OTLP endpoint into Storage under Data Governance.
  • Messaging and positioning: Homepage repositioned from general AI data platform to governed financial data foundation for CFOs and finance teams.
• Matillion — matillion.com
  • Product and capability: Added automated root cause analysis and troubleshooting for pipeline failures; 1 related product and capability change reinforced the same buyer-visible signal.
  • Product and capability: Matillion added automated test pipeline generation with mock data and validation.
  • Product and capability: Added Plan Mode for pipeline change planning with approval workflow, Skills system for AI agent customization, and Slack pipeline alerting.
• Meltano — meltano.com
  • Integrations and APIs: Meltano removed Rakuten Advertising Meltano Community connector (tap-rakuten).
  • Product and capability: Meltano added Adanos extractor to the plugin hub.
  • Product and capability: Added support for data validation via Elementary, built-in notebooks, and Meltano Cloud orchestration with Airflow, Dagster, and Orchestra integrations.
• Nexla — nexla.com
  • Security, compliance and access: Nexla added CCPA compliance to security certifications.
  • Product and capability: Nexla Upgraded Agentic RAG to a prebuilt, production-ready framework with a conversational interface.
  • Product and capability: Pivot in featured product announcement from 'Express' conversational data engineering to 'MCP Studio' for building governed MCP servers.
• Portable — portable.io
  • Integrations and APIs: Portable added appointment scheduling interface with calendar view, time slots, and reCAPTCHA.
  • Product and capability: Portable added Pacific Time (Los Angeles) timezone support in appointment scheduler.
  • Product and capability: User Access Logs changed from Enterprise Only for Standard tier to Enterprise Only for Advanced tier.
• Prophecy — prophecy.io
  • Pricing and packaging: Introduced credit-based billing: Starter 20/user, Professional 50/mo, Enterprise flexible; rates are AI Requests 0.04, Compute 0.12, Data Egressed 0.045, Data Storage 0.02, Team Members 15.
  • Pricing and packaging: Prophecy Starter plan added Prophecy-managed Git connection and replaced AI Data Preparation and Analysis with Data Transformation and Documentation Agents.
  • Product and capability: Prophecy expanded platform support to include native Snowflake and BigQuery alongside Databricks.
• Qlik — qlik.com
  • Product and capability: Replaced "Catalog Integration" with "Iceberg Format" under Enterprise-Grade Interoperability, noting full Apache Iceberg spec compliance.
  • Messaging and positioning: Changed 'Accelerate AI' claims from '5x lower latency' and '89% cost savings' to '5x fresher data' and '70% cost savings'.
  • Messaging and positioning: Renamed core pillars, updated portfolio tagline to 'trusted intelligence layer between your data and your AI,' and refreshed capability descriptions.
• Skyvia — skyvia.com
  • Integrations and APIs: Skyvia added MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Added one cloud app connector; listed count increased from 190 to 191; 2 related product and capability changes reinforced the same buyer-visible signal.
  • Product and capability: Added Data Warehousing and Marketing Analytics as new solution categories.
• SnapLogic — snaplogic.com
  • Pricing and packaging: Pricing packages changed from Business and Enterprise to Essential, Professional and Enterprise One.
  • Security, compliance and access: SnapLogic added Security & Compliance as a new product offering.
  • Product and capability: Added Enterprise MCP product card to SnapLogic Products section.
• Stitchdata — stitchdata.com
  • Product and capability: FedRAMP certification changed from 'FedRAMP Certified Class C' to 'FedRAMP Moderate'.
  • Messaging and positioning: Removed 'No data left behind' hero headline and extensibility subtitle from page top.
  • Messaging and positioning: Removed hero heading 'Stitch Connect: Embedded ETL for developers' and introductory value proposition paragraph.
• Streamsets — streamsets.com
  • Product and capability: Streamsets added Flink pipelines preview.
  • Product and capability: Integration with IBM watsonx.data unifies pipeline building across integration styles and data types.
  • Product and capability: Streamsets added Python SDK support for pipeline creation and deployment alongside GUI tools.
• Striim — striim.com
  • Product and capability: Added Striim Developer sandbox environment product.
  • Product and capability: Expanded Validata offering to Validata Platform & Validata Cloud.
• Talend — talend.com
  • Integrations and APIs: Talend added MCP Server and Qlik MCP Server integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Messaging and positioning: "Make AI Work for Your Business" repositioned as "Agentic AI" unifying data, agents, assistants, and platforms.
  • Messaging and positioning: Why Qlik? hero rewritten to emphasize trusted data at speed and scale for AI initiatives.
• Weld — weld.app
  • Product and capability: MCP Server toolset added stream creation, query execution, sync chaining, and destination sync; removed source connection and model features. Uses Fable 5.
  • Product and capability: Replaced Amazon Delivery Service Partner connector with Amazon DSP connector in explore section; 2 related product and capability changes reinforced the same Replaced Amazon Delivery Service Partner signal.
  • Messaging and positioning: Added 'vs Matillion' and 'vs Rivery' competitor comparison links in the footer.

No material public-web move found

These competitors were included in the quarterly sweep, but no material public-web moves showed up during the window.

• Ascend — ascend.io
• Data Services By SAP — sap.com
• Aws — aws.amazon.com
• Hevodata — hevodata.com
• Mozartdata — mozartdata.com
• Pentaho Data Integration — pentaho.com
• Rivery — rivery.io
• Y42 — y42.com

Prior quarter files

This is the first generated quarterly file for this category.

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