What moved this quarter

AI sales-assistant vendors spent Q2 moving from outreach helpers to agentic outbound systems, with sharper AI SDR packaging, multichannel execution, and pricing resets that make autonomy the category battleground.

• Agentic outbound race — Reply added Jason-generated Playbooks, Smartlead added SmartAssistant, Instantly introduced AirMail, lemlist added API and MCP integrations, and Artisan added SSO. Outbound vendors are racing to look less like email tools and more like agentic execution layers for sales teams.
• Multichannel execution — Reply and Unifygtm expanded beyond email into LinkedIn, WhatsApp, SMS, calling, Zapier, chat-based prospecting, enrichment, and copywriting. Buyers should read this as a shift from single-channel automation to workflow coverage across the full outbound motion.
• Packaging pressure — AISDR moved its $900/month plan from monthly to quarterly billing, Unifygtm replaced Growth/Pro/Enterprise with Free/Base/Pro/Business per-seat packaging, Artisan removed public self-serve pricing, Sybill raised Business from $90 to $108, and Clay changed integration tiers. Buyers face a noisier packaging comparison, not a simple feature checklist.

Market signals on the board

Only lanes with tracked evidence for Q2 2026 are emphasized. No filler lanes just to make the page look busy.

• Product and capability — Public-web product and capability signals found in the AI Sales Assistants Software category for Q2 2026.
• Pricing and packaging — Public-web pricing and packaging signals found in the AI Sales Assistants Software category for Q2 2026.
• Integrations and APIs — Public-web integrations and apis signals found in the AI Sales Assistants Software category for Q2 2026.
• Messaging and positioning — Public-web messaging and positioning signals found in the AI Sales Assistants Software category for Q2 2026.

Competitor changes for Q2 2026

Changed companies get evidence-backed cards. Quiet companies stay visible so the category file does not accidentally become a highlights reel.

• 11x — 11x.ai
  • Product and capability: 11x expanded Engage & Convert with Sequence Builder, Smart Replies, Multi-Lingual Outreach, Consented Outbound Calling, SMS sequencing, and Intelligent Lead Routing.
  • Product and capability: Top banners replaced specific customer case studies with aggregate credibility claims: 'Powered hundreds of millions in pipeline' and '$70M+ raised from a16z.'
  • Product and capability: 11x expanded Find & Research with Website Visitor Tracking, Signals and Triggers, Deep Research, Playbooks, Knowledge Base, and 50+ data source filtering.
• Agentforce By Salesforce — salesforce.com
  • Pricing and packaging: Added "Help Agent Resolutions" pricing tier at $2 to pricing comparison table.
  • Pricing and packaging: Agentforce By Salesforce removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Agentforce By Salesforce added Agentforce Labs program for exploring experimental features with Product and Engineering.
• AISDR — aisdr.com
  • Integrations and APIs: AISDR added CRM and Salesforce CRM integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Moved the $900 monthly plan from month-to-month to quarterly billing and removed the explicit 1,200-message inclusion from pricing.
  • Product and capability: AISDR replaced Live Onboarding with New Campaign Management.
• Sdr By Qualified — qualified.com
  • Messaging and positioning: Homepage hero and value proposition rewritten to highlight face-to-face B2B buying; removed PiperX launch event section.
• Altahq — altahq.com
  • Product and capability: Altahq added SMS and WhatsApp as supported outreach channels alongside email, LinkedIn, and calls.
  • Product and capability: Altahq expanded Luna to AI Growth Agent, adding lookalike audience building and high-intent account surfacing.
  • Product and capability: Altahq renamed Katie from AI SDR Agent to AI Outbound Agent.
• Amplemarket — amplemarket.com
  • Product and capability: Amplemarket added Workflow Recipes with pre-built automation templates.
  • Product and capability: Amplemarket added Unibox, a unified inbox for sales conversations.
  • Product and capability: Added Integrations category for connecting GTM tools.
• Apollo.io — apollo.io
  • Product and capability: Added Sales Call Recording and Website Visitor Identification as new use cases; 1 related product and capability change reinforced the same Website Visitor Identification signal.
  • Product and capability: Added Security to Platform product list.
  • Product and capability: Apollo.io expanded Apollo Data contact database from 210 million to over 230 million.
• Artisan — artisan.co
  • Integrations and APIs: Artisan added SSO integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Removed public self-serve pricing and moved to sales-quoted Team and Scale tiers, cutting the previous free-trial credit offer.
  • Product and capability: Artisan removed Email Warmup, Workflow Builder, and E-Commerce Data capabilities.
• Attention — attention.com
  • Integrations and APIs: Attention expanded integration coverage around MCP, API, and Claude Connector, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Messaging and positioning: Added new section introducing The Context Layer, compounding context and auditable traces for every action.
  • Product and capability: Attention AI Coaching Scorecards support plain-language scorecard building and automatic grading for all calls.
• Avoma — avoma.com
  • Product and capability: Added Sales Call Scoring, AI Sales Coaching, and real-time sales guidance to Conversation Intelligence; 1 related product and capability change reinforced the same Conversation Intelligence signal.
  • Product and capability: Avoma added CRM data entry to Meeting Assistant.
  • Product and capability: Introduced Agentic Platform product suite with MCP connector and developer API Platform.
• Clari — clari.com
  • Messaging and positioning: Featured resource changed from Forrester TEI study to Gartner Magic Quadrant report.
• Clay — clay.com
  • Pricing and packaging: Clay extended its free trial to up to eight weeks with no-credit-card and no-commitment terms, lowering evaluation friction.
  • Pricing and packaging: Integration plan filter tiers changed from Starter/Explorer/Pro/Enterprise to Launch/Growth/Enterprise.
  • Product and capability: Added Ads, Functions, and Clay MCP features; removed Clay in ChatGPT; expanded data marketplace from 150+ to 200+ vendors.
• Conversica — conversica.com
  • Product and capability: Added 'Ignite' revenue activation engine for automotive groups.
  • Product and capability: Added enterprise security and compliance features including GDPR, SOC 2, data residency, and encryption.
  • Product and capability: Conversica added capabilities for Events, Ads, Content, ABM, Inbound, Outbound Email, and Nurture.
• Cresta — cresta.com
  • Product and capability: Cresta added 'Training Simulator' product under the Conversation Intelligence menu.
  • Product and capability: Cresta added 'Synthetic Customers' capability under the Platform menu.
  • Product and capability: Added 'AI Receptionist' product under the AI Agent menu.
• Default — default.com
  • Product and capability: Added enterprise security: SOC 2 Type II, SSO/SAML, and role-based permissions.
  • Product and capability: Default added governance: agent-proposed changes with human approval, version history, and one-click rollbacks.
  • Product and capability: Introduced AI agent 'Dot' and agent infrastructure with natural-language workflow creation, MCP access, and AI Prompt/Route nodes.
• Gong — gong.io
  • Integrations and APIs: Gong added MCP, MCP Server, and MCP Client integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Introduced Gong Credits flexible pricing model for scaling AI-agent usage.
  • Product and capability: Gong added Gong Enable with AI Trainer for revenue enablement.
• Instantly — instantly.ai
  • Pricing and packaging: Added bundled tiers: Starter $94/mo ($85/mo yearly), Scale $194/mo ($175/mo yearly), Agency $555/mo ($500/mo yearly).
  • Integrations and APIs: Instantly expanded integration coverage around Shared Slack Channel, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Instantly introduced AirMail as a new deliverability and infrastructure product.
• Klenty — klenty.com
  • Product and capability: Removed benefit-driven integration descriptions and 'Discover how Klenty turns your CRM leads into opportunities' banner from Integrations menu.
  • Product and capability: Added AI Call Coaching Suite, Action AI, Connect AI, and Live Transcription as capabilities.
  • Product and capability: Klenty replaced 'Klenty' and 'Dial IQ' navigation labels with 'Sales Engagement' and 'Dialer Suite'.
• La Growth Machine — lagrowthmachine.com
  • Pricing and packaging: La Growth Machine added French-language demo link at page bottom.
  • Product and capability: La Growth Machine removed link to French webproxy version of LinkedIn automation page.
  • Product and capability: New Skills Library featuring Claude skills for outreach campaigns was added to site navigation.
• Lavender — lavender.ai
  • Messaging and positioning: Homepage redesigned: removed 'Never Write a Cold Email Again' tagline, ACI attribution, and four featured product capability sections.
• lemlist — lemlist.com
  • Integrations and APIs: lemlist added API and MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: lemlist removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: lemlist added lemlist CLI developer tool page to the AI Resources menu.
• Nooks — nooks.ai
  • Product and capability: Nooks replaced Prospect with Signals and Intelligence and added Waterfall Enrichment and AI Lead Prioritization.
  • Product and capability: Nooks enhanced AI Coaching with Scorecards & Battlecards.
  • Product and capability: Introduced AI Sequencing product offering multi-channel sequences, AI personalization, and a prospecting assistant.
• Octavehq — octavehq.com
  • Integrations and APIs: Octavehq expanded integration coverage around GTM Teams, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Octave Ultra added Deal insights (winning plays, VoC) and replaced ICP Agent + Insights Engine with ICP Agent (Market, Competitive).
  • Messaging and positioning: Repositioned platform from 'Generative GTM' to 'always-on GTM brain' and 'context layer for agentic GTM' with hero rewrite.
• Outreach — outreach.io
  • Product and capability: Added Outreach MCP, Outreach Omni, Agent Studio, Knowledge, Meeting Prep Agent, and AI Topics Explorer to AI Innovation Highlights.
  • Messaging and positioning: Rebranded from "AI Revenue Workflow Platform" to "Agentic AI Platform" with tagline "You didn't hire enough sellers. Now you don't have to."
• Overloop — overloop.com
  • Pricing and packaging: Replaced 30-day money-back guarantee with 14-day free trial.
  • Pricing and packaging: Overloop removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.
  • Product and capability: Overloop AI Email Writing now generates drafts requiring team verification before sending.
• Persana — persana.ai
  • Product and capability: Added top banner announcing Persana AI partnership with Rox.
  • Messaging and positioning: Updated description under 'Hubspot-first workflow' from 'all within Salesforce' to 'all within Hubspot'.
• Regie. — regie.ai
  • Product and capability: Added Analytics to Features menu.
  • Product and capability: Added Sales-GPT BETA to Products menu.
  • Messaging and positioning: Main navigation replaced "Why Regie" link with "Force Multiplier Rep" page; 1 related messaging and positioning change reinforced the same Force Multiplier Rep signal.
• Reply — reply.io
  • Integrations and APIs: Reply Deprecated API V1 and V2; directed users to API V3 at docs.reply.io.
  • Pricing and packaging: Reply reframed advanced automation as add-ons/automations, making premium workflow capabilities look more explicitly packaged.
  • Product and capability: Reply Playbooks can now be created manually or automatically generated by Jason.
• Rox — rox.com
  • Product and capability: Launched Rox CEO Mode feature.
  • Messaging and positioning: Repositioned platform from eight agents to unified revenue-automation solution spanning pipeline to expansion; 1 related messaging and positioning change reinforced the same buyer-visible signal.
  • Messaging and positioning: Hero section rebranded to 'Rox Lab' with rewritten value proposition focusing on applied AI research and engineering stack.
• Salesforge — salesforge.ai
  • Integrations and APIs: Salesforge added API and MCP integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Added LinkedIn Automation and Automated Follow-ups.
  • Product and capability: Added Clay partnership badge to website footer.
• Saleshandy — saleshandy.com
  • Pricing and packaging: Phone numbers are now billed separately at $3.81 per number per quarter in the US and Canada and $10.32 in India.
  • Product and capability: Introduced developer platform with Model Context Protocol (MCP) support, CLI, and API docs.
  • Product and capability: Saleshandy expanded lead finder database from 700M+ to 852M+ contacts across 42M+ companies with phone data and buying signals.
• Salesloft — salesloft.com
  • Pricing and packaging: Removed specific pricing packages and tier descriptions, eliminating detailed feature breakdowns.
  • Pricing and packaging: Added Advanced and Elite pricing tiers with sandbox, multi-team management, and no-code custom object signals.
  • Product and capability: Salesloft added Chat Agents to main navigation menu.
• Smartlead — smartlead.ai
  • Pricing and packaging: Smartlead Monthly plan prices adjusted: Base $32→$32.5, Pro $78→$78.3, Smart $144→$144.5, Prime $315→$314.6.
  • Product and capability: Smartlead added Ultra Premium Warmup.
  • Product and capability: Smartlead added SmartAssistant to Products menu.
• Sybill — sybill.ai
  • Pricing and packaging: Business plan price increased from $90 to $108; weekly credits increased from 5,000 to unlimited; 6 related pricing and packaging changes reinforced the same buyer-visible signal.
  • Integrations and APIs: Sybill added SSO, Way Slack Integration, and Slack integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Product and capability: Sybill added Sybill Mobile App with in-person meeting capture and dialer context for Ask Sybill.
• Unifygtm — unifygtm.com
  • Integrations and APIs: Unifygtm added SSO and API integrations, clarifying ecosystem fit for buyers evaluating workflow coverage.
  • Pricing and packaging: Replaced Growth, Pro, and Enterprise monthly plans with Free, Base, Pro, and custom Business per-seat packaging.
  • Product and capability: Unifygtm expanded data claims to 1.1B+ contacts, 65M+ companies, 40+ signal sources, and 11+ email/phone waterfall vendors.
• Warmly — warmly.ai
  • Product and capability: Warmly introduced Context Graph as a unified data layer.
  • Product and capability: Added MCP server access alongside app and API.
  • Product and capability: Expanded Inbound Agent with AI Call Agent, personalized landing pages, smart popups, and live chat.
• Winn. — winn.ai
  • Messaging and positioning: Homepage hero and body copy changed from 'Vibe Selling™' to 'Revenue Execution Platform'; named testimonials replaced with unattributed quotes.
• Zoominfo — zoominfo.com
  • Pricing and packaging: Zoominfo removed the phone number field from the enterprise demo request form.
  • Product and capability: Added Records Under Management (RUM): one-time per-record payment covers re-pull, re-enrich, and re-export for one year.
  • Product and capability: Zoominfo introduced five structured GTM Data Services covering foundation development, account definition, deduplication, market segmentation, and signal configuration.

No material public-web move found

These competitors were included in the quarterly sweep, but no material public-web moves showed up during the window.

• Relevance — relevanceai.com
• Jiminny — jiminny.com

Prior quarter files

This is the first generated quarterly file for this category.

Get the next AI Sales Assistants Software report

The public page is the short read. The inbox dossier carries source URLs, screenshots, change notes, quiet companies and the sharper operator memo.