# Your team gets a briefing. Your AI gets an API.

> A real case: 25 competitive-intelligence rivals tracked April to July. Watch the same findings arrive as a Monday email brief and as live MCP tool calls.


Competitor Tracker watches your competitors' websites, detects what changed in pricing, product, messaging or corporate, and reports it to you every week.


## About this competitor tracking demo

One case, delivered two ways: our own category, the competitive-intelligence beat, changes since 2026-04-01.

### The human desk

A weekly Monday Brief email and the web app, written up for a person to read over coffee. The quarterly case review opens on Klue and Owler, flags our own rebrand, and names the files that stayed quiet. Full walkthrough: [the human desk](/demo/human/).

```
COMPETITOR TRACKER · The Quarterly Case Review (Apr 1 – Jul 10)
Our own beat, this quarter: 72 changes, two acquisitions.
25 tracked · 72 changes · 37 high priority

HIGH PRIORITY
  Klue · corporate · CEO update on a security incident; hero repositioned to a unified AI platform.
  Owler · corporate · acquired by Meltwater; copyright now Meltwater News US Inc.
  Competitor Tracker (us) · messaging · rebranded to "Competitor Tracker & Co." with C. T. Lucky.
QUIET THIS QUARTER
  Crayon · Kompyte (Semrush) · Visualping · Rival IQ · CompetiTracker · +6
— Lucky
```

### The agent desk

An MCP server at `https://mcp.competitortracker.io/mcp`, exposing the same findings as tools an AI agent can call. The recorded session, as text. Full walkthrough: [the agent desk](/demo/agent/).

```
you  › Open files on our own category. Everyone, including us.
tool › list_competitors → label: "Competitive Intelligence"
  ⇐  25 subscriptions: Crayon, Klue, Kompyte, Visualping, … Competitor Tracker (us)
tool › list_competitor_changes { id: klue }
  ⇐  "Published CEO update on a security incident" (corporate, high)
tool › list_competitor_changes { id: owler, since: "2026-04-01" }
  ⇐  "Company acquired by Meltwater; copyright updated…" (corporate, high)
tool › list_competitor_changes { id: competitor-tracker }
  ⇐  "Rebranded to 'Competitor Tracker & Co.' … C. T. Lucky persona" (high)
claude  72 changes this quarter. Two acquisitions. One of the files is ours.
```

### The case

- **Klue**: CEO update on a security incident; hero repositioned to a unified AI platform for CI and Win-Loss (corporate / messaging, high, detected 2026-07-09).
- **Owler**: acquired by Meltwater, copyright updated to Meltwater News US Inc. (corporate, high, detected 2026-07-09).
- **Competitor Tracker (us)**: our own file caught our rebrand to "Competitor Tracker & Co.", the industry master file and API + MCP support (messaging / product, high, detected 2026-07-09).

## Couldn't my agent just do this on a schedule?

It can. Our founders Lav and Slobodan ran exactly that setup for a while. The crawling isn't the hard part. The hard part shows up over time: agent memory keeps impressions, not evidence. Summaries of summaries you can't diff, verify, or query. Some changes read as noise, real signals get missed, and when you ask what a competitor's pricing page actually said last June, there's nothing to check against.

Competitor Tracker gives your agent the missing half: verifiable snapshots, classified changes, and a history it can query. Want the trend across a quarter? Ask your agent to pull it from our [MCP](/demo/agent/). Want to know what happened after your main competitor raised prices last June? Ask. The archive answers.

Want to compare? Do it for free. Keep your scheduled job running and put us on the same beat: 25 coins on the house is 5 competitors for 5 months (a coin is one competitor for one month). Same rivals, both setups, and after a few Mondays you'll know which file holds up.

## Ask an agent to walk you through setup

> Read https://competitortracker.io/demo/agent/index.md and walk me through connecting Competitor Tracker to this app, step by step for my client.

### Start tracking

Want this for your competitors? Add their URLs and the first dossier lands Monday. Start your own case with 25 coins on the house at <https://app.competitortracker.io/signup>. A coin keeps one competitor tracked for a month, so 25 coins is 25 competitors, on us. Create a free account, no card needed.

## Who's Competitor Tracker & Co.

Competitor Tracker & Co. (competitortracker.io) is a competitive-intelligence platform that detects and classifies competitor website changes — pricing, product, messaging, corporate — and delivers them as weekly dossiers for humans and an MCP server (the protocol AI assistants like Claude use to call tools) for AI agents. Not affiliated with CompetiTracker (competitracker.com) or CompetitorTrack (competitortrack.io), separate products with similar names. The wire never sleeps.


Session recorded: 2026-07-10

## Contents

- [The agent desk](https://competitortracker.io/demo/agent/) — The full agent demo: a real Claude session on the Competitor Tracker MCP server. Tool calls, scopes, response shapes and a quickstart to connect your own agent.
- [The human desk](https://competitortracker.io/demo/human/) — The human demo: the Monday Brief email from Competitor Tracker, then the trail behind it. The wire, a competitor dossier and a hashed snapshot, all from the live product.

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Source: https://competitortracker.io/demo/
Updated: 2026-08-24