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          "code": "PF",
          "category": "Product and capability",
          "description": "Quantum Metric added Voice of Customer capability linking feedback to behavior.",
          "source_url": "https://www.quantummetric.com/digital-analytics/product-analytics"
        },
        {
          "code": "CO",
          "category": "Campaigns and commercial programs",
          "description": "Quantum Metric highlighted 2025 enterprise expansion and 2026 agentic AI plans through its latest-news and press-release updates.",
          "source_url": "https://www.quantummetric.com/digital-analytics/product-analytics/platform/interaction-heatmaps"
        }
      ],
      "movement": {
        "quadrant": "lying_low",
        "novelty": 23,
        "shipping_volume": 26,
        "raw_change_count": 4
      }
    },
    {
      "id": "019ea7ef-1eb4-7019-8405-5135a09f221f",
      "name": "Glassbox",
      "domain": "glassbox.com",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Glassbox added Accessibility and Rapid Response capabilities and stated product analytics data is retained for 13 months.",
          "source_url": "https://www.glassbox.com/platform/product-analytics"
        },
        {
          "code": "MP",
          "category": "Messaging and positioning",
          "description": "Glassbox repositioned product analytics as part of integrated experience intelligence, contrasting it with standalone product analytics.",
          "source_url": "https://www.glassbox.com/platform/product-analytics"
        }
      ],
      "movement": {
        "quadrant": "slow_burn",
        "novelty": 56,
        "shipping_volume": 23,
        "raw_change_count": 4
      }
    },
    {
      "id": "019ea7ef-b869-702f-b851-2de6668d04a7",
      "name": "Contentsquare",
      "domain": "contentsquare.com",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Contentsquare built an AI & Agents suite with LLM Intelligence, MCP, Conversation Intelligence, and analytics for ChatGPT apps and LLM traffic.",
          "source_url": "https://contentsquare.com/platform/product-analytics"
        }
      ],
      "movement": {
        "quadrant": "slow_burn",
        "novelty": 56,
        "shipping_volume": 29,
        "raw_change_count": 5
      }
    },
    {
      "id": "019ea7ee-5357-7024-8ee0-13ae22131d07",
      "name": "Amplitude",
      "domain": "amplitude.com",
      "slug": "amplitude-analytics",
      "url": "https://competitortracker.io/companies/amplitude-analytics/",
      "data_url": "https://competitortracker.io/data/companies/amplitude-analytics.json",
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Amplitude launched Zoning Insights, overlaying performance and revenue metrics directly on webpages for web analytics and feature-management use cases.",
          "source_url": "https://amplitude.com/amplitude-analytics/feature-management"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Amplitude added eight new website languages including Japanese, Korean, Spanish, Portuguese, French, and German.",
          "source_url": "https://amplitude.com/amplitude-analytics"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Amplitude removed Warehouse-native Amplitude from the Data menu.",
          "source_url": "https://amplitude.com/amplitude-analytics"
        }
      ],
      "movement": {
        "quadrant": "shipping_steadily",
        "novelty": 42,
        "shipping_volume": 80,
        "raw_change_count": 20
      }
    },
    {
      "id": "019ea7ee-b16a-701d-a2e4-cb251711d4c2",
      "name": "Kissmetrics",
      "domain": "kissmetrics.io",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "IA",
          "category": "Integrations and APIs",
          "description": "Kissmetrics added a Workflows module with REST API, 30-plus integrations, and CRM/warehouse data import-export connectivity.",
          "source_url": "https://www.kissmetrics.io/overview"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Kissmetrics added Populations module for user segmentation and dynamic cohorts.",
          "source_url": "https://www.kissmetrics.io/overview"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Kissmetrics removed Know Your Revenue, Detail Customer Activity, and Advanced BI Reporting modules.",
          "source_url": "https://www.kissmetrics.io/overview"
        }
      ],
      "movement": {
        "quadrant": "shipping_steadily",
        "novelty": 26,
        "shipping_volume": 58,
        "raw_change_count": 11
      }
    },
    {
      "id": "019ea7f0-577f-703d-922a-23318507cd8a",
      "name": "Simple Analytics",
      "domain": "simpleanalytics.com",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "PP",
          "category": "Pricing and packaging",
          "description": "Simple Analytics removed visible homepage pricing or plan details, reducing self-serve pricing clarity for buyers comparing packages.",
          "source_url": "https://www.simpleanalytics.com"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Simple Analytics added white-label partner solution for agencies and resellers.",
          "source_url": "https://www.simpleanalytics.com"
        },
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Simple Analytics removed iPhone mobile app, including home-screen widgets, visit blocking, and real-time spike alerts.",
          "source_url": "https://www.simpleanalytics.com"
        }
      ],
      "movement": {
        "quadrant": "slow_burn",
        "novelty": 84,
        "shipping_volume": 48,
        "raw_change_count": 8
      }
    },
    {
      "id": "019ea7ee-8177-7034-92ab-b64cd024aaad",
      "name": "Heap",
      "domain": "heap.io",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "PP",
          "category": "Pricing and packaging",
          "description": "Heap added section: 'Build better products, faster,' describing automatic user interaction capture and customer experience improvements before demo CTA.",
          "source_url": "https://www.heap.io/why-heap/why-product-analytics"
        },
        {
          "code": "IA",
          "category": "Integrations and APIs",
          "description": "Heap Outcomes section replaced with new team-centric section detailing how product, analytics, marketing, growth, and UX teams use the platform.",
          "source_url": "https://www.heap.io/why-heap/why-product-analytics"
        },
        {
          "code": "MP",
          "category": "Messaging and positioning",
          "description": "Heap updated its product analytics story around 2026 benchmark data, end-to-end journey insights, Contentsquare combinations, Sense AI, and automatic capture.",
          "source_url": "https://www.heap.io/why-heap/why-product-analytics"
        }
      ],
      "movement": {
        "quadrant": "lying_low",
        "novelty": 13,
        "shipping_volume": 32,
        "raw_change_count": 6
      }
    }
  ],
  "quiet_companies": [
    {
      "id": "019ea7ef-e797-7011-a232-c734dc0c5c1c",
      "name": "Gainsight",
      "domain": "gainsight.com",
      "slug": null,
      "url": null,
      "data_url": null
    },
    {
      "id": "019ea7ef-8a5f-702e-bbaa-acd9ebe8aa28",
      "name": "Marketingplatform",
      "domain": "marketingplatform.google.com",
      "slug": null,
      "url": null,
      "data_url": null
    },
    {
      "id": "019ea7f0-47de-702d-b290-ea8963aa2af2",
      "name": "Cloudflare",
      "domain": "cloudflare.com",
      "slug": null,
      "url": null,
      "data_url": null
    },
    {
      "id": "019ea7ee-e0d8-700d-a19f-f319daec63db",
      "name": "Woopra",
      "domain": "woopra.com",
      "slug": null,
      "url": null,
      "data_url": null
    },
    {
      "id": "019ea7ef-c81d-703d-86ed-346605805ca6",
      "name": "Hotjar",
      "domain": "hotjar.com",
      "slug": "hotjar-funnels",
      "url": "https://competitortracker.io/companies/hotjar-funnels/",
      "data_url": "https://competitortracker.io/data/companies/hotjar-funnels.json"
    },
    {
      "id": "019ea7ef-5c1b-7028-9530-ba16bb58b2ae",
      "name": "Telemetrydeck",
      "domain": "telemetrydeck.com",
      "slug": "telemetrydeck",
      "url": "https://competitortracker.io/companies/telemetrydeck/",
      "data_url": "https://competitortracker.io/data/companies/telemetrydeck.json"
    },
    {
      "id": "019ea7ee-c0e5-7007-ac32-2f5d8e7c8830",
      "name": "Statsig",
      "domain": "statsig.com",
      "slug": null,
      "url": null,
      "data_url": null
    }
  ],
  "scoring": {
    "version": "v3-independent-novelty-density",
    "quadrants": {
      "top_left": "Shipping steadily",
      "top_right": "Making moves",
      "bottom_left": "Lying low",
      "bottom_right": "Slow burn"
    },
    "notes": "Scores are deterministic rank-normalized coordinates from quarter-window API changes. Shipping volume measures activity volume, source diversity, signal diversity, and materiality. Novelty is intentionally independent from volume: strategic/newness signal density, launch language, high-novelty signal mix, and materiality are dampened by raw change volume so routine high-volume movers can land in Shipping Steadily and selective strategic launches can land in Slow Burn. LLMs do not choose coordinates. V2 renders points in density-aware, spatially balanced highlight batches capped at 20 companies every three seconds; dense maps split into smaller batches when needed for readability."
  }
}