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      "movement": {
        "quadrant": "shipping_steadily",
        "novelty": 32,
        "shipping_volume": 62,
        "raw_change_count": 5
      }
    },
    {
      "id": "019f1353-bac1-7005-9189-6df6b5dfc30c",
      "name": "Omnisend",
      "domain": "omnisend.com",
      "slug": "omnisend",
      "url": "https://competitortracker.io/companies/omnisend/",
      "data_url": "https://competitortracker.io/data/companies/omnisend.json",
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Omnisend refreshed its feature story around AI, campaigns, and automation, adding AI form building, audience trend analysis, and MCP-based insights.",
          "source_url": "https://www.omnisend.com"
        },
        {
          "code": "MP",
          "category": "Messaging and positioning",
          "description": "Omnisend sharpened its value message around big-platform capabilities at a smaller bill, directly targeting Klaviyo switchers with savings and migration claims.",
          "source_url": "https://www.omnisend.com"
        }
      ],
      "movement": {
        "quadrant": "shipping_steadily",
        "novelty": 43,
        "shipping_volume": 78,
        "raw_change_count": 6
      }
    },
    {
      "id": "019f1354-5def-703e-8502-b095bab7a3d5",
      "name": "Postmark",
      "domain": "postmarkapp.com",
      "slug": "postmarkapp",
      "url": "https://competitortracker.io/companies/postmarkapp/",
      "data_url": "https://competitortracker.io/data/companies/postmarkapp.json",
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Postmark expanded developer-facing email capabilities with Bulk API, API Explorer, and Python SDK support across navigation and feature surfaces.",
          "source_url": "https://postmarkapp.com"
        },
        {
          "code": "MP",
          "category": "Messaging and positioning",
          "description": "Postmark shifted its AI-facing promotion from MCP Server to Postmark Skills for AI coding agents, sharpening the developer-agent narrative.",
          "source_url": "https://postmarkapp.com"
        }
      ],
      "movement": {
        "quadrant": "making_moves",
        "novelty": 63,
        "shipping_volume": 50,
        "raw_change_count": 4
      }
    },
    {
      "id": "019f1354-6ef6-7001-b597-29400cbf9270",
      "name": "Resend",
      "domain": "resend.com",
      "slug": "resend",
      "url": "https://competitortracker.io/companies/resend/",
      "data_url": "https://competitortracker.io/data/companies/resend.json",
      "changes": [
        {
          "code": "PF",
          "category": "Product and capability",
          "description": "Resend announced Resend Forward and added CLI support, extending its developer-focused email platform with forwarding and command-line workflow coverage.",
          "source_url": "https://resend.com"
        }
      ],
      "movement": {
        "quadrant": "lying_low",
        "novelty": 43,
        "shipping_volume": 45,
        "raw_change_count": 4
      }
    },
    {
      "id": "019f1354-8208-703c-9f9d-387ad9733b1d",
      "name": "Sendlane",
      "domain": "sendlane.com",
      "slug": null,
      "url": null,
      "data_url": null,
      "changes": [
        {
          "code": "CO",
          "category": "Campaigns and commercial programs",
          "description": "Sendlane announced acquisition by Privy, signaling ownership change and potential portfolio consolidation in ecommerce-oriented marketing tools.",
          "source_url": "https://www.sendlane.com"
        }
      ],
      "movement": {
        "quadrant": "lying_low",
        "novelty": 27,
        "shipping_volume": 20,
        "raw_change_count": 1
      }
    }
  ],
  "quiet_companies": [
    {
      "id": "019f1348-ee87-7033-9180-3d80a05ed4f0",
      "name": "Activecampaign",
      "domain": "activecampaign.com",
      "slug": "activecampaign",
      "url": "https://competitortracker.io/companies/activecampaign/",
      "data_url": "https://competitortracker.io/data/companies/activecampaign.json"
    },
    {
      "id": "019f1355-2526-7021-bc39-e09cd0557fb0",
      "name": "Automation By Oracle",
      "domain": "oracle.com",
      "slug": "automation-by-oracle",
      "url": "https://competitortracker.io/companies/automation-by-oracle/",
      "data_url": "https://competitortracker.io/data/companies/automation-by-oracle.json"
    },
    {
      "id": "019f1352-7ccd-7033-80b6-fcd01fd56289",
      "name": "Aweber",
      "domain": "aweber.com",
      "slug": "aweber",
      "url": "https://competitortracker.io/companies/aweber/",
      "data_url": "https://competitortracker.io/data/companies/aweber.json"
    },
    {
      "id": "019f1353-e962-7036-b9fe-3306b5db4487",
      "name": "Beehiiv",
      "domain": "beehiiv.com",
      "slug": "beehiiv",
      "url": "https://competitortracker.io/companies/beehiiv/",
      "data_url": "https://competitortracker.io/data/companies/beehiiv.json"
    },
    {
      "id": "019f1352-a090-703f-a596-1ee13caae2c4",
      "name": "Brevo",
      "domain": "brevo.com",
      "slug": null,
      "url": null,
      "data_url": null
    },
    {
      "id": "019f1352-c455-7011-baf0-15e5787133ef",
      "name": "Campaigner",
      "domain": "campaigner.com",
      "slug": "campaigner",
      "url": "https://competitortracker.io/companies/campaigner/",
      "data_url": "https://competitortracker.io/data/companies/campaigner.json"
    },
    {
      "id": "019f1352-dcbb-7033-b1ec-943ecf054e9a",
      "name": "Constantcontact",
      "domain": "constantcontact.com",
      "slug": "constant-contact",
      "url": "https://competitortracker.io/companies/constant-contact/",
      "data_url": "https://competitortracker.io/data/companies/constant-contact.json"
    },
    {
      "id": "019f1355-03fa-701b-9f74-251bf704bfde",
      "name": "Cordial",
      "domain": "cordial.com",
      "slug": "cordial",
      "url": "https://competitortracker.io/companies/cordial/",
      "data_url": "https://competitortracker.io/data/companies/cordial.json"
    },
    {
      "id": "019f1355-3380-701b-a57f-08addb1d5586",
      "name": "Email Marketing By Oracle",
      "domain": "oracle.com",
      "slug": "oracle-com",
      "url": "https://competitortracker.io/companies/oracle-com/",
      "data_url": "https://competitortracker.io/data/companies/oracle-com.json"
    },
    {
      "id": "019f1354-0472-703f-b615-9b2b73535d47",
      "name": "Emailoctopus",
      "domain": "emailoctopus.com",
      "slug": "emailoctopus",
      "url": "https://competitortracker.io/companies/emailoctopus/",
      "data_url": "https://competitortracker.io/data/companies/emailoctopus.json"
    },
    {
      "id": "019f1354-b970-702b-90ee-7d9a15a1c031",
      "name": "Engagement By Bloomreach",
      "domain": "bloomreach.com",
      "slug": "engagement-by-bloomreach",
      "url": "https://competitortracker.io/companies/engagement-by-bloomreach/",
      "data_url": "https://competitortracker.io/data/companies/engagement-by-bloomreach.json"
    },
    {
      "id": "019f1353-4d5a-7013-b17d-a0cf3e32a535",
      "name": "Icontact",
      "domain": "icontact.com",
      "slug": "icontact",
      "url": "https://competitortracker.io/companies/icontact/",
      "data_url": "https://competitortracker.io/data/companies/icontact.json"
    },
    {
      "id": "019f1353-5b75-7026-bad4-e72f3d6e392c",
      "name": "Klaviyo",
      "domain": "klaviyo.com",
      "slug": "klaviyo",
      "url": "https://competitortracker.io/companies/klaviyo/",
      "data_url": "https://competitortracker.io/data/companies/klaviyo.json"
    },
    {
      "id": "019f1353-7834-702b-859c-917a4f89b9cc",
      "name": "Mailerlite",
      "domain": "mailerlite.com",
      "slug": "mailerlite",
      "url": "https://competitortracker.io/companies/mailerlite/",
      "data_url": "https://competitortracker.io/data/companies/mailerlite.json"
    },
    {
      "id": "019f1353-cfb9-703b-b196-f01c30a40253",
      "name": "Marketing By Salesforce",
      "domain": "salesforce.com",
      "slug": "marketing-by-salesforce",
      "url": "https://competitortracker.io/companies/marketing-by-salesforce/",
      "data_url": "https://competitortracker.io/data/companies/marketing-by-salesforce.json"
    },
    {
      "id": "019f1355-60b1-703e-b321-2a7174f5bbb2",
      "name": "Meetmarigold",
      "domain": "meetmarigold.com",
      "slug": "meetmarigold",
      "url": "https://competitortracker.io/companies/meetmarigold/",
      "data_url": "https://competitortracker.io/data/companies/meetmarigold.json"
    },
    {
      "id": "019f1353-0260-7014-8d85-0a21c8142042",
      "name": "Sendgrid",
      "domain": "sendgrid.com",
      "slug": null,
      "url": null,
      "data_url": null
    }
  ],
  "scoring": {
    "version": "v3-independent-novelty-density",
    "quadrants": {
      "top_left": "Shipping steadily",
      "top_right": "Making moves",
      "bottom_left": "Lying low",
      "bottom_right": "Slow burn"
    },
    "notes": "Scores are deterministic rank-normalized coordinates from quarter-window API changes. Shipping volume measures activity volume, source diversity, signal diversity, and materiality. Novelty is intentionally independent from volume: strategic/newness signal density, launch language, high-novelty signal mix, and materiality are dampened by raw change volume so routine high-volume movers can land in Shipping Steadily and selective strategic launches can land in Slow Burn. LLMs do not choose coordinates. V2 renders points in density-aware, spatially balanced highlight batches capped at 20 companies every three seconds; dense maps split into smaller batches when needed for readability."
  }
}
