{
  "version": 1,
  "generated_at": "2026-09-05T11:35:21.331Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/yext/",
  "self": "https://competitortracker.io/data/companies/yext.json",
  "id": "019f1358-8a7a-7037-81e3-ab29884527d5",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/yext",
    "competitor_id": "019f1358-8a7a-7037-81e3-ab29884527d5"
  },
  "slug": "yext",
  "name": "Yext",
  "url": "https://www.yext.com",
  "domain": "yext.com",
  "description": "Yext is the enterprise agentic marketing platform, intelligence, verified data, and distribution to win every discovery moment across AI and search.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1358-8a7a-7037-81e3-ab29884527d5.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "seo-software",
    "name": "SEO Software",
    "url": "https://competitortracker.io/industries/seo-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/seo-software.json"
  },
  "last_read": "2026-09-05T11:35:13.603Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 8 changes on Yext's public website, led by product (6 of 8) with messaging next (2). The most recent, detected September 5, 2026: added capability to create brand and third-party content to improve AI visibility.",
  "changes_total": 8,
  "changes_high_priority": 4,
  "changes_withheld": 4,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Pivot from enterprise AI search to local SMB assistant with text-based workflow.",
      "detected_at": "2026-08-29T11:24:19.942Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Introduced industry-specific solutions for local trades and services.",
      "detected_at": "2026-08-29T11:24:19.942Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added capability to create brand and third-party content to improve AI visibility.",
      "detected_at": "2026-09-05T11:35:21.331Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Removed Hungarian (hu_HU) and Japanese (ja_JP) from Apple integration supported languages.",
      "detected_at": "2026-08-22T09:47:43.716Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 6
    },
    {
      "category": "Messaging",
      "count": 2
    }
  ],
  "pages_tracked": 16,
  "watch_list": [
    {
      "name": "Peec",
      "slug": "peec",
      "relation": null,
      "url": "https://competitortracker.io/companies/peec/",
      "data_url": "https://competitortracker.io/data/companies/peec.json"
    },
    {
      "name": "Otterly",
      "slug": "otterly",
      "relation": null,
      "url": "https://competitortracker.io/companies/otterly/",
      "data_url": "https://competitortracker.io/data/companies/otterly.json"
    },
    {
      "name": "Profound",
      "slug": "profound",
      "relation": null,
      "url": "https://competitortracker.io/companies/profound/",
      "data_url": "https://competitortracker.io/data/companies/profound.json"
    },
    {
      "name": "Uberall",
      "slug": "uberall",
      "relation": null,
      "url": "https://competitortracker.io/companies/uberall/",
      "data_url": "https://competitortracker.io/data/companies/uberall.json"
    },
    {
      "name": "BrightLocal",
      "slug": "brightlocal",
      "relation": null,
      "url": "https://competitortracker.io/companies/brightlocal/",
      "data_url": "https://competitortracker.io/data/companies/brightlocal.json"
    },
    {
      "name": "Frase",
      "slug": "frase",
      "relation": null,
      "url": "https://competitortracker.io/companies/frase/",
      "data_url": "https://competitortracker.io/data/companies/frase.json"
    },
    {
      "name": "JetOctopus",
      "slug": "jetoctopus",
      "relation": null,
      "url": "https://competitortracker.io/companies/jetoctopus/",
      "data_url": "https://competitortracker.io/data/companies/jetoctopus.json"
    },
    {
      "name": "Oncrawl",
      "slug": "oncrawl",
      "relation": null,
      "url": "https://competitortracker.io/companies/oncrawl/",
      "data_url": "https://competitortracker.io/data/companies/oncrawl.json"
    },
    {
      "name": "Sitebulb",
      "slug": "sitebulb",
      "relation": null,
      "url": "https://competitortracker.io/companies/sitebulb/",
      "data_url": "https://competitortracker.io/data/companies/sitebulb.json"
    },
    {
      "name": "Ubersuggest by Neil Patel",
      "slug": "neilpatel-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/neilpatel-com/",
      "data_url": "https://competitortracker.io/data/companies/neilpatel-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did Yext change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added capability to create brand and third-party content to improve AI visibility.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Yext's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Yext changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Yext's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Yext's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}