{
  "version": 1,
  "generated_at": "2026-09-05T07:37:09.651Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/xero/",
  "self": "https://competitortracker.io/data/companies/xero.json",
  "id": "019eb806-ae90-7019-aa4c-db52689904ca",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/xero",
    "competitor_id": "019eb806-ae90-7019-aa4c-db52689904ca"
  },
  "slug": "xero",
  "name": "Xero",
  "url": "https://www.xero.com/us/accounting-software/payroll",
  "domain": "xero.com",
  "description": "Simplify your paydays with Xero Payroll, powered by Gusto. Enjoy automatic tax filings, free data transfer, and seamless accounting integration.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019eb806-ae90-7019-aa4c-db52689904ca.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-09-05T07:33:14.651Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 8 changes on Xero's public website, led by messaging (4 of 8) with pricing next (3). The most recent, detected September 5, 2026: payroll feature tile rewritten to emphasize built-in 50-state payroll automation and single login.",
  "changes_total": 8,
  "changes_high_priority": 2,
  "changes_withheld": 4,
  "changes_shown": [
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Replaced one month free trial with 90% off for 6 months.",
      "detected_at": "2026-09-05T07:33:55.796Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Added 'Collaborate on every client, together' section highlighting unlimited users, Partner Hub, practice management, and advisor directory with a new image.",
      "detected_at": "2026-08-22T06:40:57.543Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Payroll feature tile rewritten to emphasize built-in 50-state payroll automation and single login.",
      "detected_at": "2026-09-05T07:37:09.651Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added 'Budget with smart suggestions' feature to Growing and Established plans.",
      "detected_at": "2026-09-05T07:33:36.597Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 4
    },
    {
      "category": "Pricing",
      "count": 3
    },
    {
      "category": "Product",
      "count": 1
    }
  ],
  "pages_tracked": 28,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sdworx-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sdworx-com/",
      "data_url": "https://competitortracker.io/data/companies/sdworx-com.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    },
    {
      "name": "Asure Software",
      "slug": "asure-software",
      "relation": null,
      "url": "https://competitortracker.io/companies/asure-software/",
      "data_url": "https://competitortracker.io/data/companies/asure-software.json"
    },
    {
      "name": "ZellisONE - Payroll",
      "slug": "zellisone-payroll",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellisone-payroll/",
      "data_url": "https://competitortracker.io/data/companies/zellisone-payroll.json"
    },
    {
      "name": "Xero AU",
      "slug": "xero-au",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero-au/",
      "data_url": "https://competitortracker.io/data/companies/xero-au.json"
    }
  ],
  "faq": [
    {
      "question": "What did Xero change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected payroll feature tile rewritten to emphasize built-in 50-state payroll automation and single login, updated messaging to emphasize immediate plan purchases instead of free trials and removed 90% off for 6 months promotional banners.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Xero's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Xero changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Xero's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Xero's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}