{
  "version": 1,
  "generated_at": "2026-08-08T02:31:02.530Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/smartlead/",
  "self": "https://competitortracker.io/data/companies/smartlead.json",
  "id": "019e98b7-e619-7039-a473-5d38ebb8a17f",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/smartlead",
    "competitor_id": "019e98b7-e619-7039-a473-5d38ebb8a17f"
  },
  "slug": "smartlead",
  "name": "Smartlead",
  "url": "https://www.smartlead.ai",
  "domain": "smartlead.ai",
  "description": "Land in the primary inbox with Smartlead",
  "favicon_url": "https://assets.competitortracker.io/favicons/019e98b7-e619-7039-a473-5d38ebb8a17f.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "sales-engagement-software-intelligence",
    "name": "Sales Engagement Software",
    "url": "https://competitortracker.io/industries/sales-engagement-software-intelligence/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/sales-engagement-software-intelligence.json"
  },
  "last_read": "2026-08-29T02:43:45.660Z",
  "archive": {
    "year": 2025,
    "basis_date": "2025-12-06T12:44:01.000Z",
    "web_archive": true
  },
  "summary": "Since 2025, Competitor Tracker & Co. has logged 74 changes on Smartlead's public website, led by messaging (38 of 74) with product next (29). The most recent, detected August 8, 2026: page title and meta description reposition Smartlead as an Outreach alternative for cold email.",
  "changes_total": 74,
  "changes_high_priority": 37,
  "changes_withheld": 69,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Page title and meta description reposition Smartlead as an Outreach alternative for cold email.",
      "detected_at": "2026-08-08T02:31:02.530Z",
      "source_url": "https://www.smartlead.ai/comparison/smartlead-vs-outreach-io"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Added AI Agents section with link to llms.txt for AI researchers.",
      "detected_at": "2026-07-18T02:26:10.602Z",
      "source_url": "https://www.smartlead.ai/tools"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Top banner switched from unlimited contact storage offer to SmartDialer multichannel calls messaging.",
      "detected_at": "2026-07-18T02:26:10.602Z",
      "source_url": "https://www.smartlead.ai/tools"
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Introduced SmartDialer voice calling credits with monthly tiers from $9 to $699.",
      "detected_at": "2026-07-18T02:25:39.995Z",
      "source_url": "https://www.smartlead.ai/pricing"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Added SmartAssistant to Products menu.",
      "detected_at": "2026-07-04T02:26:44.648Z",
      "source_url": "https://www.smartlead.ai/automated-email-follow-ups"
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 38
    },
    {
      "category": "Product",
      "count": 29
    },
    {
      "category": "Pricing",
      "count": 5
    },
    {
      "category": "Market",
      "count": 1
    },
    {
      "category": "Corporate",
      "count": 1
    }
  ],
  "pages_tracked": 27,
  "watch_list": [
    {
      "name": "Expandi",
      "slug": "expandi",
      "relation": null,
      "url": "https://competitortracker.io/companies/expandi/",
      "data_url": "https://competitortracker.io/data/companies/expandi.json"
    },
    {
      "name": "HeyReach",
      "slug": "heyreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/heyreach/",
      "data_url": "https://competitortracker.io/data/companies/heyreach.json"
    },
    {
      "name": "La Growth Machine",
      "slug": "la-growth-machine",
      "relation": null,
      "url": "https://competitortracker.io/companies/la-growth-machine/",
      "data_url": "https://competitortracker.io/data/companies/la-growth-machine.json"
    },
    {
      "name": "Unifygtm",
      "slug": "unifygtm",
      "relation": null,
      "url": "https://competitortracker.io/companies/unifygtm/",
      "data_url": "https://competitortracker.io/data/companies/unifygtm.json"
    },
    {
      "name": "Qualified",
      "slug": "qualified",
      "relation": null,
      "url": "https://competitortracker.io/companies/qualified/",
      "data_url": "https://competitortracker.io/data/companies/qualified.json"
    },
    {
      "name": "AiSDR",
      "slug": "aisdr",
      "relation": null,
      "url": "https://competitortracker.io/companies/aisdr/",
      "data_url": "https://competitortracker.io/data/companies/aisdr.json"
    },
    {
      "name": "Artisan",
      "slug": "artisan",
      "relation": null,
      "url": "https://competitortracker.io/companies/artisan/",
      "data_url": "https://competitortracker.io/data/companies/artisan.json"
    },
    {
      "name": "11x",
      "slug": "11x",
      "relation": null,
      "url": "https://competitortracker.io/companies/11x/",
      "data_url": "https://competitortracker.io/data/companies/11x.json"
    },
    {
      "name": "GMass",
      "slug": "gmass",
      "relation": null,
      "url": "https://competitortracker.io/companies/gmass/",
      "data_url": "https://competitortracker.io/data/companies/gmass.json"
    },
    {
      "name": "QuickMail",
      "slug": "quickmail",
      "relation": null,
      "url": "https://competitortracker.io/companies/quickmail/",
      "data_url": "https://competitortracker.io/data/companies/quickmail.json"
    }
  ],
  "faq": [
    {
      "question": "What did Smartlead change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected page title and meta description reposition Smartlead as an Outreach alternative for cold email.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Smartlead's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Smartlead changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Smartlead's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Smartlead's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}