{
  "version": 1,
  "generated_at": "2026-09-05T11:33:27.737Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/profound/",
  "self": "https://competitortracker.io/data/companies/profound.json",
  "id": "019f1358-aadf-703b-8749-ab943ff7abb1",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/profound",
    "competitor_id": "019f1358-aadf-703b-8749-ab943ff7abb1"
  },
  "slug": "profound",
  "name": "Profound",
  "url": "https://www.tryprofound.com",
  "domain": "tryprofound.com",
  "description": "Profound helps brands gain visibility in AI-generated answers, optimize their presence in LLM-based answer engines, and stay competitive in the zero-click world.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1358-aadf-703b-8749-ab943ff7abb1.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "seo-software",
    "name": "SEO Software",
    "url": "https://competitortracker.io/industries/seo-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/seo-software.json"
  },
  "last_read": "2026-09-05T11:26:36.895Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 9 changes on Profound's public website, led by product (6 of 9) with messaging next (3). The most recent, detected September 5, 2026: added Plaid case study highlighting 300% LLM referral traffic growth.",
  "changes_total": 9,
  "changes_high_priority": 0,
  "changes_withheld": 5,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Added Plaid case study highlighting 300% LLM referral traffic growth.",
      "detected_at": "2026-09-05T11:33:27.737Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added 'Content Radar Template' to Content Creation agent templates.",
      "detected_at": "2026-09-05T11:27:59.685Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Templates 'Above the Fold + Below the Fold Copy Generation' and 'Pre-Launch AEO Strategy Playbook' no longer appear.",
      "detected_at": "2026-08-29T11:26:54.964Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "low",
      "description": "Homepage event section changed from Zero Click 2026 San Francisco and New York recordings to Zero Click World Tour 2026 London, Sydney, and Singapore dates.",
      "detected_at": "2026-08-22T09:48:46.391Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 6
    },
    {
      "category": "Messaging",
      "count": 3
    }
  ],
  "pages_tracked": 21,
  "watch_list": [
    {
      "name": "Peec",
      "slug": "peec",
      "relation": null,
      "url": "https://competitortracker.io/companies/peec/",
      "data_url": "https://competitortracker.io/data/companies/peec.json"
    },
    {
      "name": "Otterly",
      "slug": "otterly",
      "relation": null,
      "url": "https://competitortracker.io/companies/otterly/",
      "data_url": "https://competitortracker.io/data/companies/otterly.json"
    },
    {
      "name": "Uberall",
      "slug": "uberall",
      "relation": null,
      "url": "https://competitortracker.io/companies/uberall/",
      "data_url": "https://competitortracker.io/data/companies/uberall.json"
    },
    {
      "name": "Yext",
      "slug": "yext",
      "relation": null,
      "url": "https://competitortracker.io/companies/yext/",
      "data_url": "https://competitortracker.io/data/companies/yext.json"
    },
    {
      "name": "BrightLocal",
      "slug": "brightlocal",
      "relation": null,
      "url": "https://competitortracker.io/companies/brightlocal/",
      "data_url": "https://competitortracker.io/data/companies/brightlocal.json"
    },
    {
      "name": "Frase",
      "slug": "frase",
      "relation": null,
      "url": "https://competitortracker.io/companies/frase/",
      "data_url": "https://competitortracker.io/data/companies/frase.json"
    },
    {
      "name": "JetOctopus",
      "slug": "jetoctopus",
      "relation": null,
      "url": "https://competitortracker.io/companies/jetoctopus/",
      "data_url": "https://competitortracker.io/data/companies/jetoctopus.json"
    },
    {
      "name": "Oncrawl",
      "slug": "oncrawl",
      "relation": null,
      "url": "https://competitortracker.io/companies/oncrawl/",
      "data_url": "https://competitortracker.io/data/companies/oncrawl.json"
    },
    {
      "name": "Sitebulb",
      "slug": "sitebulb",
      "relation": null,
      "url": "https://competitortracker.io/companies/sitebulb/",
      "data_url": "https://competitortracker.io/data/companies/sitebulb.json"
    },
    {
      "name": "Ubersuggest by Neil Patel",
      "slug": "neilpatel-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/neilpatel-com/",
      "data_url": "https://competitortracker.io/data/companies/neilpatel-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did Profound change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added Plaid case study highlighting 300% LLM referral traffic growth, page title changed from 'Profound Customers' to 'Meet the visionary teams using Profound' and added 'Content Radar Template' to Content Creation agent templates.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Profound's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Profound changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Profound's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Profound's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}