{
  "version": 1,
  "generated_at": "2026-08-08T06:13:27.528Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/prodpad/",
  "self": "https://competitortracker.io/data/companies/prodpad.json",
  "id": "019ead9c-1692-7016-a71d-d08e1b236df3",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/prodpad",
    "competitor_id": "019ead9c-1692-7016-a71d-d08e1b236df3"
  },
  "slug": "prodpad",
  "name": "ProdPad",
  "url": "https://www.prodpad.com",
  "domain": "prodpad.com",
  "description": "ProdPad is the product operating system for customer-driven product management, helping teams shape strategy, understand feedback, and build AI-powered roadmaps.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ead9c-1692-7016-a71d-d08e1b236df3.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-feedback-prioritization-software-intelligence",
    "name": "Product Feedback Software",
    "url": "https://competitortracker.io/industries/product-feedback-prioritization-software-intelligence/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-feedback-prioritization-software-intelligence.json"
  },
  "last_read": "2026-08-29T06:30:39.188Z",
  "archive": {
    "year": 2025,
    "basis_date": "2025-12-15T13:22:42.000Z",
    "web_archive": true
  },
  "summary": "Since 2025, Competitor Tracker & Co. has logged 14 changes on ProdPad's public website, led by messaging (6 of 14) with product next (5). The most recent, detected August 8, 2026: added SOC 2, GDPR, and Cyber Essentials compliance badges to page footer.",
  "changes_total": 14,
  "changes_high_priority": 5,
  "changes_withheld": 9,
  "changes_shown": [
    {
      "category": "Corporate",
      "priority": "high",
      "description": "Added SOC 2, GDPR, and Cyber Essentials compliance badges to page footer.",
      "detected_at": "2026-08-08T06:13:27.528Z",
      "source_url": "https://www.prodpad.com/features/portfolio-management/product-portfolio/"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero and body copy rewritten to emphasize product decision-making, outcomes, Now-Next-Later roadmaps, and OKRs.",
      "detected_at": "2026-06-27T04:47:48.949Z",
      "source_url": "https://www.prodpad.com/sandbox/"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero messaging shifted to positioning ProdPad as one connected system turning strategy into outcomes, replacing handling product chaos framing.",
      "detected_at": "2026-06-09T18:26:26.639Z",
      "source_url": "https://www.prodpad.com"
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added ProdPad MCP to the featured integrations list, replacing Zendesk.",
      "detected_at": "2026-06-27T04:47:45.332Z",
      "source_url": "https://www.prodpad.com/resources/how-prodpad-fits/"
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "ProdPad added MCP Server integration to development, feedback, collaboration, security, and custom API workflow sections.",
      "detected_at": "2026-06-20T07:52:58.313Z",
      "source_url": "https://www.prodpad.com/integrations/"
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 6
    },
    {
      "category": "Product",
      "count": 5
    },
    {
      "category": "Corporate",
      "count": 3
    }
  ],
  "pages_tracked": 16,
  "watch_list": [
    {
      "name": "Zeda",
      "slug": "zeda",
      "relation": null,
      "url": "https://competitortracker.io/companies/zeda/",
      "data_url": "https://competitortracker.io/data/companies/zeda.json"
    },
    {
      "name": "Noora",
      "slug": "noora",
      "relation": null,
      "url": "https://competitortracker.io/companies/noora/",
      "data_url": "https://competitortracker.io/data/companies/noora.json"
    },
    {
      "name": "Productlane",
      "slug": "productlane",
      "relation": null,
      "url": "https://competitortracker.io/companies/productlane/",
      "data_url": "https://competitortracker.io/data/companies/productlane.json"
    },
    {
      "name": "Harvestr",
      "slug": "harvestr",
      "relation": null,
      "url": "https://competitortracker.io/companies/harvestr/",
      "data_url": "https://competitortracker.io/data/companies/harvestr.json"
    },
    {
      "name": "Cycle",
      "slug": "cycle",
      "relation": null,
      "url": "https://competitortracker.io/companies/cycle/",
      "data_url": "https://competitortracker.io/data/companies/cycle.json"
    },
    {
      "name": "ProductPlan",
      "slug": "productplan",
      "relation": null,
      "url": "https://competitortracker.io/companies/productplan/",
      "data_url": "https://competitortracker.io/data/companies/productplan.json"
    },
    {
      "name": "craft.io",
      "slug": "craft-io",
      "relation": null,
      "url": "https://competitortracker.io/companies/craft-io/",
      "data_url": "https://competitortracker.io/data/companies/craft-io.json"
    },
    {
      "name": "airfocus",
      "slug": "airfocus",
      "relation": null,
      "url": "https://competitortracker.io/companies/airfocus/",
      "data_url": "https://competitortracker.io/data/companies/airfocus.json"
    },
    {
      "name": "Jira Product Discovery",
      "slug": "jira-product-discovery",
      "relation": null,
      "url": "https://competitortracker.io/companies/jira-product-discovery/",
      "data_url": "https://competitortracker.io/data/companies/jira-product-discovery.json"
    },
    {
      "name": "Zonka Feedback",
      "slug": "zonka-feedback",
      "relation": null,
      "url": "https://competitortracker.io/companies/zonka-feedback/",
      "data_url": "https://competitortracker.io/data/companies/zonka-feedback.json"
    }
  ],
  "faq": [
    {
      "question": "What did ProdPad change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected added SOC 2, GDPR, and Cyber Essentials compliance badges to page footer.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads ProdPad's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when ProdPad changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query ProdPad's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for ProdPad's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}