{
  "version": 1,
  "generated_at": "2026-09-05T05:26:01.340Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/plausible/",
  "self": "https://competitortracker.io/data/companies/plausible.json",
  "id": "019ea7f0-289d-700d-baed-2158fcaec060",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/plausible",
    "competitor_id": "019ea7f0-289d-700d-baed-2158fcaec060"
  },
  "slug": "plausible",
  "name": "Plausible",
  "url": "https://plausible.io",
  "domain": "plausible.io",
  "description": "Plausible is a lightweight and open-source Google Analytics alternative. Your website data is 100% yours and the privacy of your visitors is respected.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea7f0-289d-700d-baed-2158fcaec060.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-analytics-tools",
    "name": "Product Analytics Tools",
    "url": "https://competitortracker.io/industries/product-analytics-tools/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-analytics-tools.json"
  },
  "last_read": "2026-09-05T05:22:31.993Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 13 changes on Plausible's public website, led by messaging (7 of 13) with product next (5). The most recent, detected September 5, 2026: added comparisons between Plausible Analytics Cloud and Plausible Community Edition to explain differences in features and support.",
  "changes_total": 13,
  "changes_high_priority": 5,
  "changes_withheld": 8,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Page repositioned around tradeoff framework: rewritten hero, new comparison table, reframed open-source section, and consolidated recommendation and migration sections.",
      "detected_at": "2026-09-05T05:25:15.477Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Target audience messaging shifted from agencies and SaaS teams to website builders and multi-tenant users.",
      "detected_at": "2026-08-22T05:07:20.706Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Enterprise plans now use preset tiers based on site allowances, pageviews, custom events, team seats and API limits.",
      "detected_at": "2026-08-22T05:00:09.916Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added comparisons between Plausible Analytics Cloud and Plausible Community Edition to explain differences in features and support.",
      "detected_at": "2026-09-05T05:26:01.340Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Expanded exports to include dashboard stats, site settings data, and scheduled raw events on Enterprise plans.",
      "detected_at": "2026-08-29T05:43:36.902Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 7
    },
    {
      "category": "Product",
      "count": 5
    },
    {
      "category": "Pricing",
      "count": 1
    }
  ],
  "pages_tracked": 17,
  "watch_list": [
    {
      "name": "Fathom Analytics",
      "slug": "fathom-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/fathom-analytics/",
      "data_url": "https://competitortracker.io/data/companies/fathom-analytics.json"
    },
    {
      "name": "Optimizely Analytics",
      "slug": "optimizely-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/optimizely-analytics/",
      "data_url": "https://competitortracker.io/data/companies/optimizely-analytics.json"
    },
    {
      "name": "Mitzu",
      "slug": "mitzu",
      "relation": null,
      "url": "https://competitortracker.io/companies/mitzu/",
      "data_url": "https://competitortracker.io/data/companies/mitzu.json"
    },
    {
      "name": "Userpilot Product Analytics",
      "slug": "userpilot-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/userpilot-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/userpilot-product-analytics.json"
    },
    {
      "name": "Hotjar Funnels",
      "slug": "hotjar-funnels",
      "relation": null,
      "url": "https://competitortracker.io/companies/hotjar-funnels/",
      "data_url": "https://competitortracker.io/data/companies/hotjar-funnels.json"
    },
    {
      "name": "Firebase Analytics",
      "slug": "firebase-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/firebase-analytics/",
      "data_url": "https://competitortracker.io/data/companies/firebase-analytics.json"
    },
    {
      "name": "Countly Product Analytics",
      "slug": "countly-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/countly-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/countly-product-analytics.json"
    },
    {
      "name": "Matomo",
      "slug": "matomo",
      "relation": null,
      "url": "https://competitortracker.io/companies/matomo/",
      "data_url": "https://competitortracker.io/data/companies/matomo.json"
    },
    {
      "name": "Telemetrydeck",
      "slug": "telemetrydeck",
      "relation": null,
      "url": "https://competitortracker.io/companies/telemetrydeck/",
      "data_url": "https://competitortracker.io/data/companies/telemetrydeck.json"
    },
    {
      "name": "Pendo Analytics",
      "slug": "pendo-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/pendo-analytics/",
      "data_url": "https://competitortracker.io/data/companies/pendo-analytics.json"
    }
  ],
  "faq": [
    {
      "question": "What did Plausible change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added comparisons between Plausible Analytics Cloud and Plausible Community Edition to explain differences in features and support, page repositioned around tradeoff framework: rewritten hero, new comparison table, reframed open-source section, and consolidated recommendation and migration sections and updated the cookieless web analytics page to emphasize traffic measurement and contrast the tool with device fingerprinting and server-side profiling.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Plausible's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Plausible changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Plausible's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Plausible's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}