{
  "version": 1,
  "generated_at": "2026-09-05T02:24:25.117Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/pendo/",
  "self": "https://competitortracker.io/data/companies/pendo.json",
  "id": "019e97e6-5cda-701a-a392-4fa8fea5bd90",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/pendo",
    "competitor_id": "019e97e6-5cda-701a-a392-4fa8fea5bd90"
  },
  "slug": "pendo",
  "name": "Pendo",
  "url": "https://www.pendo.io",
  "domain": "pendo.io",
  "description": "Pendo feeds product context to the apps and AI agents you build or buy, so you can understand your users, act where it counts, and drive adoption and revenue.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019e97e6-5cda-701a-a392-4fa8fea5bd90.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-feedback-prioritization-software-intelligence",
    "name": "Product Feedback Software",
    "url": "https://competitortracker.io/industries/product-feedback-prioritization-software-intelligence/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-feedback-prioritization-software-intelligence.json"
  },
  "last_read": "2026-09-05T02:19:28.431Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 28 changes on Pendo's public website, led by messaging (16 of 28) with product next (7). The most recent, detected September 5, 2026: disclosed Klue third-party compromise that exposed Salesforce CRM business and contact data.",
  "changes_total": 28,
  "changes_high_priority": 9,
  "changes_withheld": 23,
  "changes_shown": [
    {
      "category": "Corporate",
      "priority": "high",
      "description": "Disclosed Klue third-party compromise that exposed Salesforce CRM business and contact data.",
      "detected_at": "2026-09-05T02:24:25.117Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero headline and subheadline rewritten to focus on adoption tracking and business growth.",
      "detected_at": "2026-09-05T02:19:14.229Z",
      "source_url": null
    },
    {
      "category": "Market",
      "priority": "high",
      "description": "Added 'US' to header navigation.",
      "detected_at": "2026-08-29T02:39:20.510Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Page title and meta description updated to \"Pendo AI: Prepare for the Agentic Era\" with AI-focused positioning.",
      "detected_at": "2026-08-29T02:37:30.965Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Plan comparison redesigned to prominently display a Free tier card alongside paid plan options.",
      "detected_at": "2026-08-29T02:37:07.398Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 16
    },
    {
      "category": "Product",
      "count": 7
    },
    {
      "category": "Corporate",
      "count": 3
    },
    {
      "category": "Market",
      "count": 1
    },
    {
      "category": "Pricing",
      "count": 1
    }
  ],
  "pages_tracked": 40,
  "watch_list": [
    {
      "name": "Productlane",
      "slug": "productlane",
      "relation": null,
      "url": "https://competitortracker.io/companies/productlane/",
      "data_url": "https://competitortracker.io/data/companies/productlane.json"
    },
    {
      "name": "Harvestr",
      "slug": "harvestr",
      "relation": null,
      "url": "https://competitortracker.io/companies/harvestr/",
      "data_url": "https://competitortracker.io/data/companies/harvestr.json"
    },
    {
      "name": "ProductPlan",
      "slug": "productplan",
      "relation": null,
      "url": "https://competitortracker.io/companies/productplan/",
      "data_url": "https://competitortracker.io/data/companies/productplan.json"
    },
    {
      "name": "craft.io",
      "slug": "craft-io",
      "relation": null,
      "url": "https://competitortracker.io/companies/craft-io/",
      "data_url": "https://competitortracker.io/data/companies/craft-io.json"
    },
    {
      "name": "airfocus",
      "slug": "airfocus",
      "relation": null,
      "url": "https://competitortracker.io/companies/airfocus/",
      "data_url": "https://competitortracker.io/data/companies/airfocus.json"
    },
    {
      "name": "Jira Product Discovery",
      "slug": "jira-product-discovery",
      "relation": null,
      "url": "https://competitortracker.io/companies/jira-product-discovery/",
      "data_url": "https://competitortracker.io/data/companies/jira-product-discovery.json"
    },
    {
      "name": "UserVoice",
      "slug": "uservoice",
      "relation": null,
      "url": "https://competitortracker.io/companies/uservoice/",
      "data_url": "https://competitortracker.io/data/companies/uservoice.json"
    },
    {
      "name": "UserJot",
      "slug": "userjot",
      "relation": null,
      "url": "https://competitortracker.io/companies/userjot/",
      "data_url": "https://competitortracker.io/data/companies/userjot.json"
    },
    {
      "name": "Upvoty",
      "slug": "upvoty",
      "relation": null,
      "url": "https://competitortracker.io/companies/upvoty/",
      "data_url": "https://competitortracker.io/data/companies/upvoty.json"
    },
    {
      "name": "Quackback",
      "slug": "quackback",
      "relation": null,
      "url": "https://competitortracker.io/companies/quackback/",
      "data_url": "https://competitortracker.io/data/companies/quackback.json"
    }
  ],
  "faq": [
    {
      "question": "What did Pendo change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected disclosed Klue third-party compromise that exposed Salesforce CRM business and contact data, added compliance certifications to Trust Center: SOC 2 Type 2, PCI DSS, HIPAA, GDPR, CCPA, DPF Verified, Microsoft Supplier Security & Privacy Assurance, and TX-RAMP and integrated Vanta AI Q&A to automate compliance and security question responses.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Pendo's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Pendo changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Pendo's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Pendo's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}