{
  "version": 1,
  "generated_at": "2026-08-08T03:57:53.014Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/payfit/",
  "self": "https://competitortracker.io/data/companies/payfit.json",
  "id": "019ea330-2815-7038-954a-4eafa1d71a81",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/payfit",
    "competitor_id": "019ea330-2815-7038-954a-4eafa1d71a81"
  },
  "slug": "payfit",
  "name": "PayFit",
  "url": "https://payfit.com/payroll",
  "domain": "payfit.com",
  "description": "Discover best-in-class software for payroll. Automate admin-heavy payroll processes and win back time for the big stuff.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea330-2815-7038-954a-4eafa1d71a81.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-08-29T04:34:33.910Z",
  "archive": {
    "year": 2025,
    "basis_date": "2025-12-11T07:45:07.000Z",
    "web_archive": true
  },
  "summary": "Since 2025, Competitor Tracker & Co. has logged 31 changes on PayFit's public website, led by product (12 of 31) with messaging next (11). The most recent, detected August 8, 2026: added page title and meta description positioning the product as 'UK Payroll Software for Seamless Automation'.",
  "changes_total": 31,
  "changes_high_priority": 8,
  "changes_withheld": 26,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Rebranded “PayFit Copilot” to “PayFit AI” and moved its landing page from /payfit-copilot/ to /payfit-ai/.",
      "detected_at": "2026-07-18T03:38:08.702Z",
      "source_url": "https://payfit.com/payroll/expense-management/"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Homepage hero headline updated to 'Private Health Insurance, Now Inside PayFit with Kota' and value proposition revised.",
      "detected_at": "2026-07-18T03:34:23.305Z",
      "source_url": "https://payfit.com/lp%5Fkota/"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Removed hero section and global navigation, eliminating 'game-changing integrations' value proposition to lead with functional features.",
      "detected_at": "2026-06-20T05:39:30.152Z",
      "source_url": "https://payfit.com/payroll/integrations/"
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Added page title and meta description positioning the product as 'UK Payroll Software for Seamless Automation'.",
      "detected_at": "2026-08-08T03:57:53.014Z",
      "source_url": "https://payfit.com/pricing/?nbEmployee=10"
    },
    {
      "category": "Corporate",
      "priority": "medium",
      "description": "Added 16 security controls across Infrastructure (+3), Organizational (+6), Product (+2), and Internal procedures (+5).",
      "detected_at": "2026-06-27T03:44:04.026Z",
      "source_url": "https://trust.payfit.com"
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 12
    },
    {
      "category": "Messaging",
      "count": 11
    },
    {
      "category": "Market",
      "count": 5
    },
    {
      "category": "Corporate",
      "count": 3
    }
  ],
  "pages_tracked": 28,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Xero",
      "slug": "xero",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero/",
      "data_url": "https://competitortracker.io/data/companies/xero.json"
    },
    {
      "name": "Sage",
      "slug": "sage-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sage-com/",
      "data_url": "https://competitortracker.io/data/companies/sage-com.json"
    },
    {
      "name": "Ramco",
      "slug": "ramco",
      "relation": null,
      "url": "https://competitortracker.io/companies/ramco/",
      "data_url": "https://competitortracker.io/data/companies/ramco.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sd-worx",
      "relation": null,
      "url": "https://competitortracker.io/companies/sd-worx/",
      "data_url": "https://competitortracker.io/data/companies/sd-worx.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did PayFit change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected added page title and meta description positioning the product as 'UK Payroll Software for Seamless Automation'.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads PayFit's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when PayFit changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query PayFit's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for PayFit's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}