{
  "version": 1,
  "generated_at": "2026-08-08T02:27:36.666Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/outreach/",
  "self": "https://competitortracker.io/data/companies/outreach.json",
  "id": "019e98b7-d2e3-7017-9885-8b188ce80d9c",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/outreach",
    "competitor_id": "019e98b7-d2e3-7017-9885-8b188ce80d9c"
  },
  "slug": "outreach",
  "name": "Outreach",
  "url": "https://www.outreach.ai",
  "domain": "outreach.ai",
  "description": "Outreach is the Agentic AI platform for revenue teams, forecast, coach, close deals, and expand accounts. See it in action. Request a demo.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019e98b7-d2e3-7017-9885-8b188ce80d9c.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "sales-engagement-software-intelligence",
    "name": "Sales Engagement Software",
    "url": "https://competitortracker.io/industries/sales-engagement-software-intelligence/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/sales-engagement-software-intelligence.json"
  },
  "last_read": "2026-08-29T02:38:06.674Z",
  "archive": {
    "year": 2026,
    "basis_date": "2026-04-14T22:12:39.000Z",
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 11 changes on Outreach's public website, led by messaging (6 of 11) with product next (3). The most recent, detected August 8, 2026: added meta and social tags claiming 13% win-rate improvement alongside existing 26% body claim.",
  "changes_total": 11,
  "changes_high_priority": 4,
  "changes_withheld": 6,
  "changes_shown": [
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Added new Amplify Essentials tier at 10,000 AI Credits with 250,000 API calls, 5 custom objects, and 500 MB Knowledge.",
      "detected_at": "2026-07-25T02:35:56.840Z",
      "source_url": "https://www.outreach.ai/pricing"
    },
    {
      "category": "Corporate",
      "priority": "high",
      "description": "Added 'Outreach Insights Group' and 'Agentic Ecosystem' to website navigation under Why Outreach.",
      "detected_at": "2026-06-06T18:49:25.759Z",
      "source_url": "https://www.outreach.ai"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero rewritten from 'AI Revenue Workflow Platform' to 'Agentic AI Platform' with hook: 'You didn't hire enough sellers. Now you don't have to.'",
      "detected_at": "2026-06-06T18:49:25.759Z",
      "source_url": "https://www.outreach.ai"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Added six AI capabilities: Outreach MCP, Outreach Omni conversational agent, Agent Studio, Knowledge base, Meeting Prep Agent, and AI Topics Explorer.",
      "detected_at": "2026-06-06T18:49:25.759Z",
      "source_url": "https://www.outreach.ai"
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Added meta and social tags claiming 13% win-rate improvement alongside existing 26% body claim.",
      "detected_at": "2026-08-08T02:27:36.666Z",
      "source_url": "https://www.outreach.ai/platform/features/mutual-action-plans"
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 6
    },
    {
      "category": "Product",
      "count": 3
    },
    {
      "category": "Pricing",
      "count": 1
    },
    {
      "category": "Corporate",
      "count": 1
    }
  ],
  "pages_tracked": 23,
  "watch_list": [
    {
      "name": "Expandi",
      "slug": "expandi",
      "relation": null,
      "url": "https://competitortracker.io/companies/expandi/",
      "data_url": "https://competitortracker.io/data/companies/expandi.json"
    },
    {
      "name": "HeyReach",
      "slug": "heyreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/heyreach/",
      "data_url": "https://competitortracker.io/data/companies/heyreach.json"
    },
    {
      "name": "La Growth Machine",
      "slug": "la-growth-machine",
      "relation": null,
      "url": "https://competitortracker.io/companies/la-growth-machine/",
      "data_url": "https://competitortracker.io/data/companies/la-growth-machine.json"
    },
    {
      "name": "Unifygtm",
      "slug": "unifygtm",
      "relation": null,
      "url": "https://competitortracker.io/companies/unifygtm/",
      "data_url": "https://competitortracker.io/data/companies/unifygtm.json"
    },
    {
      "name": "Qualified",
      "slug": "qualified",
      "relation": null,
      "url": "https://competitortracker.io/companies/qualified/",
      "data_url": "https://competitortracker.io/data/companies/qualified.json"
    },
    {
      "name": "AiSDR",
      "slug": "aisdr",
      "relation": null,
      "url": "https://competitortracker.io/companies/aisdr/",
      "data_url": "https://competitortracker.io/data/companies/aisdr.json"
    },
    {
      "name": "Artisan",
      "slug": "artisan",
      "relation": null,
      "url": "https://competitortracker.io/companies/artisan/",
      "data_url": "https://competitortracker.io/data/companies/artisan.json"
    },
    {
      "name": "11x",
      "slug": "11x",
      "relation": null,
      "url": "https://competitortracker.io/companies/11x/",
      "data_url": "https://competitortracker.io/data/companies/11x.json"
    },
    {
      "name": "GMass",
      "slug": "gmass",
      "relation": null,
      "url": "https://competitortracker.io/companies/gmass/",
      "data_url": "https://competitortracker.io/data/companies/gmass.json"
    },
    {
      "name": "QuickMail",
      "slug": "quickmail",
      "relation": null,
      "url": "https://competitortracker.io/companies/quickmail/",
      "data_url": "https://competitortracker.io/data/companies/quickmail.json"
    }
  ],
  "faq": [
    {
      "question": "What did Outreach change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected added meta and social tags claiming 13% win-rate improvement alongside existing 26% body claim.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Outreach's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Outreach changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Outreach's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Outreach's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}