{
  "version": 1,
  "generated_at": "2026-09-05T11:31:47.094Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/otterly/",
  "self": "https://competitortracker.io/data/companies/otterly.json",
  "id": "019f1358-c3db-7009-bb80-1a32aee7acdf",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/otterly",
    "competitor_id": "019f1358-c3db-7009-bb80-1a32aee7acdf"
  },
  "slug": "otterly",
  "name": "Otterly",
  "url": "https://otterly.ai",
  "domain": "otterly.ai",
  "description": "The #1 rated AI search monitoring platform. Track brand mentions, monitor website citations, and optimize for ChatGPT, Perplexity & Google AI Overviews in one tool.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1358-c3db-7009-bb80-1a32aee7acdf.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "seo-software",
    "name": "SEO Software",
    "url": "https://competitortracker.io/industries/seo-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/seo-software.json"
  },
  "last_read": "2026-09-05T11:28:26.867Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 31 changes on Otterly's public website, led by messaging (20 of 31) with product next (6). The most recent, detected September 5, 2026: added lead-capture form requiring name and email for AI search referral traffic report.",
  "changes_total": 31,
  "changes_high_priority": 15,
  "changes_withheld": 26,
  "changes_shown": [
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Reduced subscription pricing for Lite ($25), Standard ($160), and Premium ($422) plans.",
      "detected_at": "2026-09-05T11:30:55.958Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero H1 and tagline rewritten to emphasize controlling brand presence on ChatGPT, Perplexity, and other AI platforms.",
      "detected_at": "2026-09-05T11:30:23.516Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Simplified navigation by removing links from headers and footers.",
      "detected_at": "2026-09-05T11:30:07.633Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Highlighted coverage of seven AI engines and 99% citation accuracy.",
      "detected_at": "2026-08-29T11:34:49.464Z",
      "source_url": null
    },
    {
      "category": "Market",
      "priority": "medium",
      "description": "Added Hong Kong, Malaysia, Singapore, and Turkey to agency directory country filter.",
      "detected_at": "2026-08-29T11:32:59.332Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 20
    },
    {
      "category": "Product",
      "count": 6
    },
    {
      "category": "Market",
      "count": 3
    },
    {
      "category": "Corporate",
      "count": 1
    },
    {
      "category": "Pricing",
      "count": 1
    }
  ],
  "pages_tracked": 32,
  "watch_list": [
    {
      "name": "Peec",
      "slug": "peec",
      "relation": null,
      "url": "https://competitortracker.io/companies/peec/",
      "data_url": "https://competitortracker.io/data/companies/peec.json"
    },
    {
      "name": "Profound",
      "slug": "profound",
      "relation": null,
      "url": "https://competitortracker.io/companies/profound/",
      "data_url": "https://competitortracker.io/data/companies/profound.json"
    },
    {
      "name": "Uberall",
      "slug": "uberall",
      "relation": null,
      "url": "https://competitortracker.io/companies/uberall/",
      "data_url": "https://competitortracker.io/data/companies/uberall.json"
    },
    {
      "name": "Yext",
      "slug": "yext",
      "relation": null,
      "url": "https://competitortracker.io/companies/yext/",
      "data_url": "https://competitortracker.io/data/companies/yext.json"
    },
    {
      "name": "BrightLocal",
      "slug": "brightlocal",
      "relation": null,
      "url": "https://competitortracker.io/companies/brightlocal/",
      "data_url": "https://competitortracker.io/data/companies/brightlocal.json"
    },
    {
      "name": "Frase",
      "slug": "frase",
      "relation": null,
      "url": "https://competitortracker.io/companies/frase/",
      "data_url": "https://competitortracker.io/data/companies/frase.json"
    },
    {
      "name": "JetOctopus",
      "slug": "jetoctopus",
      "relation": null,
      "url": "https://competitortracker.io/companies/jetoctopus/",
      "data_url": "https://competitortracker.io/data/companies/jetoctopus.json"
    },
    {
      "name": "Oncrawl",
      "slug": "oncrawl",
      "relation": null,
      "url": "https://competitortracker.io/companies/oncrawl/",
      "data_url": "https://competitortracker.io/data/companies/oncrawl.json"
    },
    {
      "name": "Sitebulb",
      "slug": "sitebulb",
      "relation": null,
      "url": "https://competitortracker.io/companies/sitebulb/",
      "data_url": "https://competitortracker.io/data/companies/sitebulb.json"
    },
    {
      "name": "Ubersuggest by Neil Patel",
      "slug": "neilpatel-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/neilpatel-com/",
      "data_url": "https://competitortracker.io/data/companies/neilpatel-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did Otterly change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added lead-capture form requiring name and email for AI search referral traffic report, added YouTube video embed about company story between founders section and company timeline and reduced subscription pricing for Lite ($25), Standard ($160), and Premium ($422) plans.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Otterly's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Otterly changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Otterly's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Otterly's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}