{
  "version": 1,
  "generated_at": "2026-09-05T11:00:12.845Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/omnisend/",
  "self": "https://competitortracker.io/data/companies/omnisend.json",
  "id": "019f1353-bac1-7005-9189-6df6b5dfc30c",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/omnisend",
    "competitor_id": "019f1353-bac1-7005-9189-6df6b5dfc30c"
  },
  "slug": "omnisend",
  "name": "Omnisend",
  "url": "https://www.omnisend.com",
  "domain": "omnisend.com",
  "description": "Omnisend helps ecommerce brands grow with Email & SMS marketing for Shopify, WooCommerce, and more, returning $79 for every $1 spent.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1353-bac1-7005-9189-6df6b5dfc30c.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "email-marketing-software",
    "name": "Email Marketing Software",
    "url": "https://competitortracker.io/industries/email-marketing-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/email-marketing-software.json"
  },
  "last_read": "2026-09-05T10:59:09.150Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 12 changes on Omnisend's public website, led by messaging (9 of 12) with product next (3). The most recent, detected September 5, 2026: removed inline demo booking form, country selector, and consent text; only privacy line remains.",
  "changes_total": 12,
  "changes_high_priority": 5,
  "changes_withheld": 7,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero pivots from generic revenue demo to competitive Klaviyo comparison with free migration and invoice pricing.",
      "detected_at": "2026-08-29T10:55:47.775Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Rewrote migration mega-menu to add 'How It Works' and 'Ready to Switch?' sections mentioning free 5-day migration, up to 35% Klaviyo savings, and white-glove setup transfer.",
      "detected_at": "2026-08-22T09:24:35.142Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added Omnisend MCP, which allows users to connect their account to ChatGPT or Claude to audit automations, get insights, and build flows via AI chat.",
      "detected_at": "2026-09-05T10:59:41.762Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Rewrote AI forms description to include design, copy, and visual generation, and added Standard and Pro plan eligibility note.",
      "detected_at": "2026-09-05T10:59:40.557Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Pre-built integrations increased from 250+ to 280+.",
      "detected_at": "2026-08-29T10:52:54.253Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 9
    },
    {
      "category": "Product",
      "count": 3
    }
  ],
  "pages_tracked": 26,
  "watch_list": [
    {
      "name": "Acoustic",
      "slug": "acoustic",
      "relation": null,
      "url": "https://competitortracker.io/companies/acoustic/",
      "data_url": "https://competitortracker.io/data/companies/acoustic.json"
    },
    {
      "name": "Meetmarigold",
      "slug": "meetmarigold",
      "relation": null,
      "url": "https://competitortracker.io/companies/meetmarigold/",
      "data_url": "https://competitortracker.io/data/companies/meetmarigold.json"
    },
    {
      "name": "Adobe Campaign",
      "slug": "adobe-campaign",
      "relation": null,
      "url": "https://competitortracker.io/companies/adobe-campaign/",
      "data_url": "https://competitortracker.io/data/companies/adobe-campaign.json"
    },
    {
      "name": "Email Marketing by Oracle",
      "slug": "oracle-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/oracle-com/",
      "data_url": "https://competitortracker.io/data/companies/oracle-com.json"
    },
    {
      "name": "Automation by Oracle",
      "slug": "automation-by-oracle",
      "relation": null,
      "url": "https://competitortracker.io/companies/automation-by-oracle/",
      "data_url": "https://competitortracker.io/data/companies/automation-by-oracle.json"
    },
    {
      "name": "Cordial",
      "slug": "cordial",
      "relation": null,
      "url": "https://competitortracker.io/companies/cordial/",
      "data_url": "https://competitortracker.io/data/companies/cordial.json"
    },
    {
      "name": "Braze",
      "slug": "braze",
      "relation": null,
      "url": "https://competitortracker.io/companies/braze/",
      "data_url": "https://competitortracker.io/data/companies/braze.json"
    },
    {
      "name": "Customer",
      "slug": "customer",
      "relation": null,
      "url": "https://competitortracker.io/companies/customer/",
      "data_url": "https://competitortracker.io/data/companies/customer.json"
    },
    {
      "name": "Engagement by Bloomreach",
      "slug": "engagement-by-bloomreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/engagement-by-bloomreach/",
      "data_url": "https://competitortracker.io/data/companies/engagement-by-bloomreach.json"
    },
    {
      "name": "Emarsys",
      "slug": "emarsys",
      "relation": null,
      "url": "https://competitortracker.io/companies/emarsys/",
      "data_url": "https://competitortracker.io/data/companies/emarsys.json"
    }
  ],
  "faq": [
    {
      "question": "What did Omnisend change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected removed inline demo booking form, country selector, and consent text; only privacy line remains, added Omnisend MCP, which allows users to connect their account to ChatGPT or Claude to audit automations, get insights, and build flows via AI chat and rewrote AI forms description to include design, copy, and visual generation, and added Standard and Pro plan eligibility note.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Omnisend's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Omnisend changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Omnisend's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Omnisend's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}