{
  "version": 1,
  "generated_at": "2026-09-05T11:24:10.288Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/moz/",
  "self": "https://competitortracker.io/data/companies/moz.json",
  "id": "019f1357-0ff9-702e-a3ed-82832607b0ca",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/moz",
    "competitor_id": "019f1357-0ff9-702e-a3ed-82832607b0ca"
  },
  "slug": "moz",
  "name": "Moz",
  "url": "https://moz.com",
  "domain": "moz.com",
  "description": "Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy. Start your free trial today!",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1357-0ff9-702e-a3ed-82832607b0ca.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "seo-software",
    "name": "SEO Software",
    "url": "https://competitortracker.io/industries/seo-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/seo-software.json"
  },
  "last_read": "2026-09-05T11:22:47.245Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 15 changes on Moz's public website, led by messaging (9 of 15) with product next (3). The most recent, detected September 5, 2026: removed \"Get started with Moz Pro!\" upsell section below demo request form.",
  "changes_total": 15,
  "changes_high_priority": 4,
  "changes_withheld": 10,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Added interactive keyword preview search box with locale selection and human verification to hero section.",
      "detected_at": "2026-09-05T11:23:45.495Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Enterprise tier added $10,000/month starting price and 'Over 4 million rows' volume; previously only custom volume and terms.",
      "detected_at": "2026-08-29T11:19:03.795Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Added 'Moz Data is for' section defining six audience personas: SEOs, AI training, PR, developers, M&A, and media platforms.",
      "detected_at": "2026-08-29T11:17:19.753Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "medium",
      "description": "Added free-tier limit of 3 keyword searches per day.",
      "detected_at": "2026-09-05T11:23:45.495Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Removed tabbed section listing SEO, content marketing, local marketing, digital PR, and custom data service categories.",
      "detected_at": "2026-09-05T11:23:23.719Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 9
    },
    {
      "category": "Product",
      "count": 3
    },
    {
      "category": "Pricing",
      "count": 3
    }
  ],
  "pages_tracked": 29,
  "watch_list": [
    {
      "name": "Peec",
      "slug": "peec",
      "relation": null,
      "url": "https://competitortracker.io/companies/peec/",
      "data_url": "https://competitortracker.io/data/companies/peec.json"
    },
    {
      "name": "Otterly",
      "slug": "otterly",
      "relation": null,
      "url": "https://competitortracker.io/companies/otterly/",
      "data_url": "https://competitortracker.io/data/companies/otterly.json"
    },
    {
      "name": "Profound",
      "slug": "profound",
      "relation": null,
      "url": "https://competitortracker.io/companies/profound/",
      "data_url": "https://competitortracker.io/data/companies/profound.json"
    },
    {
      "name": "Uberall",
      "slug": "uberall",
      "relation": null,
      "url": "https://competitortracker.io/companies/uberall/",
      "data_url": "https://competitortracker.io/data/companies/uberall.json"
    },
    {
      "name": "Yext",
      "slug": "yext",
      "relation": null,
      "url": "https://competitortracker.io/companies/yext/",
      "data_url": "https://competitortracker.io/data/companies/yext.json"
    },
    {
      "name": "BrightLocal",
      "slug": "brightlocal",
      "relation": null,
      "url": "https://competitortracker.io/companies/brightlocal/",
      "data_url": "https://competitortracker.io/data/companies/brightlocal.json"
    },
    {
      "name": "Frase",
      "slug": "frase",
      "relation": null,
      "url": "https://competitortracker.io/companies/frase/",
      "data_url": "https://competitortracker.io/data/companies/frase.json"
    },
    {
      "name": "JetOctopus",
      "slug": "jetoctopus",
      "relation": null,
      "url": "https://competitortracker.io/companies/jetoctopus/",
      "data_url": "https://competitortracker.io/data/companies/jetoctopus.json"
    },
    {
      "name": "Oncrawl",
      "slug": "oncrawl",
      "relation": null,
      "url": "https://competitortracker.io/companies/oncrawl/",
      "data_url": "https://competitortracker.io/data/companies/oncrawl.json"
    },
    {
      "name": "Sitebulb",
      "slug": "sitebulb",
      "relation": null,
      "url": "https://competitortracker.io/companies/sitebulb/",
      "data_url": "https://competitortracker.io/data/companies/sitebulb.json"
    }
  ],
  "faq": [
    {
      "question": "What did Moz change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected removed \"Get started with Moz Pro!\" upsell section below demo request form, added interactive keyword preview search box with locale selection and human verification to hero section and added free-tier limit of 3 keyword searches per day.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Moz's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Moz changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Moz's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Moz's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}