{
  "version": 1,
  "generated_at": "2026-09-05T05:13:31.469Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/mixpanel/",
  "self": "https://competitortracker.io/data/companies/mixpanel.json",
  "id": "019ea7ee-714b-702d-ba8c-2d3125b06e32",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/mixpanel",
    "competitor_id": "019ea7ee-714b-702d-ba8c-2d3125b06e32"
  },
  "slug": "mixpanel",
  "name": "Mixpanel",
  "url": "https://mixpanel.com/platform/product-analytics",
  "domain": "mixpanel.com",
  "description": "Mixpanel (mixpanel.com) is tracked in Competitor Tracker & Co.'s Product Analytics Tools watch list.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea7ee-714b-702d-ba8c-2d3125b06e32.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-analytics-tools",
    "name": "Product Analytics Tools",
    "url": "https://competitortracker.io/industries/product-analytics-tools/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-analytics-tools.json"
  },
  "last_read": "2026-09-05T05:11:20.811Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 25 changes on Mixpanel's public website, led by product (15 of 25) with messaging next (6). The most recent, detected September 5, 2026: replaced multi-step 'Get a demo' wizard with a single demo request form in the hero section.",
  "changes_total": 25,
  "changes_high_priority": 7,
  "changes_withheld": 20,
  "changes_shown": [
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Included Experiments and Feature Flags in Free and Growth plans.",
      "detected_at": "2026-09-05T05:12:41.486Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Plan taglines pivoted from 'product analytics'/'digital analytics' to 'product intelligence'/'advanced intelligence'.",
      "detected_at": "2026-08-29T05:28:03.150Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Growth plan calculator now displays paid pricing: $120/month with annual billing vs. $140/month with monthly billing, highlighting $480/yr savings, replacing prior $0.00 display.",
      "detected_at": "2026-08-29T05:28:03.150Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Removed 17 integrations, including Airship, Segment, Hotjar, AWS, Survicate, and Chameleon.",
      "detected_at": "2026-08-22T04:47:04.663Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Updated page title and meta description to focus on sales and product demos rather than product analytics.",
      "detected_at": "2026-08-22T04:46:08.623Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 15
    },
    {
      "category": "Messaging",
      "count": 6
    },
    {
      "category": "Pricing",
      "count": 4
    }
  ],
  "pages_tracked": 18,
  "watch_list": [
    {
      "name": "Fathom Analytics",
      "slug": "fathom-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/fathom-analytics/",
      "data_url": "https://competitortracker.io/data/companies/fathom-analytics.json"
    },
    {
      "name": "Plausible",
      "slug": "plausible",
      "relation": null,
      "url": "https://competitortracker.io/companies/plausible/",
      "data_url": "https://competitortracker.io/data/companies/plausible.json"
    },
    {
      "name": "Optimizely Analytics",
      "slug": "optimizely-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/optimizely-analytics/",
      "data_url": "https://competitortracker.io/data/companies/optimizely-analytics.json"
    },
    {
      "name": "Mitzu",
      "slug": "mitzu",
      "relation": null,
      "url": "https://competitortracker.io/companies/mitzu/",
      "data_url": "https://competitortracker.io/data/companies/mitzu.json"
    },
    {
      "name": "Userpilot Product Analytics",
      "slug": "userpilot-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/userpilot-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/userpilot-product-analytics.json"
    },
    {
      "name": "Hotjar Funnels",
      "slug": "hotjar-funnels",
      "relation": null,
      "url": "https://competitortracker.io/companies/hotjar-funnels/",
      "data_url": "https://competitortracker.io/data/companies/hotjar-funnels.json"
    },
    {
      "name": "Firebase Analytics",
      "slug": "firebase-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/firebase-analytics/",
      "data_url": "https://competitortracker.io/data/companies/firebase-analytics.json"
    },
    {
      "name": "Countly Product Analytics",
      "slug": "countly-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/countly-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/countly-product-analytics.json"
    },
    {
      "name": "Matomo",
      "slug": "matomo",
      "relation": null,
      "url": "https://competitortracker.io/companies/matomo/",
      "data_url": "https://competitortracker.io/data/companies/matomo.json"
    },
    {
      "name": "Telemetrydeck",
      "slug": "telemetrydeck",
      "relation": null,
      "url": "https://competitortracker.io/companies/telemetrydeck/",
      "data_url": "https://competitortracker.io/data/companies/telemetrydeck.json"
    }
  ],
  "faq": [
    {
      "question": "What did Mixpanel change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected replaced multi-step 'Get a demo' wizard with a single demo request form in the hero section, removed integrations including Monkedo, Gainsight, Taplytics, Auth0, and Figma from directory and included Experiments and Feature Flags in Free and Growth plans.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Mixpanel's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mixpanel changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Mixpanel's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mixpanel's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}