{
  "version": 1,
  "generated_at": "2026-09-05T03:24:16.372Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/mixmax/",
  "self": "https://competitortracker.io/data/companies/mixmax.json",
  "id": "019e98b7-ca95-7000-a78f-66cab4ea7816",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/mixmax",
    "competitor_id": "019e98b7-ca95-7000-a78f-66cab4ea7816"
  },
  "slug": "mixmax",
  "name": "Mixmax",
  "url": "https://www.mixmax.com",
  "domain": "mixmax.com",
  "description": "Follow up and follow through from your Gmail: personalized sequences, per-person tracking, tasks, and one-click booking. Free to start, no credit card.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019e98b7-ca95-7000-a78f-66cab4ea7816.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "sales-engagement-software-intelligence",
    "name": "Sales Engagement Software",
    "url": "https://competitortracker.io/industries/sales-engagement-software-intelligence/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/sales-engagement-software-intelligence.json"
  },
  "last_read": "2026-09-05T03:21:12.362Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 25 changes on Mixmax's public website, led by messaging (19 of 25) with product next (4). The most recent, detected September 5, 2026: repositioned the homepage around a step-by-step workflow narrative and removed competitive comparison charts. Hero text now focuses on turning outreach into relationships.",
  "changes_total": 25,
  "changes_high_priority": 13,
  "changes_withheld": 20,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Repositioned the homepage around a step-by-step workflow narrative and removed competitive comparison charts. Hero text now focuses on turning outreach into relationships.",
      "detected_at": "2026-09-05T03:24:16.372Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Added CRM integration section mentioning Salesforce and HubSpot.",
      "detected_at": "2026-09-05T03:24:16.372Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Meeting Copilot standalone plan removed ($29/$34 per user/month); now only available in the Mixmax Suite bundle.",
      "detected_at": "2026-08-29T02:47:50.394Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Page title and meta description rewritten from \"Sales Signals Software to Boost Engagement & Close Deals\" to \"Signals & Email Tracking, Real-Time Buyer Intent.\"",
      "detected_at": "2026-08-29T02:47:26.971Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "On-page product comparison replaced with setup-time benchmark comparing Mixmax to Outreach and Gong.",
      "detected_at": "2026-08-22T03:02:49.266Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 19
    },
    {
      "category": "Product",
      "count": 4
    },
    {
      "category": "Corporate",
      "count": 1
    },
    {
      "category": "Pricing",
      "count": 1
    }
  ],
  "pages_tracked": 24,
  "watch_list": [
    {
      "name": "Expandi",
      "slug": "expandi",
      "relation": null,
      "url": "https://competitortracker.io/companies/expandi/",
      "data_url": "https://competitortracker.io/data/companies/expandi.json"
    },
    {
      "name": "HeyReach",
      "slug": "heyreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/heyreach/",
      "data_url": "https://competitortracker.io/data/companies/heyreach.json"
    },
    {
      "name": "Unifygtm",
      "slug": "unifygtm",
      "relation": null,
      "url": "https://competitortracker.io/companies/unifygtm/",
      "data_url": "https://competitortracker.io/data/companies/unifygtm.json"
    },
    {
      "name": "AiSDR",
      "slug": "aisdr",
      "relation": null,
      "url": "https://competitortracker.io/companies/aisdr/",
      "data_url": "https://competitortracker.io/data/companies/aisdr.json"
    },
    {
      "name": "Artisan",
      "slug": "artisan",
      "relation": null,
      "url": "https://competitortracker.io/companies/artisan/",
      "data_url": "https://competitortracker.io/data/companies/artisan.json"
    },
    {
      "name": "11x",
      "slug": "11x",
      "relation": null,
      "url": "https://competitortracker.io/companies/11x/",
      "data_url": "https://competitortracker.io/data/companies/11x.json"
    },
    {
      "name": "GMass",
      "slug": "gmass",
      "relation": null,
      "url": "https://competitortracker.io/companies/gmass/",
      "data_url": "https://competitortracker.io/data/companies/gmass.json"
    },
    {
      "name": "Overloop",
      "slug": "overloop",
      "relation": null,
      "url": "https://competitortracker.io/companies/overloop/",
      "data_url": "https://competitortracker.io/data/companies/overloop.json"
    },
    {
      "name": "Vanillasoft",
      "slug": "vanillasoft",
      "relation": null,
      "url": "https://competitortracker.io/companies/vanillasoft/",
      "data_url": "https://competitortracker.io/data/companies/vanillasoft.json"
    },
    {
      "name": "Revenue.io",
      "slug": "revenue-io",
      "relation": null,
      "url": "https://competitortracker.io/companies/revenue-io/",
      "data_url": "https://competitortracker.io/data/companies/revenue-io.json"
    }
  ],
  "faq": [
    {
      "question": "What did Mixmax change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected repositioned the homepage around a step-by-step workflow narrative and removed competitive comparison charts. Hero text now focuses on turning outreach into relationships, added CRM integration section mentioning Salesforce and HubSpot and added HIPAA certification to security and compliance section alongside Google audit, GDPR, and SOC 2.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Mixmax's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mixmax changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Mixmax's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mixmax's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}