{
  "version": 1,
  "generated_at": "2026-08-29T05:43:52.177Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/mitzu/",
  "self": "https://competitortracker.io/data/companies/mitzu.json",
  "id": "019ea7f0-0869-702e-8a8d-d0d9ff3cff72",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/mitzu",
    "competitor_id": "019ea7f0-0869-702e-8a8d-d0d9ff3cff72"
  },
  "slug": "mitzu",
  "name": "Mitzu",
  "url": "https://mitzu.io/product-analytics",
  "domain": "mitzu.io",
  "description": "An agentic product analytics platform that runs on your data warehouse. Ask for funnels, retention, and cohorts in plain language, no SQL, no data copy.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea7f0-0869-702e-8a8d-d0d9ff3cff72.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-analytics-tools",
    "name": "Product Analytics Tools",
    "url": "https://competitortracker.io/industries/product-analytics-tools/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-analytics-tools.json"
  },
  "last_read": "2026-09-05T05:25:36.485Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 8 changes on Mitzu's public website, led by messaging (7 of 8) with product next (1). The most recent, detected August 29, 2026: added Scheduled Agents to provide cadence-based conditional alerts.",
  "changes_total": 8,
  "changes_high_priority": 1,
  "changes_withheld": 6,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Hero and page title were rewritten to focus on agentic analytics.",
      "detected_at": "2026-08-29T05:42:25.706Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "medium",
      "description": "Added MCP (Model Context Protocol) as a supported agent surface alongside app and Slack.",
      "detected_at": "2026-08-29T05:43:52.177Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 7
    },
    {
      "category": "Product",
      "count": 1
    }
  ],
  "pages_tracked": 30,
  "watch_list": [
    {
      "name": "Fathom Analytics",
      "slug": "fathom-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/fathom-analytics/",
      "data_url": "https://competitortracker.io/data/companies/fathom-analytics.json"
    },
    {
      "name": "Plausible",
      "slug": "plausible",
      "relation": null,
      "url": "https://competitortracker.io/companies/plausible/",
      "data_url": "https://competitortracker.io/data/companies/plausible.json"
    },
    {
      "name": "Optimizely Analytics",
      "slug": "optimizely-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/optimizely-analytics/",
      "data_url": "https://competitortracker.io/data/companies/optimizely-analytics.json"
    },
    {
      "name": "Userpilot Product Analytics",
      "slug": "userpilot-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/userpilot-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/userpilot-product-analytics.json"
    },
    {
      "name": "Hotjar Funnels",
      "slug": "hotjar-funnels",
      "relation": null,
      "url": "https://competitortracker.io/companies/hotjar-funnels/",
      "data_url": "https://competitortracker.io/data/companies/hotjar-funnels.json"
    },
    {
      "name": "Firebase Analytics",
      "slug": "firebase-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/firebase-analytics/",
      "data_url": "https://competitortracker.io/data/companies/firebase-analytics.json"
    },
    {
      "name": "Countly Product Analytics",
      "slug": "countly-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/countly-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/countly-product-analytics.json"
    },
    {
      "name": "Matomo",
      "slug": "matomo",
      "relation": null,
      "url": "https://competitortracker.io/companies/matomo/",
      "data_url": "https://competitortracker.io/data/companies/matomo.json"
    },
    {
      "name": "Telemetrydeck",
      "slug": "telemetrydeck",
      "relation": null,
      "url": "https://competitortracker.io/companies/telemetrydeck/",
      "data_url": "https://competitortracker.io/data/companies/telemetrydeck.json"
    },
    {
      "name": "Pendo Analytics",
      "slug": "pendo-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/pendo-analytics/",
      "data_url": "https://competitortracker.io/data/companies/pendo-analytics.json"
    }
  ],
  "faq": [
    {
      "question": "What did Mitzu change most recently?",
      "answer": "On August 29, 2026, Competitor Tracker & Co. detected added Scheduled Agents to provide cadence-based conditional alerts, added MCP (Model Context Protocol) as a supported agent surface alongside app and Slack and added 'Go deeper on analytics agents' section with six educational guides on agent architecture, text-to-SQL comparisons, and warehouse-native design.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Mitzu's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mitzu changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Mitzu's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mitzu's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}