{
  "version": 1,
  "generated_at": "2026-09-05T10:56:56.391Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/mailchimp/",
  "self": "https://competitortracker.io/data/companies/mailchimp.json",
  "id": "019f1353-69a0-702b-bd99-c6e97a174fd4",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/mailchimp",
    "competitor_id": "019f1353-69a0-702b-bd99-c6e97a174fd4"
  },
  "slug": "mailchimp",
  "name": "Mailchimp",
  "url": "https://mailchimp.com",
  "domain": "mailchimp.com",
  "description": "Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1353-69a0-702b-bd99-c6e97a174fd4.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "email-marketing-software",
    "name": "Email Marketing Software",
    "url": "https://competitortracker.io/industries/email-marketing-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/email-marketing-software.json"
  },
  "last_read": "2026-09-05T10:55:46.494Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 12 changes on Mailchimp's public website, led by messaging (5 of 12) with pricing next (4). The most recent, detected September 5, 2026: added banner offering 15% off for accounts with 10,000+ contacts.",
  "changes_total": 12,
  "changes_high_priority": 5,
  "changes_withheld": 7,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Popup Forms replaced by Custom-coded and Pre-built Email Templates on Premium and Standard; by Pre-built Email Templates on Essentials and Free.",
      "detected_at": "2026-09-05T10:56:55.579Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Standard pricing changed from $0/month to $20/month; Essentials from $0/month to $13/month.",
      "detected_at": "2026-09-05T10:56:55.579Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Updated the Standard plan ROI claim from up to 24x to 27x.",
      "detected_at": "2026-08-29T10:51:17.544Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "medium",
      "description": "Standard and Essentials plans added 14-day free trials requiring payment info, alongside existing no-credit-card trials.",
      "detected_at": "2026-08-29T10:50:43.746Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Social proof section removed two case study cards and added heading with demo and trial CTAs.",
      "detected_at": "2026-08-22T09:21:11.603Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 5
    },
    {
      "category": "Pricing",
      "count": 4
    },
    {
      "category": "Product",
      "count": 3
    }
  ],
  "pages_tracked": 22,
  "watch_list": [
    {
      "name": "Acoustic",
      "slug": "acoustic",
      "relation": null,
      "url": "https://competitortracker.io/companies/acoustic/",
      "data_url": "https://competitortracker.io/data/companies/acoustic.json"
    },
    {
      "name": "Meetmarigold",
      "slug": "meetmarigold",
      "relation": null,
      "url": "https://competitortracker.io/companies/meetmarigold/",
      "data_url": "https://competitortracker.io/data/companies/meetmarigold.json"
    },
    {
      "name": "Adobe Campaign",
      "slug": "adobe-campaign",
      "relation": null,
      "url": "https://competitortracker.io/companies/adobe-campaign/",
      "data_url": "https://competitortracker.io/data/companies/adobe-campaign.json"
    },
    {
      "name": "Email Marketing by Oracle",
      "slug": "oracle-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/oracle-com/",
      "data_url": "https://competitortracker.io/data/companies/oracle-com.json"
    },
    {
      "name": "Automation by Oracle",
      "slug": "automation-by-oracle",
      "relation": null,
      "url": "https://competitortracker.io/companies/automation-by-oracle/",
      "data_url": "https://competitortracker.io/data/companies/automation-by-oracle.json"
    },
    {
      "name": "Cordial",
      "slug": "cordial",
      "relation": null,
      "url": "https://competitortracker.io/companies/cordial/",
      "data_url": "https://competitortracker.io/data/companies/cordial.json"
    },
    {
      "name": "Braze",
      "slug": "braze",
      "relation": null,
      "url": "https://competitortracker.io/companies/braze/",
      "data_url": "https://competitortracker.io/data/companies/braze.json"
    },
    {
      "name": "Customer",
      "slug": "customer",
      "relation": null,
      "url": "https://competitortracker.io/companies/customer/",
      "data_url": "https://competitortracker.io/data/companies/customer.json"
    },
    {
      "name": "Engagement by Bloomreach",
      "slug": "engagement-by-bloomreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/engagement-by-bloomreach/",
      "data_url": "https://competitortracker.io/data/companies/engagement-by-bloomreach.json"
    },
    {
      "name": "Emarsys",
      "slug": "emarsys",
      "relation": null,
      "url": "https://competitortracker.io/companies/emarsys/",
      "data_url": "https://competitortracker.io/data/companies/emarsys.json"
    }
  ],
  "faq": [
    {
      "question": "What did Mailchimp change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added banner offering 15% off for accounts with 10,000+ contacts, popup Forms replaced by Custom-coded and Pre-built Email Templates on Premium and Standard; by Pre-built Email Templates on Essentials and Free and standard pricing changed from $0/month to $20/month; Essentials from $0/month to $13/month.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Mailchimp's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mailchimp changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Mailchimp's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mailchimp's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}