{
  "version": 1,
  "generated_at": "2026-09-05T10:56:32.873Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/klaviyo/",
  "self": "https://competitortracker.io/data/companies/klaviyo.json",
  "id": "019f1353-5b75-7026-bad4-e72f3d6e392c",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/klaviyo",
    "competitor_id": "019f1353-5b75-7026-bad4-e72f3d6e392c"
  },
  "slug": "klaviyo",
  "name": "Klaviyo",
  "url": "https://www.klaviyo.com",
  "domain": "klaviyo.com",
  "description": "Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1353-5b75-7026-bad4-e72f3d6e392c.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "email-marketing-software",
    "name": "Email Marketing Software",
    "url": "https://competitortracker.io/industries/email-marketing-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/email-marketing-software.json"
  },
  "last_read": "2026-09-05T10:54:29.968Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 6 changes on Klaviyo's public website, led by market (2 of 6) with product next (2). The most recent, detected September 5, 2026: advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization.",
  "changes_total": 6,
  "changes_high_priority": 2,
  "changes_withheld": 2,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Redesigned the page to feature Composer, an AI marketing agent.",
      "detected_at": "2026-08-29T10:49:19.658Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization.",
      "detected_at": "2026-09-05T10:56:32.873Z",
      "source_url": null
    },
    {
      "category": "Market",
      "priority": "medium",
      "description": "Removed Switzerland (Schweiz - DE) from the language and region selector.",
      "detected_at": "2026-09-05T10:53:50.923Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "medium",
      "description": "New customers receive 10,000 complimentary Composer credits for 90 days; access ends after credits are used or period expires.",
      "detected_at": "2026-08-29T10:49:19.658Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Market",
      "count": 2
    },
    {
      "category": "Product",
      "count": 2
    },
    {
      "category": "Messaging",
      "count": 1
    },
    {
      "category": "Pricing",
      "count": 1
    }
  ],
  "pages_tracked": 16,
  "watch_list": [
    {
      "name": "Acoustic",
      "slug": "acoustic",
      "relation": null,
      "url": "https://competitortracker.io/companies/acoustic/",
      "data_url": "https://competitortracker.io/data/companies/acoustic.json"
    },
    {
      "name": "Meetmarigold",
      "slug": "meetmarigold",
      "relation": null,
      "url": "https://competitortracker.io/companies/meetmarigold/",
      "data_url": "https://competitortracker.io/data/companies/meetmarigold.json"
    },
    {
      "name": "Adobe Campaign",
      "slug": "adobe-campaign",
      "relation": null,
      "url": "https://competitortracker.io/companies/adobe-campaign/",
      "data_url": "https://competitortracker.io/data/companies/adobe-campaign.json"
    },
    {
      "name": "Email Marketing by Oracle",
      "slug": "oracle-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/oracle-com/",
      "data_url": "https://competitortracker.io/data/companies/oracle-com.json"
    },
    {
      "name": "Automation by Oracle",
      "slug": "automation-by-oracle",
      "relation": null,
      "url": "https://competitortracker.io/companies/automation-by-oracle/",
      "data_url": "https://competitortracker.io/data/companies/automation-by-oracle.json"
    },
    {
      "name": "Cordial",
      "slug": "cordial",
      "relation": null,
      "url": "https://competitortracker.io/companies/cordial/",
      "data_url": "https://competitortracker.io/data/companies/cordial.json"
    },
    {
      "name": "Braze",
      "slug": "braze",
      "relation": null,
      "url": "https://competitortracker.io/companies/braze/",
      "data_url": "https://competitortracker.io/data/companies/braze.json"
    },
    {
      "name": "Customer",
      "slug": "customer",
      "relation": null,
      "url": "https://competitortracker.io/companies/customer/",
      "data_url": "https://competitortracker.io/data/companies/customer.json"
    },
    {
      "name": "Engagement by Bloomreach",
      "slug": "engagement-by-bloomreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/engagement-by-bloomreach/",
      "data_url": "https://competitortracker.io/data/companies/engagement-by-bloomreach.json"
    },
    {
      "name": "Emarsys",
      "slug": "emarsys",
      "relation": null,
      "url": "https://competitortracker.io/companies/emarsys/",
      "data_url": "https://competitortracker.io/data/companies/emarsys.json"
    }
  ],
  "faq": [
    {
      "question": "What did Klaviyo change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization and removed Switzerland (Schweiz - DE) from the language and region selector.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Klaviyo's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Klaviyo changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Klaviyo's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Klaviyo's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}