{
  "version": 1,
  "generated_at": "2026-09-05T04:40:53.406Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/intuit/",
  "self": "https://competitortracker.io/data/companies/intuit.json",
  "id": "019ea330-c4a0-7011-ae75-63e0b23f7e48",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/intuit",
    "competitor_id": "019ea330-c4a0-7011-ae75-63e0b23f7e48"
  },
  "slug": "intuit",
  "name": "Intuit",
  "url": "https://quickbooks.intuit.com/payroll",
  "domain": "quickbooks.intuit.com",
  "description": "QuickBooks Workforce is the #1 online payroll service provider for small businesses and is for small businesses that need a payroll solution to manage employee payments, tax compliance, and payroll processing. Automates these tasks so you can pay employees accurately and on time. Learn how payroll software can streamline operations, eliminate manual errors, and free up time for your team to focus on growing your business.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea330-c4a0-7011-ae75-63e0b23f7e48.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-09-05T04:33:43.145Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 37 changes on Intuit's public website, led by messaging (17 of 37) with product next (12). The most recent, detected September 5, 2026: premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification.",
  "changes_total": 37,
  "changes_high_priority": 22,
  "changes_withheld": 32,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification.",
      "detected_at": "2026-09-05T04:40:53.406Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Cut discount from 90% to 50%. Contractor Payments + Simple Start promo $5→$31.50, Workforce Payroll promo $5→$25, bundle promo $8.80→$44/mo.",
      "detected_at": "2026-09-05T04:36:45.555Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Repositioned payroll messaging to focus on employee benefits and talent attraction.",
      "detected_at": "2026-09-05T04:34:41.281Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Redesigned the team management page to remove plan-finder tools and hero bullet points.",
      "detected_at": "2026-08-29T04:50:46.940Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Essentials direct deposit changed from same-day to next-day.",
      "detected_at": "2026-08-29T04:48:44.944Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 17
    },
    {
      "category": "Product",
      "count": 12
    },
    {
      "category": "Pricing",
      "count": 8
    }
  ],
  "pages_tracked": 33,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Xero",
      "slug": "xero",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero/",
      "data_url": "https://competitortracker.io/data/companies/xero.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sdworx-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sdworx-com/",
      "data_url": "https://competitortracker.io/data/companies/sdworx-com.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    },
    {
      "name": "Asure Software",
      "slug": "asure-software",
      "relation": null,
      "url": "https://competitortracker.io/companies/asure-software/",
      "data_url": "https://competitortracker.io/data/companies/asure-software.json"
    },
    {
      "name": "ZellisONE - Payroll",
      "slug": "zellisone-payroll",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellisone-payroll/",
      "data_url": "https://competitortracker.io/data/companies/zellisone-payroll.json"
    }
  ],
  "faq": [
    {
      "question": "What did Intuit change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification, essentials adds bill and budget management, AI features; removes time entry and sales channel connections and page title adds 'QuickBooks Workforce Pricing'; meta description rewritten for SMB compliance focus.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Intuit's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Intuit changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Intuit's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Intuit's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}