{
  "version": 1,
  "generated_at": "2026-08-29T05:42:38.715Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/fathom-analytics/",
  "self": "https://competitortracker.io/data/companies/fathom-analytics.json",
  "id": "019ea7f0-3869-700b-a1fb-c2873dc72dca",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/fathom-analytics",
    "competitor_id": "019ea7f0-3869-700b-a1fb-c2873dc72dca"
  },
  "slug": "fathom-analytics",
  "name": "Fathom Analytics",
  "url": "https://usefathom.com",
  "domain": "usefathom.com",
  "description": "Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea7f0-3869-700b-a1fb-c2873dc72dca.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "product-analytics-tools",
    "name": "Product Analytics Tools",
    "url": "https://competitortracker.io/industries/product-analytics-tools/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/product-analytics-tools.json"
  },
  "last_read": "2026-09-05T05:23:24.298Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 1 change on Fathom Analytics's public website, led by messaging (1 of 1). The most recent, detected August 29, 2026: messaging changed from privacy and control to REST API capabilities. This affects hero text, body copy, meta descriptions and social card text. The updates include managing sites, events, milestones and reports.",
  "changes_total": 1,
  "changes_high_priority": 1,
  "changes_withheld": 0,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Messaging changed from privacy and control to REST API capabilities. This affects hero text, body copy, meta descriptions and social card text. The updates include managing sites, events, milestones and reports.",
      "detected_at": "2026-08-29T05:42:38.715Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 1
    }
  ],
  "pages_tracked": 16,
  "watch_list": [
    {
      "name": "Plausible",
      "slug": "plausible",
      "relation": null,
      "url": "https://competitortracker.io/companies/plausible/",
      "data_url": "https://competitortracker.io/data/companies/plausible.json"
    },
    {
      "name": "Optimizely Analytics",
      "slug": "optimizely-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/optimizely-analytics/",
      "data_url": "https://competitortracker.io/data/companies/optimizely-analytics.json"
    },
    {
      "name": "Mitzu",
      "slug": "mitzu",
      "relation": null,
      "url": "https://competitortracker.io/companies/mitzu/",
      "data_url": "https://competitortracker.io/data/companies/mitzu.json"
    },
    {
      "name": "Userpilot Product Analytics",
      "slug": "userpilot-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/userpilot-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/userpilot-product-analytics.json"
    },
    {
      "name": "Hotjar Funnels",
      "slug": "hotjar-funnels",
      "relation": null,
      "url": "https://competitortracker.io/companies/hotjar-funnels/",
      "data_url": "https://competitortracker.io/data/companies/hotjar-funnels.json"
    },
    {
      "name": "Firebase Analytics",
      "slug": "firebase-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/firebase-analytics/",
      "data_url": "https://competitortracker.io/data/companies/firebase-analytics.json"
    },
    {
      "name": "Countly Product Analytics",
      "slug": "countly-product-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/countly-product-analytics/",
      "data_url": "https://competitortracker.io/data/companies/countly-product-analytics.json"
    },
    {
      "name": "Matomo",
      "slug": "matomo",
      "relation": null,
      "url": "https://competitortracker.io/companies/matomo/",
      "data_url": "https://competitortracker.io/data/companies/matomo.json"
    },
    {
      "name": "Telemetrydeck",
      "slug": "telemetrydeck",
      "relation": null,
      "url": "https://competitortracker.io/companies/telemetrydeck/",
      "data_url": "https://competitortracker.io/data/companies/telemetrydeck.json"
    },
    {
      "name": "Pendo Analytics",
      "slug": "pendo-analytics",
      "relation": null,
      "url": "https://competitortracker.io/companies/pendo-analytics/",
      "data_url": "https://competitortracker.io/data/companies/pendo-analytics.json"
    }
  ],
  "faq": [
    {
      "question": "What did Fathom Analytics change most recently?",
      "answer": "On August 29, 2026, Competitor Tracker & Co. detected messaging changed from privacy and control to REST API capabilities. This affects hero text, body copy, meta descriptions and social card text. The updates include managing sites, events, milestones and reports.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Fathom Analytics's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Fathom Analytics changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Fathom Analytics's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Fathom Analytics's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}