{
  "version": 1,
  "generated_at": "2026-09-05T04:16:08.373Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/deel/",
  "self": "https://competitortracker.io/data/companies/deel.json",
  "id": "019ea32e-ba4a-702f-b875-3c7a2a636b84",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/deel",
    "competitor_id": "019ea32e-ba4a-702f-b875-3c7a2a636b84"
  },
  "slug": "deel",
  "name": "Deel",
  "url": "https://www.deel.com/solutions/payroll",
  "domain": "deel.com",
  "description": "Pay every worker type, in every country. It’s accurate, compliant payroll with unified visibility and the flexibility for self-serve or managed.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea32e-ba4a-702f-b875-3c7a2a636b84.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-09-05T04:13:05.577Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 12 changes on Deel's public website, led by messaging (6 of 12) with product next (3). The most recent, detected September 5, 2026: added retirement benefits feature card linking to /solutions/benefits/retirement/.",
  "changes_total": 12,
  "changes_high_priority": 6,
  "changes_withheld": 7,
  "changes_shown": [
    {
      "category": "Product",
      "priority": "high",
      "description": "Added retirement benefits feature card linking to /solutions/benefits/retirement/.",
      "detected_at": "2026-09-05T04:16:08.373Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Top banner changed from 'Get 3 months free of PEO' to 'Get your O-1 visa or get your money back' with new CTA.",
      "detected_at": "2026-08-29T04:16:50.277Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Deel HR moved from modular add-ons (Recruit $14, Develop $22, full HR $56/employee/month) to tiered plans (Core $5, Advanced, Elite) with recruiting as an add-on.",
      "detected_at": "2026-08-29T04:13:20.523Z",
      "source_url": null
    },
    {
      "category": "Market",
      "priority": "medium",
      "description": "Expanded country coverage claims from 100+ to 130+ countries across page title, meta tags, and hero section.",
      "detected_at": "2026-09-05T04:16:08.373Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "Replaced eight case studies with new customer stories: Gecko Robotics, ChartSquad, Pixis, Glomax Search, Bureau Veritas, Miinto, LionsBot, Wayfindr.",
      "detected_at": "2026-08-22T03:51:21.471Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 6
    },
    {
      "category": "Product",
      "count": 3
    },
    {
      "category": "Pricing",
      "count": 2
    },
    {
      "category": "Market",
      "count": 1
    }
  ],
  "pages_tracked": 22,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Xero",
      "slug": "xero",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero/",
      "data_url": "https://competitortracker.io/data/companies/xero.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sdworx-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sdworx-com/",
      "data_url": "https://competitortracker.io/data/companies/sdworx-com.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    },
    {
      "name": "Asure Software",
      "slug": "asure-software",
      "relation": null,
      "url": "https://competitortracker.io/companies/asure-software/",
      "data_url": "https://competitortracker.io/data/companies/asure-software.json"
    },
    {
      "name": "ZellisONE - Payroll",
      "slug": "zellisone-payroll",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellisone-payroll/",
      "data_url": "https://competitortracker.io/data/companies/zellisone-payroll.json"
    }
  ],
  "faq": [
    {
      "question": "What did Deel change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected added retirement benefits feature card linking to /solutions/benefits/retirement/, expanded country coverage claims from 100+ to 130+ countries across page title, meta tags, and hero section and thatch integration is no longer shown on this page.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Deel's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Deel changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Deel's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Deel's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}