{
  "version": 1,
  "generated_at": "2026-08-08T12:55:45.114Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/coad/",
  "self": "https://competitortracker.io/data/companies/coad.json",
  "id": "019eb805-50f3-702a-92fd-5d5ba13c24c3",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/coad",
    "competitor_id": "019eb805-50f3-702a-92fd-5d5ba13c24c3"
  },
  "slug": "coad",
  "name": "CoAd",
  "url": "https://primepay.com",
  "domain": "primepay.com",
  "description": "HR and payroll solutions, modern technology, and expert support to help small businesses manage with confidence.",
  "favicon_url": "https://assets.competitortracker.io/favicons/019eb805-50f3-702a-92fd-5d5ba13c24c3.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-08-29T07:28:53.462Z",
  "archive": {
    "year": 2025,
    "basis_date": "2025-12-17T19:47:14.000Z",
    "web_archive": true
  },
  "summary": "Since 2025, Competitor Tracker & Co. has logged 196 changes on CoAd's public website, led by product (97 of 196) with messaging next (44). The most recent, detected August 8, 2026: coAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay.",
  "changes_total": 196,
  "changes_high_priority": 137,
  "changes_withheld": 191,
  "changes_shown": [
    {
      "category": "Corporate",
      "priority": "high",
      "description": "CoAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay.",
      "detected_at": "2026-08-08T12:55:45.114Z",
      "source_url": "https://primepay.com/products/hcm-software"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Rebranded from PrimePay to CoAd with unified HCM platform value proposition.",
      "detected_at": "2026-08-08T12:55:45.114Z",
      "source_url": "https://primepay.com/products/hcm-software"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Launched CoAd Quantum HCM platform integrating payroll, time, HR, benefits, and reporting.",
      "detected_at": "2026-08-08T12:55:45.114Z",
      "source_url": "https://primepay.com/products/hcm-software"
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Added transparent plan pricing: DIY Base at $55/month plus $5/employee, Expert Assist Pro at $85/month plus $6/employee; PEO and Custom require consultation.",
      "detected_at": "2026-08-08T12:52:38.431Z",
      "source_url": "https://primepay.com/products/talent-acquisition"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Homepage redesigned from rebrand FAQ to product-marketing layout with pricing tiers and testimonials.",
      "detected_at": "2026-08-01T06:25:12.344Z",
      "source_url": "https://primepay.com"
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 97
    },
    {
      "category": "Messaging",
      "count": 44
    },
    {
      "category": "Corporate",
      "count": 35
    },
    {
      "category": "Pricing",
      "count": 20
    }
  ],
  "pages_tracked": 37,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Xero",
      "slug": "xero",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero/",
      "data_url": "https://competitortracker.io/data/companies/xero.json"
    },
    {
      "name": "Sage",
      "slug": "sage-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sage-com/",
      "data_url": "https://competitortracker.io/data/companies/sage-com.json"
    },
    {
      "name": "Ramco",
      "slug": "ramco",
      "relation": null,
      "url": "https://competitortracker.io/companies/ramco/",
      "data_url": "https://competitortracker.io/data/companies/ramco.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sd-worx",
      "relation": null,
      "url": "https://competitortracker.io/companies/sd-worx/",
      "data_url": "https://competitortracker.io/data/companies/sd-worx.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did CoAd change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected coAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay, rebranded from PrimePay to CoAd with unified HCM platform value proposition and launched CoAd Quantum HCM platform integrating payroll, time, HR, benefits, and reporting.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads CoAd's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when CoAd changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query CoAd's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}