{
  "version": 1,
  "generated_at": "2026-08-08T04:04:52.150Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/coad-pay/",
  "self": "https://competitortracker.io/data/companies/coad-pay.json",
  "id": "019ea330-a63f-7010-a2ec-733e26943d5e",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/coad-pay",
    "competitor_id": "019ea330-a63f-7010-a2ec-733e26943d5e"
  },
  "slug": "coad-pay",
  "name": "CoAd Pay",
  "url": "https://primepay.com/software/payroll",
  "domain": "primepay.com",
  "description": "Payroll software for small businesses that simplifies payroll, tax filing, and reporting. Backed by expert support when you need it",
  "favicon_url": "https://assets.competitortracker.io/favicons/019ea330-a63f-7010-a2ec-733e26943d5e.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "payroll-software",
    "name": "Payroll Software",
    "url": "https://competitortracker.io/industries/payroll-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/payroll-software.json"
  },
  "last_read": "2026-08-29T04:42:17.915Z",
  "archive": {
    "year": 2025,
    "basis_date": "2025-12-19T17:52:40.000Z",
    "web_archive": true
  },
  "summary": "Since 2025, Competitor Tracker & Co. has logged 198 changes on CoAd Pay's public website, led by product (99 of 198) with corporate next (41). The most recent, detected August 8, 2026: announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay.",
  "changes_total": 198,
  "changes_high_priority": 133,
  "changes_withheld": 193,
  "changes_shown": [
    {
      "category": "Corporate",
      "priority": "high",
      "description": "Announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay.",
      "detected_at": "2026-08-08T04:04:52.150Z",
      "source_url": "https://primepay.com/products/risk-management"
    },
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Value proposition updated to \"One connected platform\" and \"Prevention first. Coverage when it's needed.\"",
      "detected_at": "2026-08-08T04:04:52.150Z",
      "source_url": "https://primepay.com/products/risk-management"
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Base plan $55/month plus $5/employee; Pro plan $85/month plus $6/employee; additional state fees $7.50 each.",
      "detected_at": "2026-08-08T04:04:52.150Z",
      "source_url": "https://primepay.com/products/risk-management"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Footer compliance badges expanded to include HIPAA and DPF certifications alongside AICPA/SOC.",
      "detected_at": "2026-08-08T04:04:50.189Z",
      "source_url": "https://primepay.com/products/time-and-attendance"
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Custom plan dropped 'Custom integrations' and 'Multi-location support', adding 'Pre-built integrations' and component-based pricing.",
      "detected_at": "2026-07-25T04:17:55.177Z",
      "source_url": "https://primepay.com/software/hr/applicant-tracking-software/"
    }
  ],
  "category_breakdown": [
    {
      "category": "Product",
      "count": 99
    },
    {
      "category": "Corporate",
      "count": 41
    },
    {
      "category": "Messaging",
      "count": 40
    },
    {
      "category": "Pricing",
      "count": 18
    }
  ],
  "pages_tracked": 34,
  "watch_list": [
    {
      "name": "Zoho",
      "slug": "zoho",
      "relation": null,
      "url": "https://competitortracker.io/companies/zoho/",
      "data_url": "https://competitortracker.io/data/companies/zoho.json"
    },
    {
      "name": "MYOB",
      "slug": "myob-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/myob-com/",
      "data_url": "https://competitortracker.io/data/companies/myob-com.json"
    },
    {
      "name": "Xero",
      "slug": "xero",
      "relation": null,
      "url": "https://competitortracker.io/companies/xero/",
      "data_url": "https://competitortracker.io/data/companies/xero.json"
    },
    {
      "name": "Sage",
      "slug": "sage-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/sage-com/",
      "data_url": "https://competitortracker.io/data/companies/sage-com.json"
    },
    {
      "name": "Ramco",
      "slug": "ramco",
      "relation": null,
      "url": "https://competitortracker.io/companies/ramco/",
      "data_url": "https://competitortracker.io/data/companies/ramco.json"
    },
    {
      "name": "Moorepay",
      "slug": "moorepay",
      "relation": null,
      "url": "https://competitortracker.io/companies/moorepay/",
      "data_url": "https://competitortracker.io/data/companies/moorepay.json"
    },
    {
      "name": "Zellis",
      "slug": "zellis",
      "relation": null,
      "url": "https://competitortracker.io/companies/zellis/",
      "data_url": "https://competitortracker.io/data/companies/zellis.json"
    },
    {
      "name": "SD Worx",
      "slug": "sd-worx",
      "relation": null,
      "url": "https://competitortracker.io/companies/sd-worx/",
      "data_url": "https://competitortracker.io/data/companies/sd-worx.json"
    },
    {
      "name": "Neeyamo",
      "slug": "neeyamo",
      "relation": null,
      "url": "https://competitortracker.io/companies/neeyamo/",
      "data_url": "https://competitortracker.io/data/companies/neeyamo.json"
    },
    {
      "name": "Safeguard Global",
      "slug": "safeguardglobal-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/safeguardglobal-com/",
      "data_url": "https://competitortracker.io/data/companies/safeguardglobal-com.json"
    }
  ],
  "faq": [
    {
      "question": "What did CoAd Pay change most recently?",
      "answer": "On August 8, 2026, Competitor Tracker & Co. detected announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay, value proposition updated to \"One connected platform\" and \"Prevention first. Coverage when it's needed.\" and risk Management page launched from 404 with hero text \"Coverage you can count on.\".",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads CoAd Pay's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when CoAd Pay changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query CoAd Pay's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd Pay's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}