{
  "version": 1,
  "generated_at": "2026-09-05T11:12:20.166Z",
  "source": "competitor-tracker-api",
  "licence": {
    "id": "CC-BY-4.0",
    "url": "https://creativecommons.org/licenses/by/4.0/",
    "attribution": "Competitor Tracker & Co. — https://competitortracker.io"
  },
  "canonical": "https://competitortracker.io/companies/automation-by-oracle/",
  "self": "https://competitortracker.io/data/companies/automation-by-oracle.json",
  "id": "019f1355-2526-7021-bc39-e09cd0557fb0",
  "track": {
    "mode": "company",
    "url": "https://app.competitortracker.io/track/company/automation-by-oracle",
    "competitor_id": "019f1355-2526-7021-bc39-e09cd0557fb0"
  },
  "slug": "automation-by-oracle",
  "name": "Automation by Oracle",
  "url": "https://www.oracle.com/cx/marketing/automation",
  "domain": "oracle.com",
  "description": "Plan, organize, and manage brilliant B2B marketing campaigns and produce the results you need, with Oracle Eloqua Marketing Automation",
  "favicon_url": "https://assets.competitortracker.io/favicons/019f1355-2526-7021-bc39-e09cd0557fb0.png",
  "tracked_categories": [
    "Pricing",
    "Product",
    "Messaging",
    "Corporate",
    "Market"
  ],
  "affiliated": false,
  "affiliated_url": null,
  "parent": null,
  "industry": {
    "slug": "email-marketing-software",
    "name": "Email Marketing Software",
    "url": "https://competitortracker.io/industries/email-marketing-software/2026-q2/",
    "data_url": "https://competitortracker.io/data/industries/email-marketing-software.json"
  },
  "last_read": "2026-09-05T11:09:17.813Z",
  "archive": {
    "year": 2026,
    "basis_date": null,
    "web_archive": false
  },
  "summary": "Since 2026, Competitor Tracker & Co. has logged 18 changes on Automation by Oracle's public website, led by messaging (8 of 18) with product next (7). The most recent, detected September 5, 2026: AI-driven outcomes section rewritten to emphasize business benefits and that users need not build ML models from scratch.",
  "changes_total": 18,
  "changes_high_priority": 10,
  "changes_withheld": 13,
  "changes_shown": [
    {
      "category": "Messaging",
      "priority": "high",
      "description": "Value proposition rewritten to emphasize unified front-office and back-office data as the foundation for AI and agentic applications.",
      "detected_at": "2026-08-29T11:04:37.598Z",
      "source_url": null
    },
    {
      "category": "Product",
      "priority": "high",
      "description": "Removed behavioral scores, pre-built audiences, real-time personalization, waterfall segmentation, campaign activation dashboards, and bring-your-own-model.",
      "detected_at": "2026-08-29T11:04:37.598Z",
      "source_url": null
    },
    {
      "category": "Market",
      "priority": "high",
      "description": "Added geographic coverage details citing 50 commercial and government regions including EU Sovereign, UK government, US DoD, and FedRAMP.",
      "detected_at": "2026-08-29T11:01:02.041Z",
      "source_url": null
    },
    {
      "category": "Pricing",
      "priority": "high",
      "description": "Added pricing comparisons: 50% less for compute, 70% less for block storage, and 80% less for networking.",
      "detected_at": "2026-08-29T11:01:02.041Z",
      "source_url": null
    },
    {
      "category": "Messaging",
      "priority": "medium",
      "description": "AI-driven outcomes section rewritten to emphasize business benefits and that users need not build ML models from scratch.",
      "detected_at": "2026-09-05T11:12:20.166Z",
      "source_url": null
    }
  ],
  "category_breakdown": [
    {
      "category": "Messaging",
      "count": 8
    },
    {
      "category": "Product",
      "count": 7
    },
    {
      "category": "Pricing",
      "count": 2
    },
    {
      "category": "Market",
      "count": 1
    }
  ],
  "pages_tracked": 15,
  "watch_list": [
    {
      "name": "Acoustic",
      "slug": "acoustic",
      "relation": null,
      "url": "https://competitortracker.io/companies/acoustic/",
      "data_url": "https://competitortracker.io/data/companies/acoustic.json"
    },
    {
      "name": "Meetmarigold",
      "slug": "meetmarigold",
      "relation": null,
      "url": "https://competitortracker.io/companies/meetmarigold/",
      "data_url": "https://competitortracker.io/data/companies/meetmarigold.json"
    },
    {
      "name": "Adobe Campaign",
      "slug": "adobe-campaign",
      "relation": null,
      "url": "https://competitortracker.io/companies/adobe-campaign/",
      "data_url": "https://competitortracker.io/data/companies/adobe-campaign.json"
    },
    {
      "name": "Email Marketing by Oracle",
      "slug": "oracle-com",
      "relation": null,
      "url": "https://competitortracker.io/companies/oracle-com/",
      "data_url": "https://competitortracker.io/data/companies/oracle-com.json"
    },
    {
      "name": "Cordial",
      "slug": "cordial",
      "relation": null,
      "url": "https://competitortracker.io/companies/cordial/",
      "data_url": "https://competitortracker.io/data/companies/cordial.json"
    },
    {
      "name": "Braze",
      "slug": "braze",
      "relation": null,
      "url": "https://competitortracker.io/companies/braze/",
      "data_url": "https://competitortracker.io/data/companies/braze.json"
    },
    {
      "name": "Customer",
      "slug": "customer",
      "relation": null,
      "url": "https://competitortracker.io/companies/customer/",
      "data_url": "https://competitortracker.io/data/companies/customer.json"
    },
    {
      "name": "Engagement by Bloomreach",
      "slug": "engagement-by-bloomreach",
      "relation": null,
      "url": "https://competitortracker.io/companies/engagement-by-bloomreach/",
      "data_url": "https://competitortracker.io/data/companies/engagement-by-bloomreach.json"
    },
    {
      "name": "Emarsys",
      "slug": "emarsys",
      "relation": null,
      "url": "https://competitortracker.io/companies/emarsys/",
      "data_url": "https://competitortracker.io/data/companies/emarsys.json"
    },
    {
      "name": "Listrak",
      "slug": "listrak",
      "relation": null,
      "url": "https://competitortracker.io/companies/listrak/",
      "data_url": "https://competitortracker.io/data/companies/listrak.json"
    }
  ],
  "faq": [
    {
      "question": "What did Automation by Oracle change most recently?",
      "answer": "On September 5, 2026, Competitor Tracker & Co. detected AI-driven outcomes section rewritten to emphasize business benefits and that users need not build ML models from scratch, marketing suite references in FAQs changed from 'Oracle Fusion Marketing' to 'Oracle Fusion Cloud Marketing' and 'Oracle Marketing' and product name in FAQs changed from 'Oracle Fusion Unity Data Platform' to 'Oracle Unity Data Platform'.",
      "link": null,
      "link_text": null
    },
    {
      "question": "How often is this page updated?",
      "answer": "Competitor Tracker reads Automation by Oracle's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Automation by Oracle changes nothing can leave the file as it stands.",
      "link": null,
      "link_text": null
    },
    {
      "question": "Can my AI agent query Automation by Oracle's changes?",
      "answer": "Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Automation by Oracle's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent.",
      "link": "https://competitortracker.io/demo/agent/",
      "link_text": "See a real session"
    }
  ]
}