# Competitor Tracker vs Kompyte: pricing and fit

> Kompyte by Semrush is sales-enablement competitive intelligence: battlecards, CSM-led onboarding, contact-sales pricing. Competitor Tracker & Co. is a $10 Monday dossier your AI agent can query over API or MCP. Where each one wins.


Kompyte and Competitor Tracker & Co. both watch competitors for a living. The resemblance thins out fast after that. Kompyte, owned by Semrush and since April 2026 part of Adobe's portfolio, is sales-enablement competitive intelligence: battlecards kept fresh for reps, sold by demo, run with a dedicated customer success manager.

Kompyte's answer to competition is coverage: websites, reviews, content, social, ads and job postings, all feeding battlecards. Ours is the reading. The pack of AI agents watches your rivals' pages weekly and the Monday dossier delivers the few changes that matter, ranked: an email you finish before the coffee does.

Everything else waits just-in-time: the case files in the web app, or your own AI agent pulling the same evidence over API and MCP, with public docs and keys from the first coin. Self-serve signup, rates public from $10, first results in 15 minutes. For the price of a sandwich.

Different jobs. Here is the file.

## What Kompyte is good at

Credit where due. Kompyte tracks competitors across websites, reviews, content, social, ads and job postings, and filters the stream with AI it has been refining since 2014, by its own account. Its headline promise is "an hour a week is all you need." Battlecards and reports are unlimited on every tier, integrations (Salesforce, HubSpot, Slack, Teams, Highspot, Showpad) come at no extra charge, and its own FAQ says implementation takes one to two weeks with first data inside 48 hours, onboarding included.

Kompyte's own guidance on fit is refreshingly specific: it calls itself a great choice for companies with 10 or more sales reps. If you have those reps, live in a CRM and lose deals for want of a current battlecard, Kompyte is a serious tool for exactly that.

## Kompyte vs the Monday dossier

| Question | Kompyte | Competitor Tracker & Co. |
| --- | --- | --- |
| Main job | Keep sales battlecards current inside the CRM | Tell you and your team which competitor changes matter this week |
| Built for | Sales orgs with 10+ reps, PMM-run programs | Humans (founders, PMs and marketers) and their AI agents |
| Output | Battlecards, reports, alerts in sales tools | An email for humans or a webhook for machines every Monday morning, plus the case files for digging deeper |
| Buying | Demo, sales quote, CSM-led onboarding (1–2 weeks, their figure) | Self-serve signup, 5-minute setup, first results in 15 minutes, first report the following Monday |
| Pricing | Not published; tiers sized by companies tracked and licenses | Published: $10 for 5 coins, $25 for 15, $100 for 60. You pay per competitor monitored, not for team size |
| Free trial | None public; the demo runs through sales | 25 coins on the house: 5 competitors for 5 months |
| Running cost | Their own pitch: an hour a week | Two minutes on Monday |
| AI for humans | Kompyte GPT assistant, auto-summaries, in-app | Nothing to prompt: our lead detective C. T. Lucky files the week already read and ranked |
| AI for your agents | No public API, no MCP server documented (July 2026) | API-first and MCP-first: your agent does everything you can, plus what you would never do by hand. Public docs, from the first coin |
| Strong fit | Deal support at sales scale | Weekly competitor reading without a program to run |
| Weak fit | A five-person team with no reps | Battlecard-driven sales enablement |

## Kompyte pricing, and ours

Kompyte quotes its price through sales; Competitor Tracker & Co. publishes its rates on the page. Kompyte's plans page names three tiers (Essentials, Professional and Unlimited, sized by companies tracked and user licenses) and prices none of them. The number arrives in a sales conversation, shaped by competitors tracked, seats and whether you need SSO. Third-party estimates circulate and disagree with each other too widely to quote, so we won't.

Our rates are on the [homepage](/#pricing): $10 buys 5 coins, one coin tails one competitor for one month, bigger packets carry a few on the house. Every user in your organization reads the findings without seat pricing. The comparison isn't that Kompyte is overpriced; nobody outside its sales calls knows. It's that one of these prices is public and the other is a meeting. <em class="it">Bring your own coffee.</em>

## The AI access test

Kompyte and Competitor Tracker & Co. differ most on what an outside agent can reach. Here is the one question we'd ask every tool in this category: **what can your own AI agent do without a sales call?**

Kompyte's AI story is real but points inward: Kompyte GPT answers questions inside the app, auto-summaries condense insights for the humans reading them. As of July 2026, its site and help center document no public API and no MCP server, so there is no stated path for your agent to query Kompyte's data from outside it.

Competitor Tracker & Co. is API-first and MCP-first. Anything a human can do in the app, your agent can do over the [API](/docs) or the [MCP server](/docs/mcp/): pull classified changes, query snapshot history, wire the Monday report to a webhook, run its own analysis at 3am. That access comes with the $10 packet, not with an enterprise tier. Even this website is machine-readable, page by page, at `index.md`.

## What the vendors' own comparison pages tell you

Kompyte maintains a comparison page against Klue and Crayon. Its attacks are instructive: it hits them on multi-week setups, support-gated automation and charging extra for changes, while claiming its own AI is "unbeatable" and its setup takes one to two weeks. The suites, in other words, argue about setup weight and pricing opacity. If you are weighing the two head to head rather than looking past both, we refereed [Kompyte vs Klue](/compare/klue/) in the Klue file, decided from claims already printed on their own pages.

We'd rather settle both arguments than join them: the price is published and the setup takes 5 minutes. You name the suspects, the pack of agents starts reading, first results land in 15 minutes, and Monday brings the first dossier: email for humans, webhook for AI agents.

A name that keeps turning up in these versus searches is Ninja Reports, and it belongs to a different case entirely: that one is an SEO reporting suite, not competitive intelligence. We've answered [whether Ninja Reports is better than Kompyte](/compare/ninja-reports/) in its own file, referee's notes included.

## Choose Kompyte, choose us, or neither

Choose Kompyte if you run a sales org with 10+ reps, the battlecard is your unit of work and you want a CSM running the program. That is the job it names for itself, and it seems built for it.

Choose Competitor Tracker & Co. if the competition is something you watch, not something you staff. The pack of agents reads the field weekly and files only what matters, everyone on the team gets the same two-minute read, and your own AI agents get everything else over API and MCP. Checking a single rival before big decisions? Keep the [spreadsheet](/compare/manual-tracking/). We wrote that file too.

The one-line version: Kompyte exists to win deals. Competitor Tracker & Co. exists to help you understand the industry, build better products and position to win.

If the honest answer is "prove it": 25 coins on the house, good for 25 competitors for one month or 5 for 5 months, no credit card. [Sign up](https://app.competitortracker.io/signup), drop in the list and the first results land in 15 minutes. The [demo](/demo/) replays a recorded case if you want to look first.

## Alternatives to Kompyte

Kompyte is sales-enablement competitive intelligence, so the honest alternatives are the tools built for the same job or for the job next to it. Here is the short list, and who each one fits.

- **[Klue](/compare/klue/)** — the other enterprise battlecard suite. Publishes no prices; Vendr's contract data puts the median at $30,000 a year across 106 purchases as of February 2026. Fits a staffed competitive programme with reps to arm.
- **[Crayon](/compare/crayon/)** — broad competitive intelligence with an AI layer. Also unpublished pricing; Vendr reports a median of $29,500 a year across 92 purchases as of mid-2026. Fits teams with a dedicated competitive analyst.
- **[Visualping](/compare/visualping/)** — page-change monitoring rather than intelligence. Free for 5 pages, personal plans from $10 a month billed annually, business from $100 a month. Fits watching a handful of specific pages yourself.
- **Competitor Tracker & Co.** — $10 for 5 coins, one coin tails one competitor for a month. Fits a small team that wants the reading done and filed on Monday, with the same evidence open to its own AI agents.

## Frequently asked questions

### Is Competitor Tracker an alternative to Kompyte?

If you want the competitor reading done for you and your team (filtered, ranked and open to your own AI agents), yes. For sales organizations that need battlecards inside the CRM and a customer success manager running the program, Kompyte is built for that job and we are not.

### How much does Kompyte cost?

Kompyte publishes no prices. Its plans page lists three tiers (Essentials, Professional, Unlimited) sized by companies tracked and user licenses, quoted through sales. Competitor Tracker & Co. publishes its rates: $10 for 5 coins, and one coin tails one competitor for one month.

### Is there a Kompyte alternative without contact-sales pricing?

Kompyte publishes no prices and quotes its three tiers through sales, so an evaluation starts with a demo. Competitor Tracker & Co. publishes its rates instead: $10 for 5 coins, one coin tails one competitor for a month. Signup is self-serve and needs no sales call.

### Does Kompyte have an API or MCP server?

As of July 2026, Kompyte's site and help center document no public API and no MCP server; its AI features (Kompyte GPT, auto-summaries) live inside the app. Competitor Tracker & Co. is API-first and MCP-first: anything a human can do in the app, an agent can do over the [API](/docs) or the [MCP server](/docs/mcp/).

### Is Kompyte still a standalone product?

Yes. Kompyte sells standalone under Semrush, and Adobe completed its acquisition of Semrush in April 2026. Semrush's customer FAQ says existing contracts are unchanged; Kompyte's longer-term place in the Adobe portfolio hasn't been publicly addressed.

## Video transcript

The four-minute case, spoken by our lead detective C. T. Lucky. Claims dated July 2026. Watch it at [youtube.com/watch?v=E4zVbduJQ-w](https://www.youtube.com/watch?v=E4zVbduJQ-w) (4:07).

Looking for a Kompyte alternative for small teams? Here's the short answer. Kompyte calls itself a great choice for companies with 10 or more sales reps. If that's not you, you're on the wrong price list.

We're Competitor Tracker & Co., a small AI agency. Our agents tail your competitors and file a short report every Monday. As of July 2026, Kompyte publishes no prices. Ours start at $10. That's the whole pitch. The next two minutes are the evidence.

This is Kompyte's plans page, recorded in July 2026. Three tiers. Essentials, Professional, Unlimited. The tiers are sized by companies tracked and user licenses, and the number arrives in a sales conversation. To be fair, Kompyte is a serious tool. Owned by Semrush, part of Adobe's portfolio since April 2026, built to keep sales battlecards current inside the CRM. That's the job it names for itself.

Here are our rates, on the public pricing page. $10 buys 5 coins, and one coin tails one competitor for one month. $25 buys 15 coins with 2 on the house. $100 buys 60, with 10 on the house. No seats and no tiers. Everyone on your team reads the same findings.

Here's the product itself. You drop in your competitors' URLs. The pack of AI agents works out which of their pages matter. Pricing, features, integrations, roadmaps. And starts reading. First results land in about 15 minutes. No demo call, no onboarding project. Kompyte's own FAQ says implementation takes one to two weeks. You just watched ours.

Every Monday morning, this lands in your inbox. One short report, from my desk. I'm C. T. Lucky, the lead detective here. Every change comes tagged and ranked. Pricing change, feature shipped, copy rewritten. High priority first. You read it in two minutes and get on with your week.

If your own AI agent wants the same evidence, it takes the webhook, the API or the MCP server. As of July 2026, Kompyte documents no public API and no MCP server.

The side-by-side, for tidy files. Kompyte: battlecards in the CRM, bought through a demo, run with a customer success manager. Us: a Monday email for humans and an API for agents, with the rates on the homepage. Different jobs. Neither of us should pretend otherwise.

So, when is Kompyte the right call? If you run a sales org with 10 or more reps, live in Salesforce or HubSpot and lose deals for want of a current battlecard, buy Kompyte. It's built for exactly that, and its integrations come at no extra charge. We don't do battlecards. We do the weekly reading.

If the competition is something you watch, not something you staff, you're our kind of client. The pack tails, filters and ranks. Your part is the two-minute read. If the honest answer is prove it, the first 25 coins are on the house. That's 5 competitors for 5 months, no credit card.

The full written comparison, with sources, is at competitortracker.io/compare/kompyte. Or take the link in the description. Sign up at competitortracker.io and the pack of agents starts now. Your first dossier arrives on Monday.


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Source: https://competitortracker.io/compare/kompyte/
Updated: 2026-08-23