— COMPANY FILE

# Xero AU changes: pricing, product, and messaging, on the record.

Confidently run your payroll with Xero-STP-compliant payroll software for Australian businesses. Automate super, tax, and leave for your small business.

XERO.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY

Last read: 2026-08-01

On file: 89 changes · 34 high-priority · 30 pages tracked · archive since 2025

THE FILE BY CATEGORY: PRICING 49 · PRODUCT 25 · MESSAGING 15

## The record so far

Since 2025, Competitor Tracker & Co. has logged 89 changes on Xero AU's public website, led by pricing (49 of 89) with product next (25). The most recent, detected July 25, 2026: hero text changed from 'Start your 30-day free trial-no credit card needed' to 'Get one month free and try out Xero'.

## Detected changes: a sample from the file

5 of the 89 changes on file, highest priority first. Subscribers get every new change, every Monday.

- [Messaging · high · 2026-07-25] Hero text changed from 'Start your 30-day free trial-no credit card needed' to 'Get one month free and try out Xero'. (source: https://www.xero.com/au/accounting-software/)
- [Product · high · 2026-07-18] Added 'Accept payments' to the features mega-menu. (source: https://www.xero.com/au/accounting-software/payroll/au/ai-in-accounting/jax/)
- [Pricing · high · 2026-07-18] Xero Ledger increased from $6.50 to $7.00 per month and Xero Cashbook from $15 to $16.50 per month effective 1 July 2026. (source: https://www.xero.com/au/xero-ledger-and-cashbook/)
- [Messaging · high · 2026-07-18] Homepage hero and body copy rewritten to emphasize automated bank reconciliation, BAS/GST reporting, and invoicing over generic cloud-accounting benefits. (source: https://www.xero.com/au/accounting-software/)
- [Pricing · high · 2026-07-11] 80% discount now applies to Ultra plan in addition to Ignite, Grow, Comprehensive, and Ultimate. (source: https://www.xero.com/au/accounting-software/accept-payments/)

+ 84 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/signup

## Questions this file answers

### What did Xero AU change most recently?

On July 25, 2026, Competitor Tracker & Co. detected hero text changed from 'Start your 30-day free trial-no credit card needed' to 'Get one month free and try out Xero'.

### How often is this page updated?

Every Monday. Competitor Tracker crawls Xero AU's site weekly, detects and classifies changes, and this file updates the same day.

### Can my AI agent query Xero AU's changes?

Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Xero AU's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/

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- Safeguard Global · /companies/safeguardglobal-com/

Looking for an alternative to Xero AU? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/

## Open your own file on Xero AU

Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking: https://app.competitortracker.io/signup

Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Xero AU's changes. Agent demo: /demo/agent/

About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/

Source: https://competitortracker.io/companies/xero-au/ · Updated 2026-08-10