— COMPANY FILE

# Semrush changes: pricing, product, and messaging, on the record.

Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

SEMRUSH.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY

Last read: 2026-08-01

On file: 31 changes · 13 high-priority · 27 pages tracked · archive since 2025

THE FILE BY CATEGORY: PRODUCT 16 · MESSAGING 13 · PRICING 1 · CORPORATE 1

## The record so far

Since 2025, Competitor Tracker & Co. has logged 31 changes on Semrush's public website, led by product (16 of 31) with messaging next (13). The most recent, detected August 1, 2026: semrush One repositioned from 'Grow your digital brand visibility' to 'Rank on Google and get recommended by AI.'.

## Detected changes: a sample from the file

5 of the 31 changes on file, highest priority first. Subscribers get every new change, every Monday.

- [Messaging · high · 2026-08-01] Semrush One repositioned from 'Grow your digital brand visibility' to 'Rank on Google and get recommended by AI.' (source: https://www.semrush.com)
- [Messaging · high · 2026-07-18] Hero updated to promote Semrush API v3 and v4 builds. (source: https://developer.semrush.com/api/)
- [Product · high · 2026-07-18] Removed Projects API Position Tracking, Site Audit, and tutorial sections. (source: https://developer.semrush.com/api/)
- [Messaging · high · 2026-07-11] Messaging pivoted to center on combined 'SEO + AI Search' value proposition. (source: https://www.semrush.com/pricing/)
- [Pricing · high · 2026-07-11] Added tiered annual plans: SEO ($117.33/mo), Starter ($165.17/mo), Pro+ ($248.17/mo), Advanced ($455.67/mo); 500-5,000 keyword limits; add-ons $10-$90. (source: https://www.semrush.com/pricing/)

+ 26 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/signup

## Questions this file answers

### What did Semrush change most recently?

On August 1, 2026, Competitor Tracker & Co. detected semrush One repositioned from 'Grow your digital brand visibility' to 'Rank on Google and get recommended by AI.', hero headline changed from 'Your edge to win every search' to 'Get found in search and AI answers.', and SEO module repositioned from 'Outrank the rest with better SEO' to 'Build the SEO foundation for brand visibility.'.

### How often is this page updated?

Every Monday. Competitor Tracker crawls Semrush's site weekly, detects and classifies changes, and this file updates the same day.

### Can my AI agent query Semrush's changes?

Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Semrush's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/

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- BrightLocal · /companies/brightlocal/
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- JetOctopus · /companies/jetoctopus/

Looking for an alternative to Semrush? Compare tracked SEO Software platforms: /industries/seo-software/2026-q2/

## Open your own file on Semrush

Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking: https://app.competitortracker.io/signup

Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Semrush's changes. Agent demo: /demo/agent/

About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/

Source: https://competitortracker.io/companies/semrush/ · Updated 2026-08-10