— COMPANY FILE # Mixpanel changes: pricing, product and messaging, on the record. Every change detected on Mixpanel's public website: pricing, product and messaging, dated and sourced. 25 changes on file since 2026. Their pitch, in their own words: "Mixpanel (mixpanel.com) is tracked in Competitor Tracker & Co.'s Product Analytics Tools watch list." MIXPANEL.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Mixpanel's public website and records what changes. Not affiliated with Mixpanel. This is an independent record of what they publish. Last read: 2026-09-05 On file: 25 changes · 7 high-priority · 18 pages tracked · archive since 2026 THE FILE BY CATEGORY: PRODUCT 15 · MESSAGING 6 · PRICING 4 ## The record so far Since 2026, Competitor Tracker & Co. has logged 25 changes on Mixpanel's public website, led by product (15 of 25) with messaging next (6). The most recent, detected September 5, 2026: replaced multi-step 'Get a demo' wizard with a single demo request form in the hero section. ## Detected changes: a sample from the file 5 of the 25 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Pricing · high · 2026-09-05] Included Experiments and Feature Flags in Free and Growth plans. - [Messaging · high · 2026-08-29] Plan taglines pivoted from 'product analytics'/'digital analytics' to 'product intelligence'/'advanced intelligence'. - [Pricing · high · 2026-08-29] Growth plan calculator now displays paid pricing: $120/month with annual billing vs. $140/month with monthly billing, highlighting $480/yr savings, replacing prior $0.00 display. - [Product · high · 2026-08-22] Removed 17 integrations, including Airship, Segment, Hotjar, AWS, Survicate, and Chameleon. - [Messaging · high · 2026-08-22] Updated page title and meta description to focus on sales and product demos rather than product analytics. + 20 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/mixpanel ## Questions this file answers ### What did Mixpanel change most recently? On September 5, 2026, Competitor Tracker & Co. detected replaced multi-step 'Get a demo' wizard with a single demo request form in the hero section, removed integrations including Monkedo, Gainsight, Taplytics, Auth0, and Figma from directory and included Experiments and Feature Flags in Free and Growth plans. ### How often is this page updated? Competitor Tracker reads Mixpanel's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mixpanel changes nothing can leave the file as it stands. ### Can my AI agent query Mixpanel's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mixpanel's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Fathom Analytics · /companies/fathom-analytics/ - Plausible · /companies/plausible/ - Optimizely Analytics · /companies/optimizely-analytics/ - Mitzu · /companies/mitzu/ - Userpilot Product Analytics · /companies/userpilot-product-analytics/ - Hotjar Funnels · /companies/hotjar-funnels/ - Firebase Analytics · /companies/firebase-analytics/ - Countly Product Analytics · /companies/countly-product-analytics/ - Matomo · /companies/matomo/ - Telemetrydeck · /companies/telemetrydeck/ Looking for an alternative to Mixpanel? Compare tracked Product Analytics Tools platforms: /industries/product-analytics-tools/2026-q2/ ## Open your own file on Mixpanel Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/mixpanel One coin a month keeps Mixpanel tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Mixpanel's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/mixpanel.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Mixpanel and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/mixpanel/ · Updated 2026-09-05