— COMPANY FILE # Mailchimp changes: pricing, product and messaging, on the record. Every change detected on Mailchimp's public website: pricing, product and messaging, dated and sourced. 12 changes on file since 2026. Their pitch, in their own words: "Utilize real-time user behavior data and artificial intelligence to convert more customers. Easy to use, get started for free!" MAILCHIMP.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Mailchimp's public website and records what changes. Not affiliated with Mailchimp. This is an independent record of what they publish. Last read: 2026-09-05 On file: 12 changes · 5 high-priority · 22 pages tracked · archive since 2026 THE FILE BY CATEGORY: MESSAGING 5 · PRICING 4 · PRODUCT 3 ## The record so far Since 2026, Competitor Tracker & Co. has logged 12 changes on Mailchimp's public website, led by messaging (5 of 12) with pricing next (4). The most recent, detected September 5, 2026: added banner offering 15% off for accounts with 10,000+ contacts. ## Detected changes: a sample from the file 5 of the 12 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Product · high · 2026-09-05] Popup Forms replaced by Custom-coded and Pre-built Email Templates on Premium and Standard; by Pre-built Email Templates on Essentials and Free. - [Pricing · high · 2026-09-05] Standard pricing changed from $0/month to $20/month; Essentials from $0/month to $13/month. - [Messaging · medium · 2026-08-29] Updated the Standard plan ROI claim from up to 24x to 27x. - [Pricing · medium · 2026-08-29] Standard and Essentials plans added 14-day free trials requiring payment info, alongside existing no-credit-card trials. - [Messaging · medium · 2026-08-22] Social proof section removed two case study cards and added heading with demo and trial CTAs. + 7 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/mailchimp ## Questions this file answers ### What did Mailchimp change most recently? On September 5, 2026, Competitor Tracker & Co. detected added banner offering 15% off for accounts with 10,000+ contacts, popup Forms replaced by Custom-coded and Pre-built Email Templates on Premium and Standard; by Pre-built Email Templates on Essentials and Free and standard pricing changed from $0/month to $20/month; Essentials from $0/month to $13/month. ### How often is this page updated? Competitor Tracker reads Mailchimp's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Mailchimp changes nothing can leave the file as it stands. ### Can my AI agent query Mailchimp's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Mailchimp's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Acoustic · /companies/acoustic/ - Meetmarigold · /companies/meetmarigold/ - Adobe Campaign · /companies/adobe-campaign/ - Email Marketing by Oracle · /companies/oracle-com/ - Automation by Oracle · /companies/automation-by-oracle/ - Cordial · /companies/cordial/ - Braze · /companies/braze/ - Customer · /companies/customer/ - Engagement by Bloomreach · /companies/engagement-by-bloomreach/ - Emarsys · /companies/emarsys/ Looking for an alternative to Mailchimp? Compare tracked Email Marketing Software platforms: /industries/email-marketing-software/2026-q2/ ## Open your own file on Mailchimp Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/mailchimp One coin a month keeps Mailchimp tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Mailchimp's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/mailchimp.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Mailchimp and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/mailchimp/ · Updated 2026-09-05