— COMPANY FILE # Klaviyo changes: pricing, product and messaging, on the record. Every change detected on Klaviyo's public website: pricing, product and messaging, dated and sourced. 6 changes on file since 2026. Their pitch, in their own words: "Klaviyo unifies AI-powered email marketing and SMS to drive growth, retention, and measurable results. Build personalized, omnichannel experiences across WhatsApp, ecommerce, and more with K:AI Agents." KLAVIYO.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Klaviyo's public website and records what changes. Not affiliated with Klaviyo. This is an independent record of what they publish. Last read: 2026-09-05 On file: 6 changes · 2 high-priority · 16 pages tracked · archive since 2026 THE FILE BY CATEGORY: MARKET 2 · PRODUCT 2 · MESSAGING 1 · PRICING 1 ## The record so far Since 2026, Competitor Tracker & Co. has logged 6 changes on Klaviyo's public website, led by market (2 of 6) with product next (2). The most recent, detected September 5, 2026: advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization. ## Detected changes: a sample from the file 4 of the 6 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Product · high · 2026-08-29] Redesigned the page to feature Composer, an AI marketing agent. - [Messaging · medium · 2026-09-05] Advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization. - [Market · medium · 2026-09-05] Removed Switzerland (Schweiz - DE) from the language and region selector. - [Pricing · medium · 2026-08-29] New customers receive 10,000 complimentary Composer credits for 90 days; access ends after credits are used or period expires. + 2 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/klaviyo ## Questions this file answers ### What did Klaviyo change most recently? On September 5, 2026, Competitor Tracker & Co. detected advanced features upsell relabeled from Marketing Analytics to Personalization with CTA link changed to /products/personalization and removed Switzerland (Schweiz - DE) from the language and region selector. ### How often is this page updated? Competitor Tracker reads Klaviyo's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Klaviyo changes nothing can leave the file as it stands. ### Can my AI agent query Klaviyo's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Klaviyo's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Acoustic · /companies/acoustic/ - Meetmarigold · /companies/meetmarigold/ - Adobe Campaign · /companies/adobe-campaign/ - Email Marketing by Oracle · /companies/oracle-com/ - Automation by Oracle · /companies/automation-by-oracle/ - Cordial · /companies/cordial/ - Braze · /companies/braze/ - Customer · /companies/customer/ - Engagement by Bloomreach · /companies/engagement-by-bloomreach/ - Emarsys · /companies/emarsys/ Looking for an alternative to Klaviyo? Compare tracked Email Marketing Software platforms: /industries/email-marketing-software/2026-q2/ ## Open your own file on Klaviyo Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/klaviyo One coin a month keeps Klaviyo tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Klaviyo's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/klaviyo.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Klaviyo and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/klaviyo/ · Updated 2026-09-05