— COMPANY FILE # Intuit changes: pricing, product and messaging, on the record. Every change detected on Intuit's public website: pricing, product and messaging, dated and sourced. 37 changes on file since 2026. Their pitch, in their own words: "QuickBooks Workforce is the #1 online payroll service provider for small businesses and is for small businesses that need a payroll solution to manage employee payments, tax compliance, and payroll processing. Automates these tasks so you can pay employees accurately and on time. Learn how payroll software can streamline operations, eliminate manual errors, and free up time for your team to focus on growing your business." QUICKBOOKS.INTUIT.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Intuit's public website and records what changes. Not affiliated with Intuit. This is an independent record of what they publish. Last read: 2026-09-05 On file: 37 changes · 22 high-priority · 33 pages tracked · archive since 2026 THE FILE BY CATEGORY: MESSAGING 17 · PRODUCT 12 · PRICING 8 ## The record so far Since 2026, Competitor Tracker & Co. has logged 37 changes on Intuit's public website, led by messaging (17 of 37) with product next (12). The most recent, detected September 5, 2026: premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification. ## Detected changes: a sample from the file 5 of the 37 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Product · high · 2026-09-05] Premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification. - [Pricing · high · 2026-09-05] Cut discount from 90% to 50%. Contractor Payments + Simple Start promo $5→$31.50, Workforce Payroll promo $5→$25, bundle promo $8.80→$44/mo. - [Messaging · high · 2026-09-05] Repositioned payroll messaging to focus on employee benefits and talent attraction. - [Messaging · high · 2026-08-29] Redesigned the team management page to remove plan-finder tools and hero bullet points. - [Product · high · 2026-08-29] Essentials direct deposit changed from same-day to next-day. + 32 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/intuit ## Questions this file answers ### What did Intuit change most recently? On September 5, 2026, Competitor Tracker & Co. detected premium adds budget management, Sales Tax AI, Customer AI, and automated transaction verification, essentials adds bill and budget management, AI features; removes time entry and sales channel connections and page title adds 'QuickBooks Workforce Pricing'; meta description rewritten for SMB compliance focus. ### How often is this page updated? Competitor Tracker reads Intuit's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Intuit changes nothing can leave the file as it stands. ### Can my AI agent query Intuit's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Intuit's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Zoho · /companies/zoho/ - MYOB · /companies/myob-com/ - Xero · /companies/xero/ - Moorepay · /companies/moorepay/ - Zellis · /companies/zellis/ - SD Worx · /companies/sdworx-com/ - Neeyamo · /companies/neeyamo/ - Safeguard Global · /companies/safeguardglobal-com/ - Asure Software · /companies/asure-software/ - ZellisONE - Payroll · /companies/zellisone-payroll/ Looking for an alternative to Intuit? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/ ## Open your own file on Intuit Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/intuit One coin a month keeps Intuit tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Intuit's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/intuit.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Intuit and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/intuit/ · Updated 2026-09-05