— COMPANY FILE # Gusto Payroll changes: pricing, product and messaging, on the record. Every change detected on Gusto Payroll's public website: pricing, product and messaging, dated and sourced. 7 changes on file since 2026. Their pitch, in their own words: "Our smart payroll services make it easy to run payroll online. Get unlimited payroll runs, automated tax filing, integrations with other tools, and more." GUSTO.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Gusto Payroll's public website and records what changes. Not affiliated with Gusto Payroll. This is an independent record of what they publish. Last read: 2026-09-05 On file: 7 changes · 4 high-priority · 26 pages tracked · archive since 2026 THE FILE BY CATEGORY: PRICING 5 · PRODUCT 1 · MESSAGING 1 ## The record so far Since 2026, Competitor Tracker & Co. has logged 7 changes on Gusto Payroll's public website, led by pricing (5 of 7) with product next (1). The most recent, detected September 5, 2026: renamed the AI assistant to Gusto's AI Assistant. ## Detected changes: a sample from the file 4 of the 7 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Pricing · high · 2026-09-05] Plan comparison removes custom admin permissions and time off requests and approvals; adds unlimited custom earning types for Plus/Premium and unlimited custom admin roles for Premium. - [Messaging · high · 2026-09-05] Repositioned messaging using a casual tone and language targeting regular people instead of payroll professionals. - [Pricing · high · 2026-08-22] Plus plan support add-on changed from bundled Priority Support and HR Resources at $8/mo per person to Priority Support at $30/mo plus $3/mo per person. - [Product · low · 2026-09-05] Renamed the AI assistant to Gusto's AI Assistant. + 3 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/gusto-com ## Questions this file answers ### What did Gusto Payroll change most recently? On September 5, 2026, Competitor Tracker & Co. detected renamed the AI assistant to Gusto's AI Assistant, plan comparison removes custom admin permissions and time off requests and approvals; adds unlimited custom earning types for Plus/Premium and unlimited custom admin roles for Premium and next-Day pay now included in Plus and Premium plans. ### How often is this page updated? Competitor Tracker reads Gusto Payroll's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Gusto Payroll changes nothing can leave the file as it stands. ### Can my AI agent query Gusto Payroll's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Gusto Payroll's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Zoho · /companies/zoho/ - MYOB · /companies/myob-com/ - Xero · /companies/xero/ - Moorepay · /companies/moorepay/ - Zellis · /companies/zellis/ - SD Worx · /companies/sdworx-com/ - Neeyamo · /companies/neeyamo/ - Safeguard Global · /companies/safeguardglobal-com/ - Asure Software · /companies/asure-software/ - ZellisONE - Payroll · /companies/zellisone-payroll/ Looking for an alternative to Gusto Payroll? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/ ## Open your own file on Gusto Payroll Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/gusto-com One coin a month keeps Gusto Payroll tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Gusto Payroll's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/gusto-com.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Gusto Payroll and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/gusto-com/ · Updated 2026-09-05