— COMPANY FILE # Frill changes: pricing, product and messaging, on the record. Every change detected on Frill's public website: pricing, product and messaging, dated and sourced. 2 changes on file since 2026. Their pitch, in their own words: "Ideas board, public roadmap, announcements, in-app surveys, and widget - all in one customer feedback platform. Frill starts at $25/month." FRILL.CO ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads Frill's public website and records what changes. Not affiliated with Frill. This is an independent record of what they publish. Last read: 2026-09-05 On file: 2 changes · 2 high-priority · 16 pages tracked · archive since 2026 THE FILE BY CATEGORY: MESSAGING 2 ## The record so far Since 2026, Competitor Tracker & Co. has logged 2 changes on Frill's public website, led by messaging (2 of 2). The most recent, detected September 5, 2026: repositioned messaging to target SaaS companies and emphasize embedded roadmaps over standalone pages. Highlights the distinction between embedded roadmaps and standalone tools or project management software. ## Detected changes: a sample from the file 2 of the 2 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Messaging · high · 2026-09-05] Repositioned messaging to target SaaS companies and emphasize embedded roadmaps over standalone pages. Highlights the distinction between embedded roadmaps and standalone tools or project management software. - [Messaging · high · 2026-08-29] The competitor updated its page to pivot from announcements to changelog software for SaaS. It replaced announcement terminology with changelog terms in the hero section, headings and meta tags. ## Questions this file answers ### What did Frill change most recently? On September 5, 2026, Competitor Tracker & Co. detected repositioned messaging to target SaaS companies and emphasize embedded roadmaps over standalone pages. Highlights the distinction between embedded roadmaps and standalone tools or project management software. ### How often is this page updated? Competitor Tracker reads Frill's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when Frill changes nothing can leave the file as it stands. ### Can my AI agent query Frill's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Frill's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Productlane · /companies/productlane/ - Harvestr · /companies/harvestr/ - ProductPlan · /companies/productplan/ - craft.io · /companies/craft-io/ - airfocus · /companies/airfocus/ - Jira Product Discovery · /companies/jira-product-discovery/ - UserVoice · /companies/uservoice/ - UserJot · /companies/userjot/ - Upvoty · /companies/upvoty/ - Quackback · /companies/quackback/ Looking for an alternative to Frill? Compare tracked Product Feedback Software platforms: /industries/product-feedback-prioritization-software-intelligence/2026-q2/ ## Open your own file on Frill Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/frill One coin a month keeps Frill tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Frill's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/frill.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ Frill and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/frill/ · Updated 2026-09-05