— COMPANY FILE # CoAd changes: pricing, product and messaging, on the record. Every change detected on CoAd's public website: pricing, product and messaging, dated and sourced. 196 changes on file since 2025. Their pitch, in their own words: "HR and payroll solutions, modern technology, and expert support to help small businesses manage with confidence." PRIMEPAY.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads CoAd's public website and records what changes. Not affiliated with CoAd. This is an independent record of what they publish. Last read: 2026-08-29 On file: 196 changes · 137 high-priority · 37 pages tracked · archive since 2025 THE FILE BY CATEGORY: PRODUCT 97 · MESSAGING 44 · CORPORATE 35 · PRICING 20 ## The record so far Since 2025, Competitor Tracker & Co. has logged 196 changes on CoAd's public website, led by product (97 of 196) with messaging next (44). The most recent, detected August 8, 2026: coAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay. ## Detected changes: a sample from the file 5 of the 196 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Corporate · high · 2026-08-08] CoAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay. (source: https://primepay.com/products/hcm-software) - [Messaging · high · 2026-08-08] Rebranded from PrimePay to CoAd with unified HCM platform value proposition. (source: https://primepay.com/products/hcm-software) - [Product · high · 2026-08-08] Launched CoAd Quantum HCM platform integrating payroll, time, HR, benefits, and reporting. (source: https://primepay.com/products/hcm-software) - [Pricing · high · 2026-08-08] Added transparent plan pricing: DIY Base at $55/month plus $5/employee, Expert Assist Pro at $85/month plus $6/employee; PEO and Custom require consultation. (source: https://primepay.com/products/talent-acquisition) - [Messaging · high · 2026-08-01] Homepage redesigned from rebrand FAQ to product-marketing layout with pricing tiers and testimonials. (source: https://primepay.com) + 191 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/coad ## Questions this file answers ### What did CoAd change most recently? On August 8, 2026, Competitor Tracker & Co. detected coAd brand launched, uniting CoAdvantage and PrimePay; PrimePay renamed CoAd Pay, rebranded from PrimePay to CoAd with unified HCM platform value proposition and launched CoAd Quantum HCM platform integrating payroll, time, HR, benefits, and reporting. ### How often is this page updated? Competitor Tracker reads CoAd's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when CoAd changes nothing can leave the file as it stands. ### Can my AI agent query CoAd's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Zoho · /companies/zoho/ - MYOB · /companies/myob-com/ - Xero · /companies/xero/ - Sage · /companies/sage-com/ - Ramco · /companies/ramco/ - Moorepay · /companies/moorepay/ - Zellis · /companies/zellis/ - SD Worx · /companies/sd-worx/ - Neeyamo · /companies/neeyamo/ - Safeguard Global · /companies/safeguardglobal-com/ Looking for an alternative to CoAd? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/ ## Open your own file on CoAd Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/coad One coin a month keeps CoAd tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for CoAd's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/coad.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ CoAd and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/coad/ · Updated 2026-08-08