— COMPANY FILE

# CoAd changes: pricing, product, and messaging, on the record.

HR and payroll solutions, modern technology, and expert support to help small businesses manage with confidence.

PRIMEPAY.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY

Last read: 2026-08-01

On file: 125 changes · 92 high-priority · 37 pages tracked · archive since 2025

THE FILE BY CATEGORY: PRODUCT 63 · MESSAGING 29 · CORPORATE 19 · PRICING 14

## The record so far

Since 2025, Competitor Tracker & Co. has logged 125 changes on CoAd's public website, led by product (63 of 125) with messaging next (29). The most recent, detected August 1, 2026: hero headline changed from 'PrimePay is now CoAd Pay' to 'HR and Payroll that's built for you.'.

## Detected changes: a sample from the file

5 of the 125 changes on file, highest priority first. Subscribers get every new change, every Monday.

- [Messaging · high · 2026-08-01] Hero headline changed from 'PrimePay is now CoAd Pay' to 'HR and Payroll that's built for you.' (source: https://primepay.com)
- [Pricing · high · 2026-08-01] Published new pricing: DIY Base $55/mo + $5/employee, Expert Assist Pro $85/mo + $6/employee, extra states $7.50 each, with 30-day money-back guarantee. (source: https://primepay.com)
- [Product · high · 2026-07-25] Custom plan replaced custom integrations with pre-built integrations and removed multi-location support. (source: https://primepay.com/who-we-serve/healthcare/)
- [Pricing · high · 2026-07-25] Base plan removed Time & Attendance add-on option. (source: https://primepay.com/pricing/)
- [Corporate · high · 2026-07-18] CoAd launched as corporate entity uniting CoAdvantage and PrimePay to unbundle PEO services. (source: https://primepay.com)

+ 120 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/signup

## Questions this file answers

### What did CoAd change most recently?

On August 1, 2026, Competitor Tracker & Co. detected hero headline changed from 'PrimePay is now CoAd Pay' to 'HR and Payroll that's built for you.', homepage redesigned from rebrand FAQ to product-marketing layout with pricing tiers and testimonials, and published new pricing: DIY Base $55/mo + $5/employee, Expert Assist Pro $85/mo + $6/employee, extra states $7.50 each, with 30-day money-back guarantee.

### How often is this page updated?

Every Monday. Competitor Tracker crawls CoAd's site weekly, detects and classifies changes, and this file updates the same day.

### Can my AI agent query CoAd's changes?

Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/

## Also on the watch list

- Zoho · /companies/zoho/
- MYOB · /companies/myob-com/
- Xero · /companies/xero/
- Sage · /companies/sage-com/
- Ramco · /companies/ramco/
- Moorepay · /companies/moorepay/
- Zellis · /companies/zellis/
- SD Worx · /companies/sd-worx/
- Neeyamo · /companies/neeyamo/
- Safeguard Global · /companies/safeguardglobal-com/

Looking for an alternative to CoAd? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/

## Open your own file on CoAd

Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking: https://app.competitortracker.io/signup

Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for CoAd's changes. Agent demo: /demo/agent/

About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/

Source: https://competitortracker.io/companies/coad/ · Updated 2026-08-10