— COMPANY FILE # CoAd Pay changes: pricing, product and messaging, on the record. Every change detected on CoAd Pay's public website: pricing, product and messaging, dated and sourced. 198 changes on file since 2025. Their pitch, in their own words: "Payroll software for small businesses that simplifies payroll, tax filing, and reporting. Backed by expert support when you need it" PRIMEPAY.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY Competitor Tracker & Co. reads CoAd Pay's public website and records what changes. Not affiliated with CoAd Pay. This is an independent record of what they publish. Last read: 2026-08-29 On file: 198 changes · 133 high-priority · 34 pages tracked · archive since 2025 THE FILE BY CATEGORY: PRODUCT 99 · CORPORATE 41 · MESSAGING 40 · PRICING 18 ## The record so far Since 2025, Competitor Tracker & Co. has logged 198 changes on CoAd Pay's public website, led by product (99 of 198) with corporate next (41). The most recent, detected August 8, 2026: announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay. ## Detected changes: a sample from the file 5 of the 198 changes on file, highest priority first. Subscribers get every new change, every Monday. - [Corporate · high · 2026-08-08] Announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay. (source: https://primepay.com/products/risk-management) - [Messaging · high · 2026-08-08] Value proposition updated to "One connected platform" and "Prevention first. Coverage when it's needed." (source: https://primepay.com/products/risk-management) - [Pricing · high · 2026-08-08] Base plan $55/month plus $5/employee; Pro plan $85/month plus $6/employee; additional state fees $7.50 each. (source: https://primepay.com/products/risk-management) - [Product · high · 2026-08-08] Footer compliance badges expanded to include HIPAA and DPF certifications alongside AICPA/SOC. (source: https://primepay.com/products/time-and-attendance) - [Product · high · 2026-07-25] Custom plan dropped 'Custom integrations' and 'Multi-location support', adding 'Pre-built integrations' and component-based pricing. (source: https://primepay.com/software/hr/applicant-tracking-software/) + 193 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/track/company/coad-pay ## Questions this file answers ### What did CoAd Pay change most recently? On August 8, 2026, Competitor Tracker & Co. detected announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay, value proposition updated to "One connected platform" and "Prevention first. Coverage when it's needed." and risk Management page launched from 404 with hero text "Coverage you can count on.". ### How often is this page updated? Competitor Tracker reads CoAd Pay's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when CoAd Pay changes nothing can leave the file as it stands. ### Can my AI agent query CoAd Pay's changes? Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd Pay's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/ ## Also on the watch list - Zoho · /companies/zoho/ - MYOB · /companies/myob-com/ - Xero · /companies/xero/ - Sage · /companies/sage-com/ - Ramco · /companies/ramco/ - Moorepay · /companies/moorepay/ - Zellis · /companies/zellis/ - SD Worx · /companies/sd-worx/ - Neeyamo · /companies/neeyamo/ - Safeguard Global · /companies/safeguardglobal-com/ Looking for an alternative to CoAd Pay? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/ ## Open your own file on CoAd Pay Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking this company: https://app.competitortracker.io/track/company/coad-pay One coin a month keeps CoAd Pay tracked. You see the cost and everything on file before you sign up. Create a free account · no card needed Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for CoAd Pay's changes. Agent demo: /demo/agent/ This file as JSON, free under CC BY 4.0: https://competitortracker.io/data/companies/coad-pay.json · Open data: /data/ About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/ CoAd Pay and all company names and logos on this page are trademarks of their respective owners, used only to identify who we watch. No affiliation, endorsement or sponsorship implied. Source: https://competitortracker.io/companies/coad-pay/ · Updated 2026-08-08