— Company file
CoAd Pay changes: pricing, product and messaging, on the record.
Every change detected on CoAd Pay's public website: pricing, product and messaging, dated and sourced. 198 changes on file since 2025.
"Payroll software for small businesses that simplifies payroll, tax filing, and reporting. Backed by expert support when you need it"
Competitor Tracker & Co. reads CoAd Pay's public website and records what changes. Not affiliated with CoAd Pay. This is an independent record of what they publish. Last read: .
PRIMEPAY.COM/SOFTWARE/PAYROLL ↗ · Watched for: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · Read every Monday
The file by category: PRODUCT 99 · CORPORATE 41 · MESSAGING 40 · PRICING 18
The record so far
Since 2025, Competitor Tracker & Co. has logged 198 changes on CoAd Pay's public website, led by product (99 of 198) with corporate next (41). The most recent, detected August 8, 2026: announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay.
Detected changes: a sample from the file
5 of the 198 changes on file, highest priority first. Subscribers get every new change, every Monday.
- Corporate high priority
Announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay.
Source → - Messaging high priority
Value proposition updated to "One connected platform" and "Prevention first. Coverage when it's needed."
Source → - Pricing high priority
Base plan $55/month plus $5/employee; Pro plan $85/month plus $6/employee; additional state fees $7.50 each.
Source → - Product high priority
Footer compliance badges expanded to include HIPAA and DPF certifications alongside AICPA/SOC.
Source → - Product high priority
Custom plan dropped 'Custom integrations' and 'Multi-location support', adding 'Pre-built integrations' and component-based pricing.
Source →
+ 193 more changes on file. Want the next ones the Monday they happen? Start tracking →
Questions this file answers
What did CoAd Pay change most recently?
On August 8, 2026, Competitor Tracker & Co. detected announced CoAd brand launch uniting CoAdvantage and PrimePay, rebranding PrimePay to CoAd and the service to CoAd Pay, value proposition updated to "One connected platform" and "Prevention first. Coverage when it's needed." and risk Management page launched from 404 with hero text "Coverage you can count on.".
How often is this page updated?
Competitor Tracker reads CoAd Pay's site every week and files what changed. A detected change reaches this page within a week of the date it was detected. Weeks when CoAd Pay changes nothing can leave the file as it stands.
Can my AI agent query CoAd Pay's changes?
Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for CoAd Pay's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session →
Also on the watch list
CoAd Pay is one of the companies under surveillance in Payroll Software. Neighboring files:
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