— COMPANY FILE

# Asure Software changes: pricing, product, and messaging, on the record.

Asure Software (asuresoftware.com) is tracked in Competitor Tracker & Co.'s Payroll Software watch list.

ASURESOFTWARE.COM ↗ · WATCHED FOR: PRICING, PRODUCT, MESSAGING, CORPORATE, MARKET · READ EVERY MONDAY

Last read: 2026-08-01

On file: 33 changes · 17 high-priority · 16 pages tracked · archive since 2025

THE FILE BY CATEGORY: PRODUCT 22 · MESSAGING 8 · PRICING 3

## The record so far

Since 2025, Competitor Tracker & Co. has logged 33 changes on Asure Software's public website, led by product (22 of 33) with messaging next (8). The most recent, detected August 1, 2026: removed Employer-Based Tax Credits and PHMP Benefits rows from plan comparison table.

## Detected changes: a sample from the file

5 of the 33 changes on file, highest priority first. Subscribers get every new change, every Monday.

- [Product · high · 2026-07-25] Claimed job board reach reduced from 100+ to 53+ boards. (source: https://asuresoftware.com/solutions-hub/recruiting/)
- [Pricing · high · 2026-07-18] SECURE Act 2.0 first-year tax credit estimate for 25-employee company changed from $12,006 to $27,327. (source: https://asuresoftware.com/solutions-hub/401k-plans/)
- [Product · high · 2026-07-04] Recruiting product now claims distribution to 100+ job boards, previously zero. (source: https://asuresoftware.com/solutions-hub/recruiting/)
- [Messaging · high · 2026-06-27] Value proposition emphasizes non-PEO model with broker book ownership, broker-of-record status, and revenue share. (source: https://asuresoftware.com/partners/benefit-brokers/)
- [Product · high · 2026-06-27] Launched flexible plan types including founder-led profit-sharing, employee-focused auto-enrollment with matching, and plan migration services. (source: https://asuresoftware.com/solutions-hub/401k-plans/)

+ 28 more changes on file. Want the next ones the Monday they happen? Start tracking: https://app.competitortracker.io/signup

## Questions this file answers

### What did Asure Software change most recently?

On August 1, 2026, Competitor Tracker & Co. detected removed Employer-Based Tax Credits and PHMP Benefits rows from plan comparison table.

### How often is this page updated?

Every Monday. Competitor Tracker crawls Asure Software's site weekly, detects and classifies changes, and this file updates the same day.

### Can my AI agent query Asure Software's changes?

Yes. Connect the Competitor Tracker MCP server (the protocol AI assistants like Claude use to call tools) and ask for Asure Software's latest changes. Tracking starts the day you subscribe: from then on, every change is on the record, queryable by you or your agent. See a real session: /demo/agent/

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Looking for an alternative to Asure Software? Compare tracked Payroll Software platforms: /industries/payroll-software/2026-q2/

## Open your own file on Asure Software

Weekly reads, classified changes, sourced snapshots: a Monday Brief for your team and MCP tools for your agents. Start tracking: https://app.competitortracker.io/signup

Query this file with an AI agent: connect the Competitor Tracker MCP server and ask for Asure Software's changes. Agent demo: /demo/agent/

About Competitor Tracker & Co.: /product/ · What we are: /what-is-competitor-tracker/

Source: https://competitortracker.io/companies/asure-software/ · Updated 2026-08-10